Lessons Learned Creating the Most Downloaded Extension on Connect Alex Podopryhora co-founder / MD
Agenda 1. From ESS to M2E 2. 4 Key Lessons learned
From ESS to M2E
From ESS to M2E Web Development Zend, Codeigniter, JQuery, Ext JS (Sencha)
From ESS to M2E .NET Platform Development ASP.NET v3.5 and ASP.NET MVC, Windows Forms
From ESS to M2E Java/J2EE Development JSP, Servlets, JDBC, Spring Framework, Struts, Hibernate
From ESS to M2E iPhone and Android Platform Development
From ESS to M2E Completed projects include: Online stores Meta Trader API Various web portals SAP B1 API Planning tools Forex Trading Platform Customized CMS’s Multi-tier Betting/Trading System Customized ERP’s MS Outlook add-on & eBay connector Social Networks Warehouse Management System
From ESS to M2E Being a generalist: PRO’s: CON’s: Bigger and broader market Ongoing projects support Following trends Varied skill set Constant learning Large teams
We tried, it worked.. Magento Development Theme Design, Custom Implementation, Custom Extension Development
Becoming a specialist • Streamlined processes • Reduced headcount • Become real experts
Today, in numbers. 60,000 + downloads 22,000 + active eBay accounts + 7,000,000 + live listings $500,000,000 + annual transaction volume
4 Key Lessons Improve the Solve a solution problem Talk to customers Select a platform
Lesson 1: select a platform
Lesson 1 : select a platform Technology Community Growth Potential Scalability
Lesson 2: talk to customers
Lesson 2 : talk to customers • Eager to talk Problems Challenges Competition
Lesson 2 : talk to customers • Easy to find Online forums Magento events e-Commerce events Retail conferences High street
Lesson 3: solve a problem
Lesson 3 : solve a problem • Does a solution exist? • Is it a popular solution? • What do customers say? • Is it robust enough ? • Can it scale?
Lesson 3 : solve a problem • Great research tool for existing solutions • Identify market opportunities for new solutions
Lesson 3 : solve a problem Outside Investment • a specific project • request for change • may be funded
Lesson 4: improve the solution
Lesson 4: improve the solution • Keep Talking to your Customers • Feedback on Connect • High-Touch Customers
Lesson 4: improve the solution
Lesson 4: improve the solution • 6 years of continuous work • 3 different versions • version 6.x revamped GUI • 50+ major releases • 1500+ emails a month
The opportunities are out there!!! • Innovate • Experiment • Improve • Compete >> Being small is good!!!!
“Hello World”… while ( ! repeat ( ” Experiment “,” Innovate “,” Customer Focus ” ) ) { product bool workHard = true ; bool doNotGiveUp = true ; bool haveFun = true ; }; user platform
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