Developing a Monetization strategy for your blog MINDY CONE G E T - PowerPoint PPT Presentation

Developing a Monetization strategy for your blog MINDY CONE G E T C R E A T I V E J U I C E . C O M I G : @ M I N D Y _ C R E A T I V E J U I C E F B : / G E T C R E A T I V E J U I C E

Develop a strategy that works for YOU! R E A D Y T O S T A R T M A K I N G M O N E Y O N Y O U R B L O G ? T O D A Y W E W I L L D I S C U S S P R A C T I C A L A N D A C T I O N B A S E D A D V I C E T O K I C K S T A R T O R S T R E N G T H E N Y O U R M O N E T I Z A T I O N S T R A T E G Y F O R Y O U R B L O G . H O W T O W O R K W I T H I N D E P E N D E N T B R A N D S , A F F I L I A T E S , B L O G G E R C A M P A I G N A G E N C I E S , S E L L Y O U R O W N B A N N E R A D S , U S E D I S P L A Y A D S F R O M A D N E T W O R K S , A N D N A V I G A T E T H E C O M P L E X W O R L D O F L A Y E R E D A D S . D E V E L O P A S T R A T E G Y T H A T I S B E S T F O R Y O U A N D S T A R T M A K I N G M O N E Y !

DIVERSIFY Products & Services Blogger Social Campaign Campaigns Agencies Independent Display Ads Brand Affiliate Campaigns Links

Affiliate Links W H A T I S A N A F F I L I A T E L I N K A N D H O W D O E S I T G E N E R A T E I N C O M E ?

AFFILIATE LINKS Beginner Advanced AMAZON Share a Sale Pick Your Plum CJ Affiliate STRATEGY High Traffic Posts First { Use your GA for the last 6mo} Target your product heavy posts All new posts Social Sharing of Links Note: Follow FTC disclosure regulations

Product & Services T H E R E A R E L O T S O F M I S C E L L A N E O U S W A Y S T O G E N E R A T E I N C O M E I N R E L A T I O N T O Y O U R B L O G

Product & Services - Online Product Sales {Etsy} - Live Product Sales {Events, Craft Fairs, ect} - Books & Ebooks - Online Classes {ex: Atly} - Hosting / Planning Live Events {Craft Nights} - Writing for Other Blogs & Brands* STRATEGY Brainstorm ways that you can use your talents to break into the product / services space and diversify your income to support your blog

Blogger Campaign Agencies T H I R D P A R T Y B L O G A G E N C I E S B R I D G E T H E G A P B E T W E E N B L O G G E R S A N D B R A N D S M A K I N G I T E A S Y T O B U I L D Y O U R P O R T F O L I O W H I L E G E N E R A T I N G I N C O M E .

Campaign Agencies Pros Cons — Work with brands you may — Payment is often non- not otherwise have the negotiable opportunity to — Payment is more number/ — Brands are ready to work traffic based than branding with bloggers and based understand the value of — Not building a direct our influence relationship with the brand — Build your portfolio of — Some require contracts, brand partnerships so you have a no-compete clause, can move into or require you to run their independent brand opps display ads

Agencies & Platforms T A P I N F L U E N C E G L A M - - P O L L I N A T E M E D I A B L O G H E R - - S O C I A L F A B R I C {COLLECTIVE BIAS} C L E V E R G I R L S - - I Z E A {SOCIAL SPARK} S I T S G I R L S - - C O L L E C T I V E L Y W E A V E {POLLINATE} - - F E D E R A T E D M E D I A S V E R V E - - L I N Q I A B L U E P R I N T S O C I A L - - P O P S U G A R M A R K E R L Y - - M O M I T F O R W A R D M O M C E N T R A L - - S O C I A L C H O R U S - STRATEGY Choose 2-3 agencies to Join

Social Campaigns P R O D U C T O R P A Y M E N T M A D E I N E X C H A N G E F O R P R O M O T I O N V I A S O C I A L C H A N N E L S I Z E A I N F L U E N S T E R B L O G H E R B Z Z A G E N T C L E V E R G I R L S

Independent Brands S O M E O F T H E M O S T C O M M O N L Y A S K E D Q U E S T I O N S : H O W D O I S T A R T W O R K I N G W I T H B R A N D S ? H O W D O I S E T M Y P R I C E F O R S P O N S O R E D P O S T S ?

How do I start working with brands? T I P S A N D T R I C K S G O T O C O N F E R E N C E S & G E T F A C E T I M E ! P A Y A T T E N T I O N T O B R A N D S T H A T L I K E W O R K I N G W I T H B L O G G E R S & S E E K T H E M O U T B E A G O O D S T A L K E R A S K F R I E N D S F O R C O N T A C T S * {*BUT DON’T TAKE IT PERSONAL IF THEY DON’T SHARE THEM…BUT IT DOESN’T HURT TO ASK} H A V E A M E D I A K I T & C A S E S T U D Y R E A D Y {CASE STUDIES & FOLLOWING UP ARE THE BEST WAY TO GO FROM A ONE TIME GIG TO A LONG TERM RELATIONSHIP – CHECK IN WITH THE BRAND EVERY 2 MONTHS OR SO} R E S E A R C H L O C A L C O M P A N I E S U S E & P R O M O T E T H E I R P R O D U C T S I F I T I S A U T H E N T I C {IF YOU DON’T WANT TO DO A FULL POST ABOUT IT, SHARE ON SOCIAL MEDIA AND TAG THEM}

Email Tips & Tricks T A K E Y O U R T I M E T O F I N D T H E R I G H T P E R S O N {TITLES TO LOOK FOR: PR, SOCIAL MEDIA MANAGER, MARKETING} A D D R E S S T H E M B Y F I R S T N A M E W H E N P O S S I B L E {AND SPELL IT RIGHT!} S H O R T E M A I L S ! {BREAK IT UP INTO 2-3 SENTENCE PARAGRAPHS} P 1 – K I S S B U T T P 2 – E L E V A T O R P I T C H {BURLESQUE SHOW. NOT A STRIP SHOW. REVEAL JUST THE RIGHT AMOUNT.} P 3 - R E L E V A N T L I N K S F O R E X A M P L E S O F Y O U R W O R K {ESPECIALLY IF YOU HAVE POSTS THAT ALREADY USE THEIR PRODUCTS} E N D W I T H A Q U E S T I O N {WOULD YOU LIKE ME TO SEND OVER MY MEDIA KIT?, WHICH IDEA ARE YOU MORE INTERESTED IN?} F O L L O W U P {BE PERSISTENT BUT NOT ANNOYING}

When BRANDING Overides TRAFFIC I S I T A L L A B O U T T H E N U M B E R S ? N O T A L W A Y S . N I C H E B L O G G E R S O N P O I N T B R A N D I N G K N O W I N G Y O U R A U D I E N C E A U T H E N T I C E N G A G E M E N T B R A N D / P R O D U C T F I T W I T H Y O U R S I T E

How to Price Sponsored Posts A few different strategies Use CPM rates (cost per ‘mille’- which means cost per thousand) combined with Pageviews or Total reach Use agency payments as a baseline (but charge more) Test the water – you never know until you ask. Leave room for negotiation if you say the first number, and always negotiate if they say the first number. Factor in hourly rate and cost of materials Use previous sponsored posts as a baseline

Pricing Model 1 C P M & P A G E V I E W S ( I N 1 M O ) 1 0 0 , 0 0 0 P V $ 2 - $ 4 C P M R A T E ( 1 0 0 , 0 0 0 X 2 ) / 1 0 0 0 = $ 2 0 0 ( 1 0 0 , 0 0 0 X 4 ) / 1 0 0 0 = $ 4 0 0 P R I C E R A N G E F O R B L O G G E R W I T H 1 0 0 K = $ 2 0 0 - $ 4 0 0 * * T H I S I S Y O U R P R O F I T M A R G I N * C A L C U L A T E / E S T I M A T E H O U R L Y R A T E A N D C O S T O F M A T E R I A L S { A B L O G G E R W I T H 5 0 K - $ 1 0 0 - $ 2 0 0 }

Pricing Model 2 C P M & T O T A L R E A C H GOOD FOR PEOPLE WITH STRONGER SOCIAL MEDIA THAN PV U M V ( U N I Q U E M O V I S I T O R S ) + S O C I A L M E D I A F O L L O W E R S = T O T A L R E A C H EACH FOLLOWER ON EACH PLATFORM = 1 BLOGGER WITH 100K PV, 60K UMV, SOCIAL COMBINED TO 60K TOTAL REACH = 120K USE THIS NUMBER WITH CPM IN MODEL ONE INSTEAD OF PV (120,000 X 2) / 1000 = $240 (120,000 X 4) / 1000 = $480 PRICE RANGE $240 - $480 * *AGAIN THIS IS YOUR PROFIT MARGIN – CALCULATE HOURLY RATE & COST OF MATERIALS AS WELL

Pricing Model 3 T R A F F I C O N P A S T S P O N S O R E D P O S T S & C P M P U L L D A T A F R O M G A O F Y O U R T O P 5 - 1 0 S P O N S O R E D P O S T S F R O M T H E L A S T 6 M O N T H S

Pricing Model 3 cont. (Traffic rounded to nearest thousand & numbers changed for ease of modeling/privacy) After some research with this model I found that the CPM rate Of $25 is considered for a premium blogger , but also a common Rate among those willing to discuss it. 6mo Traffic x CPM rate (/1000) = Value of Post (63,000 x $25) / 1000 = $1575 (22,000 x $25) / 1000 = $ 550 (17,000 x $25) / 1000 = $ 425 (16,000 x $25) / 1000 = $ 400 (11,000 x $25) / 1000 = $ 275 AVG VALUE $645 +Cost of Materials + Hourly Rate *could also be done with your top 10 sponsored posts resulting in a lower average value

Ad Networks T R A F F I C B A S E D D I S P L A Y / B A N N E R A D S T H A T A R E G E N E R A T E D F O R Y O U R S I T E B Y A D N E T W O R K S T H A T P A Y A C P M T O Y O U R S I T E

Terminology — ‘Above the fold’ — CPM Cost per ‘mille’ (means per thousand pageviews) — CPC Cost per click

Ad Networks Networks Advanced — Google Adsense* (premium – — Layering your Ads to Google Ad Exchange) backfill — Sovrn (Formerly Lijit / Federated Media) — Goggle DFP — Glam (contract) — BlogHer (contract) — The Blogger Network — Rivit (80-100k min) — Burst Media — Media.net (yahoo and bing) — Adthrive (waiting list — Infolinks (in text link ads) 100K min) — SayMedia — PulsePoint

QUESTIONS IG: @MINDY_CREATIVEJUICE EMAIL: GETCREATIVEJUICE@GMAIL.COM FB / GETCREATIVEJUICE