INTRODUCTION Ø Gu Guest Blogging? https:/ ://www.y .youtube.c .com/watch?v=Rq Rq5Vo84Mops Ø One o of t the m most outstanding, albeit, , misunderstood t tactics in social media w world Ø Old, , but n not obsolete Ø Sharing, P , Promoting, , Earning Ø Beneficial t to Bot oth Businesses: ² Sm Small ² Big Big
GOALS: POSITIONING, OBTAINING, EXPANDING Ø Build your a authority Ø Make Your N Name W Well-kn known Ø Ge Generate Exposure (t (traffic) ) Ba Back to to Yo Your Website Ø Bu Buil ildin ing Ba Backlin inks to to Your W Website Ø Dr Drive Leads Ø Es Establish Relationship to Partners and Customers
ADVANTAGES
ADVANTAGES Ø Create and S Support a B Blogging Ce Celebrit ity Ø Share It Its Own S Success Case St Study Ø De Dealing wi with A A Soc ocial Med edia Cri risis Ø Promote i its Mos ost Powerfu ful Use sers Ø Promote It Its Mes essage Ø In Increase You our Rea each Ø Ge Get The he wh whole Te Team Invo volve ved Ø Sh Share The he Exp xpertise
CURRENT MARKET AND BUSINESS VARIETY Ø Brand M Marketer Ø Brand In Influencer Ø Marketing/Branding/Social M Media Re Relationship Agencies Ø Et Etc
GUEST BLOGGING COMPANIES
RANKING IN 2015 Ø http:/ ://www.e .effectivebusinessideas.c .com/category/guest-bl blogging-li list/ Ø Pe Pets Ø Re Religions Ø Fa Fashions Ø Po Politics Ø In Internet Ma Marketing/Ma Make Mo Money On Online Bl Blogs Ø Sp Sports Ø Wr Writings Ø Te Technology
MITP GUEST BLOGGING: THE MIT PRESSLOG rd La Ø MIT ITP, The he 3 rd Largest Un University Pre ress of of U.S .S. Ø Publishing through 131 D Disciplines across 22 S Scientific C Categories Ø MIT IT Pr PressLog: Ø Fo Founded in in 2005 2005 Ø On Only Offi fficial Blo log fo for MIT ITP Ø Ch Chronicles Ne News ab about MIT ITP Au Authors an and Bo Books Ø Fo Forum fo for Au Authors to to Di Discuss Is Issues Re Related to to Th Their Books, , Researches and Sc Scholarship Ø ht https:/ ://mitpress.m .mit.e .edu/b /blog
MITP GUEST BLOGGING SAMPLE 1
SAMPLE 2
THINGS TO WATCH OUT!
DISADVANTAGES/RISKS Ø Ab Abuse Ø Sp Spam Ø Co Collateral Da Damage fr from Gue uest Po Posts: ² Hu Hurt in in Re Reputation ² Se Server Fa Failure ² We Website In Insecurity ² Gu Guest Bl Blogging Penalty: : Google Penalty
RECOMMENDATIONS Ø Re Require aut uthors’ sig ignatures on on blo logging Ø Tr Track foot ootprints und under th the nam ames of of th the au authors Ø Av Avoid ma making gu guest bl blogging a ma mass sc scale “l “link bu building to tool” Ø Us Use no no-fo follow li links as as mu much as as yo you ca can Ø Ke Keep awa way fr from us using ng Co Commercial An Anchor Te Text in in gue uest po post li links po pointing to to yo your si site Ø Al Always gue uest pos ost on on rel elev evant we websites
REFERENCES ht http://www.socialmediaexaminer.com/8-br brands-th that-be benefit-fr from-gu guest-bl blogging/ ht https://blog.kissmetrics.com/guide-to to-gu guest-bl blogging/ ht http://www.iacquire.com/blog/the he-und undead-gu guest-bl blogging-in in-20 2015 15-an and-be beyond ht http://www.effectivebusinessideas.com/category/guest-bl blogging-li list/ ht http://cognitiveseo.com/blog/3600/guest-bl blogging-li link-ri risk/ http://www.marketingterms.com/dictionary/guest_b _blogging/ ht https://mitpress.mit.edu/blog
THANKS!
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