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Lessons Learned Creating the Most Downloaded Extension on Connect Alex Podopryhora co-founder / MD Agenda 1. From ESS to M2E 2. 4 Key Lessons learned From ESS to M2E From ESS to M2E Web Development Zend, Codeigniter, JQuery, Ext JS


  1. Lessons Learned Creating the Most Downloaded Extension on Connect Alex Podopryhora co-founder / MD

  2. Agenda 1. From ESS to M2E 2. 4 Key Lessons learned

  3. From ESS to M2E

  4. From ESS to M2E Web Development Zend, Codeigniter, JQuery, Ext JS (Sencha)

  5. From ESS to M2E .NET Platform Development ASP.NET v3.5 and ASP.NET MVC, Windows Forms

  6. From ESS to M2E Java/J2EE Development JSP, Servlets, JDBC, Spring Framework, Struts, Hibernate

  7. From ESS to M2E iPhone and Android Platform Development

  8. From ESS to M2E Completed projects include: Online stores Meta Trader API Various web portals SAP B1 API Planning tools Forex Trading Platform Customized CMS’s Multi-tier Betting/Trading System Customized ERP’s MS Outlook add-on & eBay connector Social Networks Warehouse Management System

  9. From ESS to M2E Being a generalist: PRO’s: CON’s: Bigger and broader market Ongoing projects support Following trends Varied skill set Constant learning Large teams

  10. We tried, it worked.. Magento Development Theme Design, Custom Implementation, Custom Extension Development

  11. Becoming a specialist • Streamlined processes • Reduced headcount • Become real experts

  12. Today, in numbers. 60,000 + downloads 22,000 + active eBay accounts + 7,000,000 + live listings $500,000,000 + annual transaction volume

  13. 4 Key Lessons Improve the Solve a solution problem Talk to customers Select a platform

  14. Lesson 1: select a platform

  15. Lesson 1 : select a platform  Technology  Community  Growth Potential  Scalability

  16. Lesson 2: talk to customers

  17. Lesson 2 : talk to customers • Eager to talk  Problems  Challenges  Competition

  18. Lesson 2 : talk to customers • Easy to find  Online forums  Magento events  e-Commerce events  Retail conferences  High street

  19. Lesson 3: solve a problem

  20. Lesson 3 : solve a problem • Does a solution exist? • Is it a popular solution? • What do customers say? • Is it robust enough ? • Can it scale?

  21. Lesson 3 : solve a problem • Great research tool for existing solutions • Identify market opportunities for new solutions

  22. Lesson 3 : solve a problem Outside Investment • a specific project • request for change • may be funded

  23. Lesson 4: improve the solution

  24. Lesson 4: improve the solution • Keep Talking to your Customers • Feedback on Connect • High-Touch Customers

  25. Lesson 4: improve the solution

  26. Lesson 4: improve the solution • 6 years of continuous work • 3 different versions • version 6.x revamped GUI • 50+ major releases • 1500+ emails a month

  27. The opportunities are out there!!! • Innovate • Experiment • Improve • Compete >> Being small is good!!!!

  28. “Hello World”… while ( ! repeat ( ” Experiment “,” Innovate “,” Customer Focus ” ) ) { product bool workHard = true ; 
 bool doNotGiveUp = true ; 
 bool haveFun = true ; }; user platform

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