Sojern Traveler Platform Audience Insights Data Monetization Data Driven Marketing 1
Access 350M+ Monthly Traveler Profiles Your traveler audience is tuned to achieve optimal performance for branding, bookings or a combination of both. Travel Intent Audience • Geo-Targeting • Gender • Dates of Travel • Home Market • Origination and • Household Income Destination (HHI) • Leisure or Business • Travel Frequency • Average Trip Length • Travel Preferences • Trending • Travel Purchase Destinations Patterns • Travel Planning • Travel History Stage • Favorite Destinations 2
Value Added Data Insights & Custom Analytics for Destinations Post Impression Future Forecasting Publisher Destination Causal Impact Travel Conversions and Website Comparison Infographics Lift Studies & ROAS study Analytics Studies Post impression Using our unique Travel search and Predictive model Identify CVB conversions travel search and booking behavior based on pre- website positioning search/book booking partner and economic campaign control in the travel tracking and data, we report impact as direct vs exposed planning process; comparison of all per market on result of media relationship of Forecast future digital publishers travel behavior spend geos visitation on a media plan 3
Benefits for our Valued Customers Access to New Inventory More Ways to Target Partner Peace of Mind YouTube TrueView Keyword Contextual Beta Access so you can inventory can only be Targeting (KCT) serves be one of the first to test accessed programmatically ads based on the content of new DoubleClick products. through a direct partnership the page of the site. with DoubleClick. Expert Resources so Affinity Targeting reaches your campaigns always stay audiences based on their on the cutting edge. Native Ads allows your specific interests, such as ad to look, act and feel like “luxury shoppers” or “family part of the content. Exclusively Powered vacationers.” Currently in alpha testing. by Sojern’s travel intent data across the full suite of DoubleClick’s ad product offerings. 4
Why Sojern Dedicated Tourism Strong Performance First and Only Travel Team & Stellar Customer Record for Destinations & company to become Service Attraction DoubleClick CMP Culture of Data Insights Proactive Optimization Excellence & Campaign Reporting 5
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