INNOVATION IN A CMMI 5 COMPANY – THE STORY Karsten Telling Nielsen Systematic SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 1
The story Custo tomer mer Driven en In Innovatio vation I-Day ay 3 I-Day ay 2 I-Day ay 1 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 2
page 3 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Creativity vs. Innovation Creative Innovate
Contingent world Aristo totle tle on c contingen gents: s: ? “ unav avoid idable able an and potentiall tially y unmanageable eable presen sence e of m multipl tiple e possib ibili ilities ies" ~ ~ ~ ~ SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ ~ ~ ~ page 4
Contingent world and CMMI ? 5 ~ ~ 4 ~ ~ ~ 3 ~ ~ 2 ~ ~ ~ SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ 1 page 5
The story User r Driven en In Innovatio vation I-Day ay 3 I-Day ay 2 I-Day ay 1 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 6
page 7 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ 3 2 1 I-Day 1
Ideation phase It did not work Very few discussions Missing culture for ideation SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 8
Facilitation Facilitation of groups Trained facilitators Have a good toolbox Business canvas Game storming SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 9
page 10 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ The business model canvas
The story User r Driven en In Innovatio vation I-Day ay 3 I-Day ay 2 I-Day ay 1 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 11
Approaches to innovation Organizational Innovation Process Michae chael Holm Innovation (CEO) Product Innovation SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ KN KN Knowledge dge Network(s) k(s) page 12
Approaches to innovation Organizational Innovation Process Michae chael Holm Innovation (CEO) Product Innovation SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ KN KN Knowledge dge Network(s) k(s) page 13
Facilitation Advanced facilitation course Open Explore Close Defined reference process Pre-allocation of facilitator to team Meeting before I-Day Explain agenda for SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ the day page 14
I-Day 2 5 challenges Ideation track VP I ? Owner ! Own Idea ! SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Gates Entrepreneur track page 15
I-Day 2 Executed for I-Day 2 VP I ? Owner ! Own Idea ! SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 16
I-Day 2 Lessons learned Involve management early They must know the plan and have influence on it Make clear what is in it for them VP I ? Owner ! Own Real sponsors must be present Idea ! Challenges must be very good SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Ensure a shared vision by all organizers page 17
The story Custo tomer mer Driven en In Innovatio vation I-Day ay 3 I-Day ay 2 I-Day ay 1 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 18
Software value chain Market leading product Product Line Product Sprint Working Sprint Owner backlog backlog software SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Problem solving Customer software page 19
Product Value chain What if the software does How do we not solve a create the problem ? backlog? Product Sprint Working Sprint backlog backlog software SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 20
Hierarchy of abstractions Abstr tract act Philosophy losophy, , valu lue e for other ers, s, Missio ion Re Reason on for product uctio ion Valu lues es Vision on Guidelin elines, es, direct ctio ion, n, Quali lities ties Style yle and inte tent nt Princi nciple le Produ duct ct princip ciples, les, abstr stract act Concep ept form and functi tion on SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Concret rete e Produ duct ct details, ails, materi erials, als, Produ duct ct product uctio ion n proces esse ses Concret rete page 21
Problem orientated innovation Abstr tract act Muligheder Philosip losiphy hy, , valu lue e for others ers, Missio ion Possibilities Reason Re on for product uctio ion Valu lues es Challenge Vision on Guidelin elines, es, direct ctio ion, n, Quali lities ties Style yle and inte tent nt Princi nciple le Produ duct ct princip ciples, les, abstr stract act Concep ept form and functi tion on SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Concret rete e Produ duct ct details, ails, materi erials, als, Produ duct ct product uctio ion n proces esse ses Concret rete page 22
Problem orientated innovation Abstr tract act Muligheder Philosip losiphy hy, , valu lue e for others ers, Missio ion Possibilities Reason Re on for product uctio ion Valu lues es Problems Vision on Guidelin elines, es, direct ctio ion, n, Quali lities ties Style yle and inte tent nt Princi nciple le Produ duct ct princip ciples, les, abstr stract act Concep ept form and functi tion on SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Concret rete e Produ duct ct details, ails, materi erials, als, Produ duct ct product uctio ion n proces esse ses Concret rete page 23
Test other Problem orientated innovation possibilities Abstr tract act Philosip Muligheder losiphy hy, , valu lue e for others ers, Missio ion Possibilities Reason Re on for product uctio ion Valu lues es Problems Vision on Guidelin elines, es, direct ctio ion, n, Quali lities ties Style yle and inte tent nt Refine Repeat idea process Princi nciple le Produ duct ct princip ciples, les, abstr stract act Concep ept form and functi tion on SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Concret rete e Produ duct ct details, ails, materi erials, als, Produ duct ct product uctio ion n proces esse ses Concret rete page 24
The story User r Driven en In Innovatio vation I-Day ay 3 I-Day ay 2 I-Day ay 1 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ page 25
Customer involvement Customer problem sponsor or SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ owner coach page 26
T akeaway’s ~ ~ ~ ~ Innovation is important ~ ~ ~ Innovation is difficult – it requires practice I-Day N Be sure to have the necessary commitment from management Michael chael Holm (CEO) Have trained facilitators SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Be sure to have the real sponsors participating page 27
page 28 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Comments & questions ! ? ! ?
page 29 SSE/XXXXX/YYY/ZZZZ $Revision: xx.xx $ Literature
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