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Lessons learned from Promoting a Culture of Entrepreneurship PACE 2012-2016 IEEC, Liverpool 7 September 2016 Professor Helle Neergaard iCARE, MGMT Aarhus University Frustration og Motivation Helle Neergaard - IEEC Liverpool 7-9

  1. 
 Lessons learned from Promoting 
 a Culture of Entrepreneurship 
 PACE 2012-2016 IEEC, Liverpool 7 September 2016 Professor Helle Neergaard iCARE, MGMT Aarhus University

  2. Frustration og Motivation Helle Neergaard - IEEC Liverpool 7-9 September 2016

  3. Helle Neergaard - IEEC Liverpool 7-9 September 2016

  4. What were we puzzled about?? � Why do some people become entrepreneurs and others not? � How do we obtain � Socialization processes knowledge about the effect � So what should we teach if we of our teaching? want more entrepreneurs? � How can we as educators enable students to uncover � How do we carry out their inner enterprising teaching based research potential and learn to work with out self-reporting? with it? � Create awareness � Learning from Helle Neergaard - IEEC Liverpool 7-9 September 2016

  5. Et Classical experiment 
 measure – treat – measure During Before After Self-efficacy Self-efficacy Questionnaire Questionnaire Has anything happened? Think-aloud Think-aloud Protokols Protokol What has happened? Interviews Interviews Measuring during Ethnographic methods How and when did Helle Neergaard - IEEC Liverpool 7-9 September something happen? 2016

  6. PACE research settings Where, what, whom: Why: � � 4 summer schools each 2 weeks � concentrated Denmark � � Finland � France Challenges: � � US Students from across faculties � Recruiting students for a concentrated � programme How: � Unfamiliarity with the summer school � Lectures � concept Interventions � Misunderstandings about content – drop � Exercises outs � Assignments � Getting hold of students post- � programme for follow-up interviews Reflection logs � Helle Neergaard - IEEC Liverpool 7-9 September 2016

  7. 3 elements of 
 enterprise education 1 2 3 Helle Neergaard - IEEC Liverpool 7-9 September 2016

  8. Building awareness Becoming aware of your hidden strengths Helle Neergaard - IEEC Liverpool 7-9 September 2016

  9. Mimicking Learning systems that recognize the power of imitation can use orchestrated imitation to purposefully accelerate the learning process. Mimicking is effective at creating lasting memory and behavioural change because it piggybacks on the neurological underpinnings of how we naturally learn through imitation. Helle Neergaard - IEEC Liverpool 7-9 September 2016

  10. Nudging: 
 challenging the comfort zone Life begins where your comfort zone ends Helle Neergaard - IEEC Liverpool 7-9 September 2016

  11. The interventions: 
 illustrative examples of the process Helle Neergaard - IEEC Liverpool 7-9 September 2016

  12. 1 Identity work: Developing on bird-in-hand Helle Neergaard - IEEC Liverpool 7-9 September 2016

  13. 2 Disclosing disharmonies Helle Neergaard - IEEC Liverpool 7-9 September 2016

  14. 3 Qualifying disharmonies into anomalies Helle Neergaard - IEEC Liverpool 7-9 September 2016

  15. 4 Constructing innovative concepts: 
 articulation, cross-appropriation, reconfiguration Helle Neergaard - IEEC Liverpool 7-9 September 2016

  16. 5 Pretotyping: 
 fake it before you make it Helle Neergaard - IEEC Liverpool 7-9 September 2016

  17. 6 Business modelling Helle Neergaard - IEEC Liverpool 7-9 September 2016

  18. Resources and References Thrane, Blenker, Korsgaard, Neergaard (2016) The promise of entrepreneurship education: reconceptualizing the � individual-opportunity nexus as a conceptual framework for entrepreneurship education, ISBJ, 34/7 Frederisken, Farny, Hannibal, Jones (2016) The CULTure of entrepreneurship eduction. ERD � Robinson, Neergaard, Tanggaard, Krueger (2016) New horizons in entrepreneurship: from teacher-led to � student-centred learning, E+T 58/7-8 Warhuus, Tanggaard, Robinson, Jensen (2016) From I to we: a new paradigm for enterprise learning, E+T � Blenker, Elmholdt, Frederiksen, Korgaard (2014) Methods in entrepreneurship education research: A review and � integrative framework, E+T, 56/8-9 Blenker, Frederiksen,Korsgaard, Müller, Neegaard, Thrane (2012) Entrepreneurship as everyday practice: towards � a personalized pedagogy of enterprise education IHE 26/6 Neergaard & Krueger (2012) Still playing the game? IJEV 4/1 � Blenker, Korsgaard, Neergaard, Thrane (2011) The questions we care about: Paradigms and progression in � entrepreneurship education. IHE 25/6

  19. Helle Neergaard - IEEC Liverpool 7-9 September 2016

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