Hepatitis B Foundation Social Media Program Maureen Kamischke HBF Social Media and Outreach Manager Email: maureen.kamischke@hepb.org Phone: 301-807-8376
Social Media Outlets Hepatitis B Foundation & Liver Cancer Connect w Twitter - HBF and LCC w Facebook – HBF and LCC w Instagram – HBF only w YouTube – HBF only w HBF’s weekly blog
HBF Audience w ANYONE living with, wishing to prevent, or impacted by hepatitis B w Partners and Organizations w HCPs and medical organizations w Hep B advocates w Researchers HBF Goal: Dedicated to improving the quality of life for those affected by chronic HBV worldwide.
Twitter Followers Country of Origin
Facebook followers Country of Origin
Content is Key w News, publications, and announcements pertaining to hepatitis B, liver cancer and liver health w Posts that highlight HBF resources – website, publications, research w HBV or liver cancer stats, facts, messaging w HBF and Partner events and activities, advocacy and policy efforts
HBF’s Twitter Content w Images increase engagement, but balance is important
HBF’s Facebook Content w Facebook requires dedicated monitoring
Managing Social Media with Hootsuite Dashboard Publisher
Hootsuite Mobile w Provides the flexibility to engage while on the go.
Event Posting via Hootsuite w Share photos with Hootsuite, select networks, add content, and post!
Social Media Event/Campaign Plan and Prep w Logistics – dates, times, place w Posting live or indirectly? w Goals w Hashtag for event w Pre-event planning and Hootsuite scheduling w Event agenda and planning w Event posting w Post-Event followup
Find HBF and Join the Conversation! w HBF’s on twitter, Facebook, Instagram, YouTube and Periscope n @hepbfoundation, hepbfoundation n www.hepb.org w LCC’s on twitter and Facebook: @Livercancerconn, LiverCancerConnect, www.livercancerconnect.org w HBF Blog - www.hepbblog.org
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