NCC Education and You Study and Communication Skills Your Name - PowerPoint PPT Presentation

NCC Education and You Study and Communication Skills Your Name Internet Search Engines Date

Search engines • The history of search engines • How they developed • How they work • The future of search engines NCC Education and You Your Name Date

The first search engine • Archie • Once a month • Unorganised lists • 1992 NCC Education and You Your Name Date

Organised content • JumpStation • 25,000 pages • The University of Stirling NCC Education and You Your Name Date

Old and new search engines • Lycos, AltaVista, AskJeeves, Excite • Google, Bing, Yahoo!, Baidu • Yandex, Naver NCC Education and You Your Name Date

How Google works • Page Rank • Links on other pages • Key words • Useful and reliable pages NCC Education and You Your Name Date

Advertising • T op results • Sidebar • Useful and relevant ads NCC Education and You Your Name Date

Disadvantages • The Google Effect • Money wasted on SEO • Constantly updated algorithms NCC Education and You Your Name Date

The future of search engines • Personalised results • Smart search • Large revenues NCC Education and You Your Name Date

NCC Education and You Your Name Date