Neil Mackin, Analytics Director @NeilMackin Capita run recruitm - PowerPoint PPT Presentation

Neil Mackin, Analytics Director @NeilMackin

Capita run recruitm ent for the British British Army Army Capita run the IT for David David Beckham’s insurance Capita broker answered the phone Capita for runs all Children Children assisted Capita in N Need contact provided for 02 02 assistance to all 2012 Olympic participan ts We understand people Touch 1-in-2 UK residents

What are the Business Applications of Analytics Campaign Management Marketing Analytics Product Design Market Optimisation Acquisition Proposition Pricing Analysis Retention Analytics Next Best Action Tax and Benefits Behaviour Insight Fraud and Error Claims Analysis Detection Profitability Analysis Pension Claims Analysis Share of Wallet Customer Insight Social Network Analysis Collections Recovery Drivers of Satisfaction Credit Risk Management Portfolio Valuation Channel Shift Simulation and Forecasting Self-Service Takeup Debt Analytics Service Demand Drivers of demand Customer Applications Operations Analytics Service Segmentation of Analytics Business Cost to Service Recruitment optimisation Analytics Effectiveness Operations HR Analysis Learning and Development Supply Chain Emergency Response Staff Performance Analysis and Logistics Route Optimisation Field Force planning Utility – energy Network Planning Infrastructure Smart metering Analysis Location Based Analytics Understanding Proactive maintenance Community Cohesion Place and Asset management Communities Service Need Analysis Demand Prediction Brand Social Listening Condition Prevalence Reputation Dropped Basket Digital Analytics Ageing and Service Demand Health Analytics Clickstream Analytics Behaviour Change and Well-being Website usage Clinical Trials Omni-channel engagement Prescribing Analytics Failure Demand 3

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Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Concep eptuali tualisa sa Benefi fits ts tion/v /vision ision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

Applic ication ation Implem ementat entat (analysis/model ion ion ling) ling) (decis isionin ionin g) g) Benefi fits ts Concep eptuali tualisa sa tion/vision realis isat at ion ion Proble lem m landscap dscape Soluti tion on landsc scape ape

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Neil Mackin, Analytics Director @NeilMackin Neil.Mackin@capita.co.uk