Marketing Committee Meeting June 2, 2016 Opening Remarks Item 1: - PowerPoint PPT Presentation

Feb 10, 2024 •175 likes •1.17k views

Marketing Committee Meeting June 2, 2016 Opening Remarks Item 1: Approval of Minutes* Item 2: CEO Report Brand USA Annual Partner Study

Marketing Committee Meeting June 2, 2016
Opening Remarks
Item 1: Approval of Minutes*
Item 2: CEO Report
Brand USA Annual Partner Study ��
Key Takeaways � ��
Partner Programs Roundtable
Partner Programs Roundtable � ��
Global Market Development Roundtable
Global Market Development Roundtable � ��
Item 3: CMO Report
2016 PROXIMITY CAMPAIGN
Early Assessment ��
FY16 Media Approach Awareness and engagement are key measures for 2016. �� Our goal is to deliver enough website traffic to show engaged user growth.
FY16 Performance: First Flight � �� Through May 12, we are ahead +4% YOY on web traffic; -6% on bounce ��
Proximity: Online Video �� Implications Online video may take up 80% of all � �� consumer internet traffic by 2019. � �� It’s important for us to understand the elements of successful � �� narratives. ��
Proximity: Digital Display �� Implications � �� Brand USA Average CTR: 1.7% Industry Benchmark: 0.2%-0.4% � ��
Proximity: Website Activate consumers with inspiring images & messaging �� *Cost of a visit less bounce (engaged visitor) ��
NEW FALL CAMPAIGN UPDATE
The diversity of the USA is exciting and uniquely ours to own in a way that is magnetic and inviting
And, uniquely “yours” to discover genuine and authentic opportunities that truly speak to who you are
And there’s an American story for everyone, just waiting to be created…
The collection of these experiences become our own unique story that we in turn share with friends and family

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