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Kingsbrook Why and How? Partnership between AVDC, BDW and RSPB - PowerPoint PPT Presentation

Kingsbrook Why and How? Partnership between AVDC, BDW and RSPB Land had been put forward for development in the past but environmental sensitivities had prevented permission AVDC suggested Barratt team up with RSPB Exemplar


  1. Kingsbrook

  2. Why and How? • Partnership between AVDC, BDW and RSPB • Land had been put forward for development in the past but environmental sensitivities had prevented permission • AVDC suggested Barratt team up with RSPB • Exemplar “Wildlife - friendly Development” • Pollinators highlighted as a key target group by RSPB

  3. What makes it wildlife-friendly?

  4. How do people feel about it? • Overall very positive – offered to play swift calls, some people were attracted to Kingsbrook specifically because of nature- friendly aspect • Rate of sale is high • Some confusion over road verges, e.g. they “look messy”, but people understood once signs were installed • Members of the public have contacted both RSPB and Barratt – both positive and negative messages

  5. Easy wins vs challenges • Easy wins: getting recognition • Challenges: Multiple players with different ideas of success; communication in multiple directions; detailed planning applications including everything we’d discussed; delivery of what’s in the planning permission • Had to overcome these in various ways – • Ecologists preparing specific plans for swift bricks and hedgehog highways; • Barratt putting things on contractor’s drawings instead of separate ecological constraints maps

  6. Lessons learnt • Start as early in the design process as possible • Think about how the development fits into the landscape • Work together to understand each other’s goals and constraints – sometimes there are good reasons why something can’t be done. • Make sure things are delivered as planned – contractors are very used to doing things a certain way • Explain to customers what you are doing and why – e.g. once they understand that the road verges are left to grow long to benefit wildlife they understand and support it.

  7. RSPB and Biodiversity Guidance

  8. Awards and recognition • Awards – Animal Hero; Communicate; CIRIA’s BIG Challenge • Swift brick • Barratt reputation • National partnership • Country File • Government interest – inclusion in 25-year plan etc

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