Independent Voters Who are they, and what do they want? This - PowerPoint PPT Presentation

Independent Voters Who are they, and what do they want?

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ty: 1990 Re giste r e d Vote r s by Par 60% 52% 41% 40% 20% 7% 0% 1990 Democrat Republican NMP Source: Florida Division of Elections

The relative number of voters registered NMP has nearly quadrupled . 60% 52% 41% 40% 38% 35% 27% 20% 7% 0% 1990 June 2015 Democrat Republican NMP Source: Florida Division of Elections

Ne w Re giste r e d Vote r s by Par ty Sinc e 2012 60% 46% 40% 34% 30% 20% 0% Democrats Republicans NMP Source: Florida Division of Elections

Net Registration by Party 60% 56% 40% 23% 21% 20% 0% Democrats Republicans NMP - “Neither Major Party” Source: Florida Division of Elections

Registered Voters by Party: 1990 — Projected 60% Motor Voter Motor Voter Congress’ Congress’ Obama Obama Current 52% Begins Begins Approval Plummets Approval Plummets Campaign Campaign Registration 50% 41% 38% 40% 35% 30% 27% 20% 10% 7% 0% 1990 1994 1998 2002 2006 2010 2014 Democrat Republican NMP - “Neither Major Party” Source: Florida Division of Elections

Who are they?

Non- Voters Millenials 22% 33% Older Protesters Non-Voters 45% Older Protesters Millenials Source: Florida Voter File

ation: Party bre akdo wn by Age State wide Re gistr NMP’s are much YOUNGER than partisans. 50% 40% 33% 32% 30% 29% 28% 27% 25% 24% 23% 21% 21% 20% 19% 18% 10% 0% Democrat Republican NMP 18-34 35-49 50-64 65+ Source: Florida Voter File

ation: Party Bre akdo wn by Rac e State wide Re gistr NMP are whiter than Democrats, less white than Republicans… More ethnically diverse than either. 100% 85% 80% 63% 60% 52% 40% 28% 19% 20% 14% 11% 10% 8% 5% 4% 1% 0% Democrat Republican NMP White African-American Hispanic Other Source: Florida Voter File

Whe r e do the y te nd to live ? NMPs are the second largest party in four of seven of these counties. COUNTY DEM REP NMP Total Broward 51.2% 22.3% 26.5% 100% Duval 42.1% 36.6% 21.3% 100% Hillsborough 40.2% 32.1% 27.7% 100% Miami-Dade 42.9% 28.2% 28.9% 100% Orange 42.1% 28.7% 29.2% 100% Palm Beach 43.6% 28.0% 28.4% 100% Pinellas 36.2% 35.6% 28.2% 100% Source: Florida Division of Elections

What are their values?

NMP Relatio nships to Re public ans & De mo c rats o n So c ial and Po litic al issues Source: Clearview Research Statewide Polling

State wide Poll Re sults: “We ne e d le aders who wo n't c o mpro mise the ir value s” 60% 39% 40% 19% 20% 11% 0% Democrats Republicans NMP’s • De mo c rats - mo re like ly to want le ade rs who will wo rk ac ro ss the aisle • Re public ans - mo re like ly to be value s vo te rs • NMPs - right in the middle Source: Florida Division of Elections

What do they want?

F avor ability Ratings of Diffe r e nt L e ve ls of Gove r nme nt Congress 70% -25 60% 58% 50% 40% 30% 33% 20% 10% 0% Overall Favorable Unfavorable Source: Florida Statewide Polling Results

F avor ability Ratings of Diffe r e nt L e ve ls of Gove r nme nt Congress 70% 70% -25 -41 67% 60% 60% 58% 50% 50% 40% 40% 30% 33% 30% 26% 20% 20% 10% 10% 0% 0% Overall NMP’s Favorable Unfavorable Source: Florida Statewide Polling Results

F avor ability Ratings of Diffe r e nt L e ve ls of Gove r nme nt FL Legislature 70% +2 60% 50% 44% 40% 42% 30% 20% 10% 0% Overall Favorable Unfavorable Source: Florida Statewide Polling Results

F avor ability Ratings of Diffe r e nt L e ve ls of Gove r nme nt FL Legislature 70% 70% +2 -11 60% 60% 50% 50% 45% 44% 40% 40% 42% 34% 30% 30% 20% 20% 10% 10% 0% 0% Overall NMP’s Favorable Unfavorable Source: Florida Statewide Polling Results

F avor ability Ratings of Diffe r e nt L e ve ls of Gove r nme nt Local County Commission 70% +34 60% 58% 50% 40% 30% 24% 20% 10% 0% Overall Favorable Unfavorable Source: Florida Statewide Polling Results

F avor ability Ratings of Diffe r e nt L e ve ls of Gove r nme nt Local County Commission 70% 70% +34 +29 60% 60% 58% 50% 50% 53% 40% 40% 30% 30% 24% 24% 20% 20% 10% 10% 0% 0% Overall NMP’s Favorable Unfavorable Source: Florida Statewide Polling Results

e ss he Unite d State s Congr T

Inc umbe nt De fe at Rate 30% 20% 10% 4% 0% Congress Incumbent Defeat Rate Source: Politifact, Florida Division of Elections, FL Association of Counties, FL School Board

Inc umbe nt De fe at Rate 30% 20% 10% 6% 4% 0% Congress FL Legislature Incumbent Defeat Rate Source: Politifact, Florida Division of Elections, FL Association of Counties, FL School Board

Inc umbe nt De fe at Rate 30% 19% 20% 10% 6% 4% 0% Congress FL Legislature County Comm. Incumbent Defeat Rate Source: Politifact, Florida Division of Elections, FL Association of Counties, FL School Board

What do NMP’s want? So?

So? What do NMP’s want? 1. T he sc re aming to e nd.

So? What do NMP’s want? 1. T he sc re aming to e nd. 2. Go ve rnme nt to stay o ut o f no n-go ve rnme nt things.

So? What do NMP’s want? 1. T he sc re aming to e nd. 2. Go ve rnme nt to stay o ut o f no n-go ve rnme nt things. 3. Go ve rnme nt to wo rk.

So? What do NMP’s want? 1. T he sc re aming to e nd. 2. Go ve rnme nt to stay o ut o f no n-go ve rnme nt things. 3. Go ve rnme nt to wo rk. 4. T he ability to vo te fo r o r against yo u.

So? What do NMP’s want? 1. T he sc re aming to e nd. 2. Go ve rnme nt to stay o ut o f no n-go ve rnme nt things. 3. Go ve rnme nt to wo rk. 4. T he ability to vo te fo r o r against yo u. 5. YOU.

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