LinkedIn The world’s largest social media platform for networking and recruiting. dd/mm/yyyy Event and place Mia Norling WiTEC SWEDEN Mia.norling@witec.se The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the smswomen.eu views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
LinkedIn The world’s largest social media platform for networking and recruiting. LinkedIn stands out by providing significant value to its users in the following aspects: – Connecting talents and employing businesses – Enabling businesses to generate leads and sales – A place for individuals to showcase their professional history – It’s very dynamic and allows you to build relationships with potential job prospects and leads. SOCIAL MEDIA SISTERHOOD 2
LinkedIn - facts and numbers 2 new users / second The goal is 3 billion users 562 million users 5% of the users are recruiters in over 200 countries 40% of the users log in everyday 43% of the users are women Average connection per LinkedIn user is 400 SOCIAL MEDIA SISTERHOOD 3
LinkedIn - facts and numbers Founded 2002 in USA Owned by Microsoft 1 out of 3 professionals use LinkedIn 3 million jobs are listed at any one time 122 million have gotten a job through their linkedin profile 9 billion content impressions per week SOCIAL MEDIA SISTERHOOD 4
LinkedIn - the purpose • Professional profile of your past experiences and skills • Networking with potential recruiters, employers and colleagues • Job searching engine • Source of what is happening in your professional field • Marketing your knowledge and skills SOCIAL MEDIA SISTERHOOD 5
LinkedIn - Structure • www.linkedin.com • Home • My network • Jobs • Messaging • Notifications • Me • Settings & Privacy • Help center SOCIAL MEDIA SISTERHOOD 6
LinkedIn Home Post something here Suggested connections to Your picture, name and title. follow Your number of connections and view of your profile. Post from your connections or sponsored postings SOCIAL MEDIA SISTERHOOD 7
LinkedIn – My Network Number of contacts that you Press accept to add this person personally have. to your network Invitations from people who Press ignore to decline the want to be in your network. invitation. Automatically suggested people you might want to add in your network. They are always the first connection of your first connections. The name of the joint contact or contacts. SOCIAL MEDIA SISTERHOOD 8
LinkedIn – My Network Number of contacts that you You can search by full name, personally have. first name only or last name only You can sort by; You can also apply filters such - Recently added as; • Company - First name • School - Last name • Title • Connection of • Location • Industry • Profile language By pressing message you can instantly write and send a message to your specific connection SOCIAL MEDIA SISTERHOOD 9
LinkedIn – Messaging • Easy to use • Can only be seen and read by the people coorsponding • A message can be sent to one or more people at the same time. SOCIAL MEDIA SISTERHOOD 10
LinkedIn – Notifications Will let you know when your connections; • Celebrates a work annaversary • Celebrates a birthday • Has viewed your profile • Has started a new position SOCIAL MEDIA SISTERHOOD 11
LinkedIn – Jobs SOCIAL MEDIA SISTERHOOD 12
LinkedIn – Me SOCIAL MEDIA SISTERHOOD 13
LinkedIn – Your profile Background picture • Professional Picture that shows a connection to your profession or your personal interest • Can contain text • Can contain a company logo SOCIAL MEDIA SISTERHOOD 14
LinkedIn – Your profile Profile picture • A recent picture of the professional you • Smile • No sunglasses • No party or glam pictures • Wear clothes that are representative of your profession • Can be in colour or black and white SOCIAL MEDIA SISTERHOOD 15
LinkedIn – Your profile Headline – title Experienced & committed international psychologist looking for interesting opportunities Dentist nurse specialising in young patients at your disposal. Passionate innovation researcher and creative chemist looking for new opportunities Engaged and driven IT specialist, open for new opportunities! Technical engineer with focus on change management and people development looking for new opportunities SOCIAL MEDIA SISTERHOOD 16
LinkedIn – Summary • The summary should give a short and concise description of who you are as an employee • It should describe your soft skills and strengths • It could contain a description of your leadership, your passion and what drives you • It could also contain some examples of your greatest achievements SOCIAL MEDIA SISTERHOOD 17
LinkedIn – Experience • Title. Keep it short and relevant • Company. Always choose in the drop down list and with a logo if possible. If not in drop down list write in company name. • Description. The most important part! Start by writing a short sentence about the company. For example; ”Company A is a supplier of garden furniture with 15 store locations and 75 employees. After that describe in detail what you did in your position. Also write if you had direct employees and / or was responsible for your won budget. SOCIAL MEDIA SISTERHOOD 18
LinkedIn – Education • Education is all education that is longer than 6 moths. • School. Always choose in the drop down list and with a logo if possible. If not in drop down list write in the school name. • Description. Write in short what the education was about and what you learned. SOCIAL MEDIA SISTERHOOD 19
LinkedIn – Skills SOCIAL MEDIA SISTERHOOD 20
LinkedIn – Language SOCIAL MEDIA SISTERHOOD 21
LinkedIn – Volunteer experience SOCIAL MEDIA SISTERHOOD 22
LinkedIn – Accomplishments SOCIAL MEDIA SISTERHOOD 23
LinkedIn – Recommendation SOCIAL MEDIA SISTERHOOD 24
• http://www.adscode.com/social-media/infographic-linkedin- facts-stats-2018/ • https://www.jeffbullas.com/25-linkedin-facts-and-statistics- you-need-to-share/ • https://expandedramblings.com/index.php/by-the-numbers-a- few-important-linkedin-stats/ • https://pixabay.com/sv/anslutningar-kommunikation-sociala- 2099068/ • https://www.linkedin.com/in/mianorling/ • https://www.linkedin.com/pulse/how-create-killer-linkedin- profile-get-you-noticed-bernard-marr/ • https://www.linkedin.com/pulse/20140709061710- 108230503-12-tips-to-improve-your-work-experience-section- on-linkedin/ SOCIAL MEDIA SISTERHOOD 25
www.smswomen.eu facebook.com/smswomen/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein . 26
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