Me Media ia an and So Soci cial al Media Me ia in in a a - PowerPoint PPT Presentation

Me Media ia an and So Soci cial al Media Me ia in in a a Cr Cris isis is WSSCA Conference Wisconsin Dells

Who we Wh o we ar are Chad Doran, CPC Principal, Contingency Resources FEMA certified PIO ❑ Communications Coordinator – City of Appleton ❑ Former TV news reporter WGBA, KWQC, WKOW, WLUK ❑ Three- time “Top 100 Local Government Influencer” ❑ Megan Mulholland, APR Principal, Contingency Resources FEMA certified PIO ❑ Director of Marketing and Communications – Community Foundation ❑ Fox Valley Former Media and Public Relations Manager – ThedaCare ❑ 2015 PRSA “Communicator of the Year” ❑

Tr Training ining Object ctive ive: : In Info form rm yo your ur aud udien ence ce wi with th fa facts cts and nd be be th the res e resource urce pe people ple tu turn rn to to in n a cris risis. is.

8 Managing naging yo your ur Mes essage sage • Preparation • 3 key points • Stay focused • Stay calm • Summarize

3 Wi Wisco sconsin nsin Med edia ia Marke rkets ts

3 Wi Wisco sconsin nsin Med edia ia Marke rkets ts

4 How ow th the M e Med edia ia Wo Works Radio Newspaper TV Microphones Recording Cameras Cellphone Images Live online Soundbite Online/Print Footage Mauris semper enim non Mauris semper enim non Mauris semper enim non egestas posuere. urabitur egestas posuere. Curabitur egestas posuere. Curabitur varius neque ac varius neque ac varius neque ac

6 Wh Who t o talks ks to to th the M e Med edia? ia?

6 Wor Workin ing g wi with th th the M e Med edia ia 1.Know them 4.Think visually 2.Be prepared 5.Trust them 3.Be responsive

15 15 Crisis isis Com ommunicatio munication Think Social First Go where e the people ple are Deleg egate e respo ponsi sibi bilit lity Rumor Control ol Phone a friend end

5 Which Wh ch pl plat atfo forms rms are e yo you on a u on and nd wh why? Facebook book Instagram gram Largest social media Over one billion active platform in the world. users, uploading over There are 2.27 billion 100 million photos per users worldwide and day. What can you show you can technically your audience? reach ALL OF THEM! Youtube Twitter Youtube has 1.9 billion Twitter has 326 million active users. One billion users that send 500 hours of video are million tweets PER DAY! uploaded every day. This is your best The average person channel for emergency watches 40 minutes of communication. video per day.

4 How ow Soc ocial ial Med edia ia Wor Works Facebook Twitter Instant Instant Timely Informative Interaction Frequent Monitor Monitor Mauris semper enim non Mauris semper enim non egestas posuere. Curabitur egestas posuere. Curabitur varius neque ac varius neque ac

6 Soc ocial ial Pl Platf atforms: orms: Pr Pros os and nd Con ons in n a Crisis isis Pros: • Communication tool • Listening tool Cons: • Overwhelming • Citizen journalists

13 13 Chad Doran, CPC, Principal chad@contingencyresources.com Megan Mulholland, APR, Principal megan@contingencyresources.com contingencyresources.com Follow us on Facebook: ContingencyResources