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Marketing and Style Guide Achieved a certified Green Star rating? - PowerPoint PPT Presentation

Green Star Marketing and Style Guide Achieved a certified Green Star rating? Shout it from the rooftops! Congratulations, your project is now the proud bearer of a Green Star certified rating! Why celebrate your certified Green Star rating?


  1. Green Star Marketing and Style Guide Achieved a certified Green Star rating? Shout it from the rooftops!

  2. Congratulations, your project is now the proud bearer of a Green Star certified rating!

  3. Why celebrate your certified Green Star rating?

  4. What can you do to spread the word about your certified Green Star rating?

  5. What to expect from the GBCA in recognition of your certified Green Star project: Certificate • Green Star certification trade mark logo • Green Star plaque • Project directory •

  6. Green Star certificate

  7. Green Star certification trade mark logo

  8. Green Star plaque

  9. Communicating your certified Green Star rating via the GBCA’s networks: Social media • Media release • Internal communication • Digital marketing collateral • Living Green Star • Other •

  10. What can you do to help promote your certified Green Star project? Imagery • GBCA Site Tours • International exposure • Case studies • Other •

  11. Green Star Certified trade mark logo rules

  12. When can I use the Green Star certification trade mark logo?

  13. Green Star logo

  14. Examples of Green Star certification announcement on a website and using the Green Star certification trade mark logo

  15. Other approaches to Green Star certification Marketing a Green Star Design Review rating • Marketing the Volume approach to certification • Marketing the Portfolio approach to certification •

  16. Describing your Green Star certified rating in text The number of Green Stars • Non-numerical equivalent •

  17. Unpacking your certified Green Star rating - Rating tool by rating tool

  18. Green Star – Communities Precinct planning and development Green Star rating scale: 4 Star – Australian Best Practice 5 Star – Australian Excellence 6 Star – World Leadership

  19. Green Star – Design & As Built Building design and construction Green Star rating scale: 4 Star – Australian Best Practice 5 Star – Australian Excellence 6 Star – World Leadership

  20. Green Star – Interiors Fitout design and construction Green Star rating scale: 4 Star – Australian Best Practice 5 Star – Australian Excellence 6 Star – World Leadership

  21. Green Star – Performance Building operations and maintenance Green Star rating scale: 0 Star – Assessed 1 Star – Minimum Practice 2 Star – Average Practice 3 Star – Good Practice 4 Star – Australian Best Practice 5 Star – Australian Excellence 6 Star – World Leadership

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