Marketing Mashup Ideal Customers Relationships Matter Quick Wins - PowerPoint PPT Presentation

Apr 19, 2023 •151 likes •254 views

Marketing Mashup Ideal Customers Relationships Matter Quick Wins Ideal Customer Stop chasing every deal Stop trying to be all things Go deeper than Target Market Ideal Customer Ask 5 questions Simple things will

Marketing Mashup ● Ideal Customers ● Relationships Matter ● Quick Wins
Ideal Customer ● Stop chasing every deal ● Stop trying to be all things ● Go deeper than Target Market
Ideal Customer ● Ask 5 questions ● Simple things will matter ● Increase effectiveness
Ideal Customer ● Ask every client 5 questions from my friend Patrick McFadden with Indispensable Marketing ○ Why did you decide to hire us or buy from us initially? ○ What’s the one thing we should never stop doing? ○ What’s one things we could do to create a better experience for you? ○ If you were to refer us, what would you say? ○ What would you Google to find a service/product like ours?
Relationships Matter ● Single sale not the goal ● Understand expectations ● Robust customer service
Relationships Matter ● Focus on delivering value ● Customer is center ● Profit from relationship = success
Quick Wins ● Voicemail ● Email Signature ● Ask for reviews
Quick Wins ● Send a ‘Thank You’ ● Follow up ● Consistency
Action Items 1. Check-off Quick Wins 2. Identify Ideal Customer 3. Define Relationship “Voice”
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