Leveraging Social Media and Digital Tools to Deepen Networks and Tell Students’ Stories Ed Kemnitzer Director of Technology, Innovation, and Information Services East Williston UFSD @kemnitzer3 kemnitzere@ewsdonline.org kemnitzer3
thank YOU
This session’s hashtag... #CASLearning
What is your Why? What is your Organization’s Why?
1995
The Future Is Now!
Do People.... Fear Change Fear Being Changed
We’ve Always Done it this Way
MAX
“Technology Is Making Us Anti-Social.”
Let’s Talk Social Media
Photo by samgrover - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44124379481@N01 Created with Haiku Deck
Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck
Photo by Tom Raftery - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/67945918@N00 Created with Haiku Deck
Photo by Joybot - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/62559061@N06 Created with Haiku Deck
Dr. Bill Brennan & Don Tapscott
Thomas Friedman, The World is Flat Friedman states that thirty-five years ago, if you had the choice between being born a B+ student in Brooklyn or a genius in Bangalore, India, you'd rather be born the B+ student in Brooklyn, because your life opportunities would be so much greater in Brooklyn, even as a B+ student. Today, you'd much rather be born a genius in Bangalore, because when the world is flat, and you can plug and play, collaborate and connect, just like you can from Brooklyn, your life chances and opportunities hold more potential than ever before. -Chris O’Neal, Edutopia
● Professional Learning Networks ● School Branding ● Tell Your Students’ Stories ● Networked Intelligence ● Authentic Collaboration
#stuconnect #chatbms
Choose one brand-- What does it promise its users?
What does Newsday publish about education?
In order to stop the bad press we need to control the story.
Teachers are brand ambassadors for their classroom
“If your work isn't online, it doesn't exist.” -Austin Kleon
#eduwin
transparency
PR
“Private and charter schools consistently do a much better job of branding and differentiating. All educational institutions need to have a vision and a message that translates into a brand...image...reputation...etc.” Adm. William Kowba, fmr. Superintendent San Diego Unified School District
RISKS
What are your District’s policies? Opt out? Opt in? Opt out of some? Parents decide and inform? Do you listen? Pictures on faces? And when we make the mistake...
Be intentional with your attentions... ● Mention staff members in your tweets ● Target staff members with personalized tweets ● #CelebrateMonday = positive mindset ● #FF to highlight educators who push your thinking ● Get staff input regarding hashtags (#ewlearns) ● Develop Twitter Lists to curate groups ● Use a Twitter chat during a staff meeting
Are you willing to stand behind your story?
stand behind your story
What Should a Teacher Tweet? ● Innovative strategies ● School news ● Influential articles ● Quotes ● Pictures of students engaged ● Students’ Voices
Authentic Audience
Weekly Recaps Let students share the teaching and learning with your parents using video creation! https://www.youtube.com/watch?v=vtJVr8njd5U
Storify Your Hashtags #EWLearns
edkemnitzer4.wordpress.com
https://thewheatleyway.org/
FlipGrid Your Story https://flipgrid.com/a454f6
Culture, Connections, and Communication
Recommend
More recommend
