Leveraging Social Media for Program Engagement & Promotion - PowerPoint PPT Presentation

Aug 14, 2022 •363 likes •597 views

Leveraging Social Media for Program Engagement & Promotion Paul William Eaton, Educational Leadership Katie Lowe, College of Education Affordances Facebook (Katie) Instagram Twitter @SHSUHIED @SHSUCOE #SoMEducation Other

Leveraging Social Media for Program Engagement & Promotion Paul William Eaton, Educational Leadership Katie Lowe, College of Education
Affordances ∗ Facebook (Katie) ∗ Instagram ∗ Twitter @SHSUHIED @SHSUCOE #SoMEducation
Other Mediums ∗ Snapchat ∗ LinkedIn ∗ News Portal ∗ Websites (is yours up to date?) ∗ Blogs @SHSUHIED @SHSUCOE #SoMEducation
Benefits ∗ Keeps students engaged ∗ Provides easy way to promote events ∗ Recruitment: Allows people to see what we are doing ∗ Allows for Community Building ∗ Allows you Maintain Connection with Alumni ∗ Allows you to build relationships nationwide/internationally with experts and students @SHSUHIED @SHSUCOE #SoMEducation
General Principles for Engagement ∗ Consistent Use of Usernames/addresses ∗ @SHSUHIED (IG/Twitter); Facebook/shsuhied ∗ @SHSUCOE (IG/Twitter); Facebook/SHSUCOE ∗ Consistent Use of Hashtags ∗ #SHSUHIED ∗ #SHSUCOE ∗ #COECares @SHSUHIED @SHSUCOE #SoMEducation
General Principles for Engagement ∗ Consistent Posting ∗ Algorithms Matter  ∗ Liking/Retweeting/Sharing from other Accounts ∗ Who to follow? ∗ Twitter ∗ SHSUCOE: Only follow other SHSU Accounts ∗ SHSUHIED: Follow our students, alumni, HIED Leaders ∗ Instagram ∗ Only Follow other Professionals, Associations, etc. @SHSUHIED @SHSUCOE #SoMEducation
General Principles for Engagement ∗ Co-Hashing ∗ SHSUHIED: #SHSUHIED #SHSUCOE #SHSU #sagrad #sapro #sachat @SHSUOnline ∗ SHSUCOE: #coecares #edprep ∗ Who do you tag? ∗ SHSUHIED: NASPA, ACPA, Higher Ed Live, TACUSPA @SHSUHIED @SHSUCOE #SoMEducation
Unique Approaches ∗ Human-Centered/Student-Centered ∗ Instagram Takeover ∗ Instagram/Facebook: Stories/Videos ∗ Facebook Live ∗ “We’re live at the Teacher Recruitment Fair” @SHSUHIED @SHSUCOE #SoMEducation
How to Manage ∗ Hootsuite; Tweetdeck ∗ Give Multiple People Access ∗ Social Media Plan @SHSUHIED @SHSUCOE #SoMEducation
Setting up Your Look ∗ Consistency is key ∗ Templates ∗ Common Features of Templates ∗ Space for Flexibility (pictures, backgrounds) ∗ Creative Commons Licensing Searching ∗ SHSU FLICKR Account ∗ Shutterstock @SHSUHIED @SHSUCOE #SoMEducation
Examples of How We’re Using It @SHSUHIED @SHSUCOE #SoMEducation
Examples @SHSUHIED @SHSUCOE #SoMEducation
Monitoring Data Analytics ∗ Instagram ∗ Followers? ∗ Re-grams/Likes ∗ LIVE: See who has viewed it ∗ Twitter ∗ Followers? ∗ Retweets/Likes ∗ Facebook ∗ Show Example through our profiles @SHSUHIED @SHSUCOE #SoMEducation
Other Considerations ∗ Building a Reputation ∗ Professionalism ∗ Political Opinions/Statements/Positions (is this the view of the whole program/dept/college, etc.) @SHSUHIED @SHSUCOE #SoMEducation
#Questions? @SHSUHIED @SHSUCOE #SoMEducation

Recommend

the social media ecosystem contents the social media ecosystem the fundamentals the

the social media ecosystem contents the social media ecosystem the fundamentals the social media inferno reach and influence the new breed of e-consumers rules of engagement levels of engagement our approach to

566 views • 43 slides

Towards increased engagement through social media EMAs current experience and way forward with

Towards increased engagement through social media EMAs current experience and way forward with social media PCWP and HCPWP joint meeting workshop on social media Presented by Sophie Labbe on 19 September 2016 Press officer, Media and

589 views • 18 slides

Virtual Engagement & Social Media Amy Pope, events Kate Asbury Larkin, social media 35,916

Virtual Engagement & Social Media Amy Pope, events Kate Asbury Larkin, social media 35,916 alumni and friends have been engaged through 12 18:56 Speaker Series segments Thursdays at 11:30 a.m. CT for 18 minutes and 56 seconds Pre-event

323 views • 9 slides

2/9/19 DIGITAL MARKETING 101 Leveraging social media tools to focus, optimize and personalize

2/9/19 DIGITAL MARKETING 101 Leveraging social media tools to focus, optimize and personalize efforts to convert protective students into accomplished McNair Scholars Isabela Corzo Program Coordinator, McNair Scholars Florida International

319 views • 13 slides

Social Media Strategies Everything you need to know about the most popular social media platforms

Social Media Strategies Everything you need to know about the most popular social media platforms and how to leverage them for stronger engagement with your supporters The Benefits of Social Media By 2018, 33% of of the world will be on

210 views • 20 slides

SOCIAL MEDIA & NON PROFITS Tips and tricks for success. Public Relations WHAT IS SOCIAL

STRATEGIC COUNSEL MEDIA RELATIONS CONSUMER ENGAGEMENT SOCIAL MEDIA MARKETING CORPORATE COMMUNICATIONS SOCIAL MEDIA & NON PROFITS Tips and tricks for success. Public Relations WHAT IS SOCIAL MEDIA? Social media is people using tools (like

706 views • 55 slides

Getting Social What is social media? Why does social media matter? What social media

pwcom .co.uk CIOB Hertfordshire March 2012 Who am I? Getting Social What is social media? Why does social media matter? What social media tools can we apply in construction? How do we start? Paul Wilkinson

396 views • 18 slides

Environmental Organizations, Social Media and Political Engagement By Tyler Cate BSU Political

Environmental Organizations, Social Media and Political Engagement By Tyler Cate BSU Political Science 16 The Internet began being used for political engagement in the late 1990s Social media has grown rapidly since the birth of

583 views • 25 slides

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media

MARKETING AND SOCIAL MEDIA TOPICS TO COVER Marketing Strategy The Social Media Movement Marketing Tools Local Resources and Promotion Ma Mark rket eting ing St Stra rate tegy gy WHY IS MARKETING IMPORTANT?

538 views • 18 slides

Presentation 1 What is social media? Get Media Smart social media 2 What is social media?

Presentation 1 What is social media? Get Media Smart social media 2 What is social media? Get Media Smart social media 3 What is social media? You will be working in groups of four with a large piece of paper and marker pens. In

168 views • 14 slides

The role of social media in Mori political engagement Joanne Waitoa Institute of Development

The role of social media in Mori political engagement Joanne Waitoa Institute of Development Studies Massey University How can social media tools advance indigenous development? What were the objectives of the Mana Partys social

330 views • 9 slides

Hepatitis B Foundation Social Media Program Maureen Kamischke HBF Social Media and Outreach

Hepatitis B Foundation Social Media Program Maureen Kamischke HBF Social Media and Outreach Manager Email: maureen.kamischke@hepb.org Phone: 301-807-8376 Social Media Outlets Hepatitis B Foundation & Liver Cancer Connect w Twitter - HBF

513 views • 13 slides

Social networking platforms Social media refers to the means of interactions among people in which

4/30/2013 * a)I dont really know what Social Media means b) None (but I know what Social Media means) # c) 1 Social Media Network d) 2 Social Media Networks @Seth Bokser, MD, MPH Associate Clinical Professor, UCSF Medical School e) 3 or

578 views • 8 slides

Leveraging Social Media and Digital Tools to Deepen Networks and Tell Students Stories Ed

Leveraging Social Media and Digital Tools to Deepen Networks and Tell Students Stories Ed Kemnitzer Director of Technology, Innovation, and Information Services East Williston UFSD @kemnitzer3 kemnitzere@ewsdonline.org kemnitzer3 thank YOU

754 views • 48 slides

TABs Centralized Social Media Program Contents Introduction Social Media for Business

Introducing: TABs Centralized Social Media Program Contents Introduction Social Media for Business to Business Turnkey Franchisee Solution Pricing Were Monkeybread A team that is passionate about building meaningful

310 views • 20 slides

& Social Media Frank Barth and Lauren Hodkiewicz May 16, 2019 Agenda Why customer

Customer Engagement & Social Media Frank Barth and Lauren Hodkiewicz May 16, 2019 Agenda Why customer engagement is important Traditional methods of utility customer engagement Focus as a customer engagement resource Social

383 views • 34 slides

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content Return on Investment (ROI) Forthcoming Policy Resources and Tools What is Social Media? What is social media? Thanks, Kathy. I could have

1.12k views • 35 slides

Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101

Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101 Hangout from 2013 Google YouTube FiresteelWA to find it! Tweet us your questions! @FiresteelWA @WLIHA @Username Can be only 15 characters long!

448 views • 30 slides

Using Social Media as a Key Engagement Strategy for the Home Visitor Policies and participants

Using Social Media as a Key Engagement Strategy for the Home Visitor Policies and participants Its important everyone on your social media team understands the goals and guidelines around your content strategy but also understands the

334 views • 31 slides

Social Media 101 Social Media Marketing Strategies: Community Connection and Content Creation

7/24/2015 Social Media 101 Social Media Marketing Strategies: Community Connection and Content Creation Alexa Carey Agenda How to and Why use Social Media Psychology of Sharing and Engagement Content Creation Strategies for

223 views • 20 slides

Leveraging the Social Breadcrumbs 2 Social Network Service Important part of Web 2.0

Leveraging the Social Breadcrumbs 2 Social Network Service Important part of Web 2.0 People share a lot of data through those sites They are of different kind of media Uploaded to be seen by other people Somehow read-once

840 views • 35 slides

Social Media donts What is social media Social media is nothing new Just an extension

Steven Anderson Digital Manager MAS 15:00 - 15:30 Social Media Do's and Don'ts Dos and Social Media donts What is social media Social media is nothing new Just an extension of something we all have a social network Its

452 views • 18 slides

Social Media Seminar for Development Educators Part 1: Social Media Basics How are these

Social Media Seminar for Development Educators Part 1: Social Media Basics How are these websites being used for social change? http://www.slideshare.net/mzkagan/what-the-fk-social-media On Road Media Is an award-winning social enterprise

1.07k views • 75 slides

Overview Introduction to myself Introduction to social media Social media and LIS

Methods of Social Media Research: Data Collection & Use in Social Media Florida State University College of Communication and Information Sanghee Oh shoh@cci.fsu.edu Overview Introduction to myself Introduction to social media

668 views • 47 slides