HILDA BØ LYNG, PHD STUDENT, UNIVERSITY OF STAVANGER Making Your Knowledge Mine; Knowledge Transfer Across Industries Pumps and Pipes Conference, Sola Strand Hotell, 17 October 2018 17.10.2018
The potential of cross-industry innovation 17.10.2018
Automotive meets gaming Vullings & Heleven : “Not invented here” 17.10.2018
Baby pram meets landing gear Vullings & Heleven : “Not invented here” 17.10.2018
Combining Knowledge Most innovations are a recombination of existing knowledge. To solve complex problems – firms need to open up for external knowledge 17.10.2018
Knowledge barriers Knowledge barriers ✓ Different language ✓ Different knowledge and experiences ✓ Different interests and incentives ✓ Different organizational cultures ✓ Different organizational structure ✓ Different routines and methodology 17.10.2018
The Dilemma How to cross knowledge barriers to reach the potential of cross-industry innovation 17.10.2018
1. The role and nature of analogies in cross-industry innovation 2. Making your knowledge mine 3. Barriers in cross-industry collaborations 17.10.2018
Empirical data ➢ 7 cases funded by Pumps & Pipes Norway ➢ Pumps & Pipes Conferences in US and Norway ➢ Med Tech firms from the Norway Health Tech Cluster 17.10.2018
Analogies in cross-industry innovation How to present knowledge to people in a highly different industry? Analogies act as a bridge between different knowledge domains 17.10.2018
Classification of analogies ➢ General analogies ➢ Targeted analogies 10/19/2018
General analogies The Hoover Dam Aortic stenosis 10/19/2018
Targeted analogies Applications for biofouling in: ➢ Petroleum engineering ➢ Medical devices 10/19/2018
Analogies is a valuable tool for knowledge transfer across industries. Level of explicitness If you are new to the other industry; use analogies based on common knowledge. If you have prior knowledge; use targeted analogies. 17.10.2018
Making your knowledge mine Knowledge found in a new industry needs to be integrated and combined with your own knowledge in order to be exploited. Knowledge appropriation process. 17.10.2018
The Knowledge Appropriation Process Exploitation External Knowledge Knowledge Knowledge conveyance convergence Ownership knowledge New Opportunity Recognition Facilitators: Legitimacy Facilitators : Prior Retranslation knowledge Willingness 16
“The “Oil & gas cardio- reservoirs” vascular system” “A reservoir model of the IDEA circulatory system” 17.10.2018
To develop ownership actors need to: • Be supplied with a sufficient amount of knowledge • Converge unfamiliar knowledge with familiar knowledge Knowledge ownership facilitates: • Exploiting newly acquired knowledge • Opportunity discovery in both source and target domain 17.10.2018
Knowledge barriers Cognitive are based on differences Institutional Communicational Organizational Technological Social 17.10.2018
Semantic Barriers Professional communities develop specific languages Different languages Different languages lead to misunderstandings Different meaning 17.10.2018
Pragmatic barriers Different interests, perspectives and incentives 17.10.2018
Institutional distance most influential for cross-industry collaborations 17.10.2018
• Language differences of less importance • The focus should be to converge perspectives, interests and incentives to a shared understanding • High institutional distance affected cross-industry collaborations the most. 17.10.2018
The best ideas emerge when very different perspectives meet. Frans Johansson 24
Contact information Hilda Bø Lyng hilda.b.lyng@uis.no +47 97163928 17.10.2018
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