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MIGHTILY MARCOM CONFERENCE 07 November 2019 AGENDA Introduction - PowerPoint PPT Presentation

Jul 04, 2023 •212 likes •613 views

MIGHTILY MARCOM CONFERENCE 07 November 2019 AGENDA Introduction Mightily Whats Marketing? // Whats Branding? Whats a Gerund? Whats Your Brand? How Marketing and Branding Cooperate Finding a Partner Some Work INTRODUCTION

  1. MIGHTILY MARCOM CONFERENCE 07 November 2019

  2. AGENDA Introduction Mightily What’s Marketing? // What’s Branding? What’s a Gerund? What’s Your Brand? How Marketing and Branding Cooperate Finding a Partner Some Work

  3. INTRODUCTION

  4. INTRODUCTION Lesa Seibert // Brain Pip Pullen // Heart

  5. MIGHTILY

  6. SIX YEARS OF KICKING STATUS IN THE QUO

  7. WHAT’S MARKETING? // WHAT’S BRANDING?

  8. WHAT’S MARKETING? Volume Breadth Accuracy Relentlessness Opportunity Sales Available, necessary, useful, functional, afgordable.

  9. WHAT’S BRANDING? Voice Character Personality Style Feeling Value Meaningful, appealing, enjoyable, desirable, beloved.

  10. (WHAT A BRAND ISN’T) A logo A slogan A colour palette A style guide

  11. WHAT’S A GERUND?

  12. WHAT’S A GERUND? A gerund is any of various nonfjnite verb forms in various languages; most often, but not exclusively, one that functions as a noun. In English it is a type of verbal noun, one that retains properties of a verb, such as being modifjable by an adverb and being able to take a direct object.

  13. WHAT’S A GERUND? A gerund is a word that ends in “-ing.”

  14. WHAT’S A GERUND? Make stufg — do marketing.

  15. WHAT’S YOUR AIRPORT’S BRAND?

  16. WHAT’S YOUR AIRPORT’S BRAND? Where can you ofger meaning? How and why are you difgerent? How and why are you special?

  17. HOW MARKETING AND BRANDING COOPERATE

  18. HOW MARKETING AND BRANDING COOPERATE MARKETING • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • BRANDING Noise // Volume // Numbers Truth // Beauty // Meaning Rational // Opportunistic Emotional // Meaningful Brain Heart

  19. HOW MARKETING AND BRANDING COOPERATE

  20. HOW MARKETING AND BRANDING COOPERATE Heart then brain.

  21. HOW MARKETING AND BRANDING COOPERATE

  22. HOW MARKETING AND BRANDING COOPERATE

  23. FINDING A PARTNER

  24. FINDING A PARTNER Start with your brand — fjnd a writer. Tien fjnd a designer. Find a marketing partner. Use social media.

  25. FINDING A PARTNER Imagination Courage Passion Resolve Dedication Clarity Integrity

  26. FINDING A PARTNER Make it smart. Make it beautiful. Love your brand.

  27. SOME WORK

  30. Here’s to a city that knows little things count. the heart of our city

  34. Where kids come first, second, third, fourth... the heart of our city

  35. S ame girl. He used to be in a Different person. bad place. Used to be. the heart of our city the heart of our city

  39. GO ON. ASK US ANYTHING. LESA@MIGHTILY.COM // PIP@MIGHTILY.COM

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