Meet the Team Jon Hebert Nicole Gafare Corey Elsasser Elizabeth - PowerPoint PPT Presentation

Meet the Team Jon Hebert Nicole Gafare Corey Elsasser Elizabeth Robles Stephanie Raya Communications Social Media Account Graphic Designer Research Analyst Specialist Specialist Executive and Editor

Mission Statement ClearComm PR is a dynamic public relations firm dedicated to providing creative and effective awareness campaigns based on comprehensive research and focus on the unique needs of every client we serve. Our passionate and skilled team of professionals can assist with everything from conception to implementation while embracing the highest standards of the industry and ensuring the ongoing effectiveness of every message.

Background IAWHP is a non-profit organization dedicated to supporting worksite health practitioners. Offering networking opportunities, educational activities and professional development, membership in IAWHP is a perfect fit for students and aspiring professionals in the health sciences.

SWOT Strengths: Weaknesses: ● Large, world-wide company ● Weak brand awareness among target ● Active on multiple social media sites audience ● Engaging website that displays ● Only appeals to small percentage of various benefits of IAWHP students ● Students lack full understanding of IAWHP benefits Opportunities: Threats: ● Grow brand awareness among ● Decrease in membership college students ● Appearing irrelevant to some ● Register CSUF for University Network students in IAWHP ● Competing worksite health ● Strengthen social media presence organizations such as National Association of Worksite Health Center (NAWHC)

PEST Political: Economic: ● Only 35 states have laws authorizing ● Multiple low-cost membership worksite health promotion programs opportunities ● 2018 tax laws that affect nonprofits ● Membership opportunities for individual students or an entire school Social: Technological: ● Leadership opportunities on IAWHP ● IAWHP newsletters available to keep committees members informed & updated ● Members can search other members ● Access to personal and professional by name, location, or specialty insurance programs ● Online career services ● Quarterly webinars with continuing education credits

Research ● Most students were aware of the ● Majority have not heard of IAWHP career opportunities in Worksite Health Promotion

Research ● Many students preferred hands on/interaction ● Along with workshops ● Least students preferred guidance sessions

Research In Person Research 1. Do you have trouble finding networking opportunities for your career? ● 50/50 answers ● Recent graduates’ feedback 2. What kind of event would you be interested in attending? ● Food ● Informational booths ● Unique and more hands on ● No seminars ● No powerpoints ● Interactive

Analysis ● IAWHP is not well known within the Kinesiology Majors at CSUF ● Students do not benefit from events filled with powerpoints of information ● The importance of building awareness on IAWHP in order to bring in students ○ Key factor: Networking Opportunity ● How to attract students: ○ Free food ○ Interactive Activities ○ Raffle ○ Vendors

Research ● Although we came across many ● Majority of students were passing by students who were not familiar with ● Volunteers helped pass out flyers IAWHP there was about 8.3% that ● A faculty member distributed our event were. through email ● Opportunity to inform students

Opportunity Statement IAWHP has the opportunity to increase brand awareness through direct engagement with students majoring in the health sciences while drastically increasing their online presence through regular postings on social media platforms.

Position Statements

Goals Increase awareness of IAWHP among CSUF health science students Increase engagement on IAWHP social media platforms

Objectives

Key Publics Analysis Primary: College students, specifically kinesiology majors Secondary: Health Science Department and Faculty, Kinesiology Club, Social Media Platforms Demographics: ● Ages 18-24 Psychographics: ● Rely heavily on the internet to receive news and information, study, and shop

Key Messages Primary Public : CSUF health science students Message : IAWHP is the premier organization for networking and professional support in worksite health promotion Secondary Public : Health Science Faculty Message : IAWHP can provide valuable resources to students and young professionals considering a career in worksite health promotion

Strategy Create a public relations campaign to raise awareness of IAWHP among health science students on CSUF campus and social media users.

Tools and Tactics Social Media: ● Daily postings targeting students and young professionals starting two weeks prior to event ● Created Facebook event page Traditional Media: ● Sent out media alerts to numerous local news agencies ● Distributed and posted flyers on CSUF campus

Tools and Tactics Community Outreach: ● Partnered with Monster Energy Drinks ● Solicited donations from local businesses Campus Event: ● Held event with Monster on November 14, 2018 on Tuffy Lawn ● Provided food, beverages, games and a raffle to encourage participation ● Collected names and email addresses of health science students for IAWHP ○

Challenges ● Budget ● Weather ● Creative Input ● Social Media Access ● Narrow Scope

Media List

Calendar

Budget (Estimated)

Budget (Actual)

Evaluation Original Goal : Our goal was to increase IAWHP awareness with health science students on campus and overall engagement on IAWHP social media platforms. Original Objectives : ● Collect 50 names and email address of health science students for IAWHP on November 14 ● Drive 50% increase in page visits on IAWHP social media platforms by November 14 ● Drive 50% increase in people engaged on IAWHP social media platforms by November 14 ● Have at least one media outlet from Orange County area provide coverage for event.

Evaluation Results: ● We exceeded our goal and collected 58 student names and email addresses. ● The first week of the social media campaign resulted in 66.7% increase in IAWHP Facebook page visits, exceeding our goal. ● The number of people engaged on IAWHP Facebook page increased 625% in the first week of the social media campaign, far exceeding our original goal. ● We did not meet our goal of having one media outlet provide coverage for the event.

Flyers and Social Media Posts

Getting Informed

Getting Active

Raffle Winners

Our Sponsor

Thank You