Introduction Travelxp HD was launched on 2nd February 2011 as India’s first and very own High Definition (HD) Channel. Today we are proud to have the largest HD library of travel content filmed in more than 40 countries and with over 500+ hours of premium programming, the channel has become the preferred choice of viewers. With the grit to create deliver the best in the travel & lifestyle domain, the channel’s programs already set benchmarks of being the finest audio visual treat for viewers worldwide. contd.
Vision We envision in becoming a leading travel channel brand across worldwide with the focus on production of content that forges memorable experiences for viewers & travelers world over. Our drive is to bring others to travel to unseen & unexplored destinations. It's a feeling of adding that next place to your list of new places to visit. It's that amazing truth that no matter what, we will keep doing this without stopping. It isn't a statement . It's our journey... It's your journey...
Global Distribution Launched in 2011, Travelxp is globally distributed as a linear TV Channel reaching to over 50 million homes. Distribution Platforms in India, Bangladesh, Sri Lanka, Dubai, Oman, Qatar, UAE, Mauritius, Europe, USA, Canada provide the premium travel and lifestyle programming across different Travelxp feeds in Standard Definition (SD), High Definition (HD) and 4K / UHD (Ultra High Definition). We are the single largest producers of travel content in the world with unmatched quality and years of experience.
Syndication Travelxp’s premium high quality programming is an accepted Gold Standard in Travel & Lifestyle category world over. Globally filmed content with multicultural hosts continues to be licensed to various networks & platforms in more than 45 countries. We are present at various content markets like MIPCOM, MIPTV, NATPE, DISCOP, etc. in continous engagement with our existing licensing clients and developing new relationships. Apart from licensing to TV Networks, Mobile, IPTV & OTT Platforms, Travelxp has continuous output deals for In Flight Entertainment on leading carriers like Emirates, Qatar Airways, Etihad, Cathay Pacific, Jet Airways, Air India, Oman Air, etc.
Programming Travelxp has been producing world class premium travel content since 2008 in High Definition. Filmed in English across the world with global hosts, the current finished library is around 500+ hours and growing. In 2015, we became the first producer in the world to migrate the entire production chain from High Definition to Ultra High Definition (UHD / 4K). Since then all the content is produced in 4K. With an end to end in house infrastructure of the latest technology and the best quality equipment our in house crews are able to produce extremely high quality programming confirming to global standards.
Content Strategy Content Strategy Color is a potent tool and travel is all about Unlike the competition, travelxp content comprises colors. From bright summer beaches to serene 100% of its broadcast of high quality travel mountains & hills, all of these evoke a sense of content. Breath taking visuals; aspirational and color. This is exactly the approach we have immersive experience is the hallmark of every adapted while applying the identity across the program featured on travelxp. channel. travelxp has been producing world class premium The channel shows have been divided into six travel content since it’s launch in 2011 in High different categories based on their genres. The Definition. Filmed across the world with global six main genres have been given six different hosts, the current finished library is of 500+ hours colors based on the concept of color psychology with 125 hours added each year. and its relevance. The idea is to use color as a stimulus, for the viewers to start associating In 2015, we became the first producer in the world genres with the colors. to migrate the entire production chain from High Definition to Ultra High Definition (UHD/4K). Colors also add vibrancy & life to the overall Since then, all the content is produced in 4K. brand experience, thereby bringing freshness whenever someone tunes into Travelxp.
Eutelsat Satellite Footprint Satellite : Eutelsat 16 A Downlink Frequency : 11637 MHz Polarization : Horizontal, Symbol Rate : 30000 Ms, Modulation : DVB-S2, 8PSK FEC : FEC 5/6
Target Audience Travelxp 4K, World’s First 4K Travel Channel is With the unique and immersive travel content, our launching globally in North America, Europe, viewer is the one who is travelled or the one who APAC and Latam. wants to travel. Travelxp 4K will showcase global travel content Predominantly skewed to a wide audience base of with breathtaking images in 10 bit REC2020 color 15+ age group across all socio economic classes, the space with HLG HDR which will make the viewing content appeals to all’s taste and liking. For the age experience more immersive and vivid. It’s not just group of below 15, it’s like a world to know about. about more pixels in 4K but better pixels. In the short memories world, get transported in the Travelxp 4K, is aimed to provide its viewers an xperiences that you have had and what you have unprecedented viewing experience, with cinema- missed, if you have already traveled to a destination like picture quality combined with its broader range shown on travelxp. of colours, higher frame rates and greater luminosity. And if you haven’t traveled, travelxp gives you the reasons what your next destination should be and why.
Target Audience With the unique and immersive travel content, our viewer is the one who is travelled or the one who wants to travel. Predominantly skewed to a wide audience base of 15+ age group across all socio economic classes, the content appeals to all’s taste and liking. For the age group of below 15, it’s like a world to know about. In the short memories world, get transported in the experiences that you have had and what you have missed, if you have already travelled to a destination shown on Travelxp. And if you haven’t travelled, Travelxp gives you the reasons what your next destination should be and why.
Differentiator The key differentiator about travelxp is the content. Exclusive, premium quality, localised and immersive. We are focussed to our vision, see more, xplore more. When comparing with our competition, our content line up constitutes 100% travel content against the competition’s just about 20%*. Multicultural hosts from all over the world, filmed across the world, it truly gives you the feeling of watching a global travel channel. We are commited to invest in producing localized versions. Just as we bring the world to you, we are commited to taking you to the world and therefore have already started producing content native to the region. We will continue to invest in producing more and more localized content. *The % have been derived on the basis of comparing competitors programming grid with ours for the month of June 2016.
Some of the Platforms
Contact Us Estonia pert@widemedia.tv +372 510 5581 Latvia peteris@widemedia.tv +371 2208 8630 Lithuania gintare@widemedia.tv +370 6736 5105 watch TRAVELXP promos on: www.youtube.com/travelxp
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