Integrated Mobility and Public Transportation CTA 2015 Annual Conference November 19, 2015 1
Rapidly Changing World of Mobility There are many options that fall in between private vehicles and pubic transportation These options are changing the way communities and regions think about mobility The trend presents an opportunity to rethink how we do business- shifting from concentrating on systems to focusing on customers, where communicating and providing real choices can truly improve mobility for customers and communities 2
From a Global Perspective, Public Transportation is Engaging in New Thinking UITP- The International Association of Public Transport has been engaged in discussions over the last several years S hare information from two efforts S mile Proj ect: Integrating Multi-Modal Mobility into a Future Public Transport Bouquet (their term not mine!) Helsinki City Planning Department: Rethinking Urban Mobility- Public Governance as a promotor 3
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‘Choose. Change. Combine.’ – embracing multimodality Since 2002, EUROPEAN MOBILITY WEEK is an annual campaign on sustainable urban mobility, supported by the European Commission. The aim of the campaign, which runs from 16-22 September every year, is to encourage European local authorities to introduce and promote sustainable transport measures and to invite people to try out alternatives to car use. The week culminates in the ‘Car-Free Day’ event, where participating towns and cities set aside one or several areas solely for pedestrians, cyclists and public transport for a whole day. In 2014, a total of 2013 cities from 44 countries officially registered for the campaign. 8,543 permanent measures were implemented as a result of the campaign in 2014 alone, mainly focusing on infrastructure for cycling and walking, enhancing public transport services, improving transport accessibility and raising awareness about sustainable travel behavior 6
City of Helsinki S haring economy + The development of technology = Mobility as a S ervice 7
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Implementing MAAS - A Recent Pilot UbiGo: 6 month operational field test in Gothenburg S weden 195 participants S ervice integrated public and private solutions into a new type of collective transport Results: 93% satisfied with travel, 97% wanted the pilot to continue Work though still evolving on best business models 9
CUTA Vision/ Mission “ To inspire and influence the evolution of integrated urban mobility” Change by the membership, causing them to rethink how public transportation and mobility can work in communities - new additions to the CUTA leadership/ Board of Directors 10
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Impact of These International Trends on APTA and Public Transportation APTA 2015-2019 S trategic Plan represents some of the new thinking Includes the notion of changing demographics and the introduction of evolving technologies Working through its Mobility Management Committee which has been charged with raising awareness and identifying opportunities to educate its membership in the changing view of mobility APTA Board of Directors were impressed by the presentation of Tony S eba on Transportation Megatrends Disrupting Public and Private Transportation Created Integrated Mobility Working Group with participation by related Committees 12
Work of the Integrated Mobility Working Group Listening sessions over the past year Associations with similar interests NACTO, NLC, AARP , NLC, TRB, ITS America, ITE Groups which are part of the mobility continuum Rideshare, Bikeshare S hared Use Mobility from Dr. S usan S haheen from Berkeley Developed framework of 12 principles which were approved by t he BOD at t he Annual Meet ing 13
Ongoing Nationally Based Research TRB Policy S tudy “ Innovative Urban Mobility S ervices: Issues and Opportunities” TCRP J-11 “ The Impact of New Technology Enabled Mobility S ervices on Public Transportation” Proj ects geared towards regulatory boundaries and identifying potential business framework for integrating multiple partners 14
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Current Proj ect Experience Dallas, TX DART S aint Pat rick’s Day Pilot wit h Uber Looking t o expand t he relat ionship st ep by st ep Dat a S haring Technology Plat form fare app now includes Lyft and Zipcar – soon will add Carma Fare payment plat form combining mult iple modes First mile/ last mile and Parat ransit 18
What can transit agencies do to start to move forward in this new mobility world? Be at the table! Understand risks and rewards of new technologies Focus on changing needs of our customers and markets 19
S ome Have Developed a Complex Course of Action and Planning Process - Our view is that the pieces are already there – they j ust need to be arranged to meet your goals 20
Important first steps Determine your end goals – what do you want to achieve? Evaluate the steps necessary to achieve goals How and who makes final decisions? What is within your control or the control of others? Where can you effectively influence the process? Who will be opposed to achieving your goals? Are you appropriately positioned to invest the external time/ energy to pursue new partners and have the right internal organization infrastructure to adapt and adj ust to this new world? 21
Why is this important for transit agencies? S tart by understanding the incentives and cultures that drive your decisions and the decisions of potential partners in the private sector Establish workable business framework for success By embracing new technologies, reducing friction in customer interactions and dealing with markets that are overregulated and underfunded, you might be able to lower costs and improve quality and service to customers 22
Thank you! S tay informed Any questions, please contact: Marlene Connor MBConnor@ mcatp.com 413-537-5362 23
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