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INNOVATION MATTERS What’s Your Next Big Idea? ������������������������
Overview Summary Objectives 1. What is Innovation & why 1. Find ~10 do I need SE’s help? managers/owners looking for help to grow their 2. What help is available? companies companies 3. What do I do next? 2. Raise awareness about what SE has done and All this info will be available on the could do for you website, and feel free to email katja.brittain@scotent.co.uk or 3. Get you thinking about steve.harrison@scotent.co.uk for growing your company further discussion or info through innovation… ������������������������
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Sorry, gratuitous pictures of the industry…but you know what it looks know what it looks like…. ������������������������
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Before we start….a quick quiz… ������������������������
What is the definition of Innovation? ������������������������
What is the definition of Innovation? A. Inventing a new product / gizmo / gadget … ������������������������
What is the definition of Innovation? A. Inventing a new product / gizmo / gadget … B. Making money from someone else’s idea? else’s idea? ������������������������
What is the definition of Innovation? A. Inventing a new product / gizmo / gadget … B. Making money from someone else’s idea? else’s idea? C. Coming up with a crazy idea & then hitting your head against a brick wall ….a lot. ������������������������
What is YOUR definition of Innovation? Lets have a show of hands…who thinks what…. A. Inventing a new product / gizmo / gadget … B. Making money from someone else’s idea? else’s idea? C. Coming up with a crazy idea & then hitting your head against a brick wall ….a lot. ������������������������
What is YOUR definition of Innovation? I’m Confused….it could be all 3…and more…. A. Inventing a new product / gizmo / gadget … B. Making money from someone else’s idea? else’s idea? C. Coming up with a crazy idea & then hitting your head against a brick wall ….a lot. ������������������������
Steve H’s definition: Realising value from an Idea Only once the idea has been Only once the idea has been executed and it has been productive ( £ &/or Happiness) can we call it an innovation…. ������������������������
Deeside Timberframe Ltd ������������������������
Deeside Timberframe Ltd ����������������� ����������� ����������� ������������������������
Recipe for Growing a Company ������������������������
Modified Ansoff ~ Growth Matrix Market New Relationship Existing New Market M E Relationship Existing Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix Market New Relationship ����������������� Existing New Market ��������������� ���������� ���������� M E Relationship Existing Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix Market New Relationship Existing New Market M E Relationship Sell More Existing Become more efficient Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix Market New Relationship Existing New Business Development Market to find new clients M E Relationship Existing Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix Market New Relationship Existing New Market M E Relationship Client focussed innovation… how can we deliver a better Existing product / service? Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix Market New Relationship Existing New Market focussed innovation… Market how can we develop a new product? product? M E Relationship Existing Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix What other market Market New Relationship needs our product? Existing New Market M E Relationship Existing Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix Market What could we do ? New Relationship Existing New Market M E Relationship Existing Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix What other market Market What could we do ? New Relationship needs our product? Existing New Market focussed innovation… Market Business Development how can we develop a new to find new clients product? product? M E Relationship Client focussed innovation… Sell More how can we deliver a better Existing product / service? Become more efficient Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix What other market Market What could we do ? New Relationship needs our product? Existing New ��������������� Market focussed innovation… Market Business Development how can we develop a new ����������������� ����������������� to find new clients product? product? M E ��� Relationship Client focussed innovation… Sell More how can we deliver a better Existing product / service? Become more efficient Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix What other market Market What could we do ? New Relationship needs our product? ����������� Existing New ������������������ Market focussed innovation… Market Business Development how can we develop a new ����������������� ����������������� to find new clients product? product? M E Relationship Client focussed innovation… Sell More how can we deliver a better Existing product / service? Become more efficient Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix Blue Sky Idea generation ~ Market Feasibility & Market What else could we do & New Relationship Assessment? for whom? Existing New Marketing, Sales & Market New Product Business process Development Development M E innovations innovations Relationship Process Innovations Existing Incremental or New to do things quicker Product Development or better Existing Offering’s New Offering’s ������������������������
Modified Ansoff ~ Growth Matrix Blue Sky Idea generation ~ Market Feasibility & Market What else could we do & New Relationship Assessment? for whom? ����������������� Existing New ����� ������!�"!� Marketing, Sales & Market New Product Business process ��������!� ��������!� Development Development M E innovations innovations �#������� �� Relationship Process Innovations Existing Incremental or New to do things quicker Product Development or better Existing Offering’s New Offering’s ������������������������
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