Presentation to February 6, 2017
NCC QUICK HITS NCC is a national conservation charity. We work with willing land owners to protect and conserve places of ecological significance and natural value. Science driven – best minds behind our activities • We acquire conservation lands through purchase and • donations Two full-time staff plus one intern in NL • Very active conservation program in NL • Atlantic Canada regional office in Fredericton NB • Provincial offices in each province • Consistently ranks as a top environmental charity in • Canada 15
NATURE DEFINES US It’s what makes Canada like no other place on Earth CANADA IS HOME TO: of the world’s fresh water 60% lakes – more than every other country combined of the world’s wetlands 25% including 3 of the world’s 10 largest wetlands of the world’s forests – we are 10% custodians of more intact forests than those remaining in the Amazon 1
A CHANGING LANDSCAPE Our country’s biodiversity is being lost at a rate that threatens our future quality of life. SOME OF THE BIGGEST IMPACTS HAVE BEEN: • 65% of Atlantic Canada’s coastal salt marshes have been lost • In Canada over 80% of wetlands near urban areas have been converted for use in agriculture or urban expansion • And over 700 species are at risk 2
THIS AFFECTS OUR QUALITY OF LIFE NATURE BENEFITS US IN SO MANY WAYS: • Nature provides clean water to drink • Forests clean our air and absorb greenhouse gases • Wetlands and natural shorelines regulate flooding • Natural spaces provide a place for recreation • Spending time in nature improves health and well-being • Pollinators fertilize the plants we eat • Urban green spaces prevent heat islands 3
THE NCC SOLUTION NCC acquires land through purchase, donation, or easement and PROTECTS IT FOREVER. We do this so that future generations of Canadians will enjoy the same rich, natural world that we are privileged to enjoy today. Our vision has remained focused for over 50 years. 4
NCC DELIVERS RESULTS NCC is C anada’s leading land conservation organization • NCC has helped protect 2.8 million acres of Canadian land; including over 13,000 acres right here in Newfoundland and Labrador • Efficient and effective: 80% of funds raised (on average $84 million a year) are directed towards land conservation work • Ranked as the #1 environmental charity by MoneySense Magazine for 7 years running 5
NCC PARTNERS WITH LEADING COMPANIES NCC works with leading Canadian brands that commit, on average, $200,000 a year for 4 years, with numerous relationships lasting more than a decade. 9
SOME OF NCC’S INDUSTRY- LEADING PROGRAMS
LANDMARK CAMPAIGN Join forces with thousands of Canadians in the largest campaign for conservation in Canada, which aims to raise $750 million. Habitat loss and fragmentation, invasive species and climate change are threatening the existence of essential Canadian landscapes and advancing the decline of native species. We need to accelerate the pace of conservation, to stop and reverse the damage. And we can’t do it without you. LEAVE Your investment will help us conserve more YOUR land faster, connect more Canadians to nature and inspire the next generation of LANDMARK conservation leaders. 15
NATURE DESTINATIONS Explore incredible natural sites from coast to coast. NCC has open its 20 inaugural Nature Destinations in 2017, with an additional 10 Destinations revealed each year through to 2020. Grand Codroy Estuary and Maddox Cove in Newfoundland and Labrador are amongst the inaugural destinations. Spending time in nature reduces depression and stress, lowers blood pressure, aids attention in children, and improves overall well-being. In supporting this program, you showcase your brand’s commitment to outdoor adventure, an active lifestyle and health and well-being. 13
CONSERVATION VOLUNTEERS One-day volunteer events for Canadians of all ages on NCC properties alongside conservation experts. All Canadians have a role to play in caring for nature. A person needs to experience nature before they will desire to care for it. Over 80% of Canadians now live in urban areas. Creating opportunities for people to make a deeper connection with the natural world is critical to the future of conservation. 14
NATURE TALKS Nation-wide speaker series featuring distinguished professionals sharing valuable insights into and discussing pressing environmental issues. The NatureTalks series visits 10 major cities across Canada. Memorial University hosted NatureTalks in 2017. Topics include water, forests, grasslands and natural capital. Target audience is students, NCC donors, and members of the public in search of cultural and intellectual activities. 16
PROTECTING NEWFOUNDLAND NCC has helped protect over 13,000 acres in • Newfoundland As of 2017, NCC has protected a total of 600 • acres in the Codroy Valley Currently have two upcoming conservation • projects: Barachois Brook and Freshwater Bay 6
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SOUTHWESTERN NEWFOUNDLAND NATURAL AREA Stretching from Parsons Pond to Port aux Basques, this region is one of the most diverse and significant natural areas in the province. Boreal Forest • Coastline • Species such as: woodland caribou, rusty blackbird, • black spruce NCC has five projects protected in this Natural Area • Four are within 1.5 hours drive of the Bay St. • George area: Grand Codroy Estuary, Crabbes River, The Grasses, Sandy Point 10
The Grasses (Photo: Paul Grenier)
Codroy Valley (Photo: Mike Dembreck)
Crabbes River (Photo: Mike Dembreck)
Sandy Point (Photo: NCC)
Barachois Brook PROTECTING BOREAL FOREST Thanks to a generous land donation, NCC is working to conserve 195* acres of Newfoundland wilderness forever. As a land donation, NCC must still raise $32,000 to ensure this land is protected. This amount includes: Legal fees and taxes • Land surveys and appraisals • A contribution to NCC’s provincial Stewardship • Endowment Fund which will ensure resources are in place for the ongoing maintenance and stewardship of the land 10
PARTNERSHIP PROMOTION On-site Activations In-field events on NCC properties • Product integration • Speaking engagements • Partnership Communications Editorial content in NCC print & digital publications (60,000+ • subscribers) Mentions on NCC social media channels (100,000+ followers) • Logo Recognition Program resources • Event collateral & advertising • NCC print & digital communications • 11
Photo: NCC Staff
Photos: NCC Staff, Gosse
HOW YOU CAN HELP NCC partners with local supporters to make our conservation mission a reality. We need your help. Consider a donation to this project or our work in the • broader Natural Area and Province Become a corporate partner • Share this story and cause • Follow NCC’s social media feeds • Keep NCC in mind for future initiatives – we are happy • to collaborate In supporting this program, you showcase your company’s commitment to preserving our beautiful province. 15
THANKS FOR MORE INFO WWW.NATURECONSERVANCY.CA Twitter: @ncc_cnc KEVIN SCHULZ Senior Development Officer – Atlantic Kevin.schulz@natureconservancy.ca 902.293.8265 MEGAN LAFFERTY Acting Program Director, Newfoundland Megan.lafferty@natureconservancy.ca 709.743.0967 13
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