Leads Research Guide How to find people online for - PowerPoint PPT Presentation

Leads ¡Research ¡Guide ¡ How ¡to ¡find ¡people ¡online ¡ ¡ for ¡business ¡development ¡ http://creativeagencysecrets.com http://creativeagencysecrets.com

First find your company Easy steps to research your target: Google www.google.com – the biggest and best – use them. Find the home URL; go read the company website. http://creativeagencysecrets.com

Be devious • Click through beyond the first page of results for best detail • Places I’ve found great contact information – Press releases – Newspaper articles – White paper authors – We’re hiring link pages – News page (often names directors) http://creativeagencysecrets.com

Go to the Company site • www.charlesrussell.co.uk • You need to know the name of the person to find them in the directory • Does not allow searching using job title • Can search for legal area of expertise but corporate officers are excluded (CEO, CFO, CMO) http://creativeagencysecrets.com

Hoovers Hoovers www.hoovers.com partly free / partly paid for company information http://creativeagencysecrets.com

Dun and Bradstreet • Dun and Bradstreet www.dnb.com paid for company information and credit checks • Best for listed, public companies and large organisations http://creativeagencysecrets.com

Now drill down to the people • Finding the right person – start at the top. • Hoovers gives top executives’ names free http://creativeagencysecrets.com

Check other people-related sites Top 3 sites for personal contact information • Linked In – www.linkedin.com • Zoom Info – www.zoominfo.com • Jigsaw – www.jigsaw.com All have free and paid-for options. http://creativeagencysecrets.com

Compare free information • Jigsaw vs ZoomInfo for Charles Russell LLP Jigsaw : ¡197 ¡people ¡listed ¡ And ¡verified. ¡ ZoomInfo : ¡76 ¡people ¡ Listed ¡and ¡verified ¡ http://creativeagencysecrets.com

Finding the right person • Jigsaw has 4 marketing people listed http://creativeagencysecrets.com

Director of Marketing • Jigsaw Contact details published... get more detail with paid-for addon http://creativeagencysecrets.com

Jigsaw’s “free” points system • You can ‘earn’ access to more detailed information by participating in Jigsaw’s reward program. • If you update records or provide access to your contact database, you earn points which can be redeemed against access to more info. • Or – you can buy a subscription http://creativeagencysecrets.com

ZoomInfo’s “CE” Account • ZoomInfo offers access to some data in exchange for checking / updating information through their Community Edition • Contact details http://creativeagencysecrets.com

Don’t forget Linked In • If you are a ‘connected’ person on Linked In – you may have the best luck working within their Companies tab. • But I wasn’t connected to the right people to get directly to the Marketing Director – I found as a possible intermediary. http://creativeagencysecrets.com

Linked In premium • Like the others, there’s a paid-for option that gives you opportunity to send unsolicited email (in-mail) and gain access to people beyond your circle. • Premium features – Function – Seniority – Email http://creativeagencysecrets.com

Finding Daryl • So, we found his name on both Jigsaw and ZoomInfo • Then, refer back to corporate site for details http://creativeagencysecrets.com

To conclude • Use free resources first – be devious • Get the 30 day free trial offers & test, test, test • Find out which of the paid-for services gives the best results for your business / market / target audience • Sign up and you’re away! http://creativeagencysecrets.com

Get in touch • Have a free 20 minute phone briefing with us – T ell us about your situation – Ask questions – Get quick advice • rebecca@creativeagencysecrets.com http://creativeagencysecrets.com