Survey of City of Davis Voters Conducted for the City of Davis - PowerPoint PPT Presentation

Survey of City of Davis Voters Conducted for the City of Davis Presented July 9, 2019

Methodology Mixed-mode survey of City of Davis voters  • Voters were contacted for phone interviews via landline and cell phone, and to complete a web version of the survey via email and text invitation Conducted May 23-31, 2019  500 completed interviews; overall margin of error ± 4.38 percentage points  Where applicable, results compared with:  Conducted by Methodology Dates Target Universe Sample Size Margin of Error Godbe Research Telephone Survey June 11-16, 2014 City of Davis Voters n=504 +4.3 percent Godbe Research Telephone Survey June 2-4, 2007 City of Davis Voters n=600 +4.0 percent Please note that due to rounding, some percentages may not add up to exactly 100%. 19-7250 City of Davis Sales Tax Measure | 2

Project Purpose Understand satisfaction with City of Davis services, features, and quality of  life Determine the likelihood of success of a measure to renew the City’s one  percent sales tax Explore the preferred methods of communication about Davis news and  events 19-7250 City of Davis Sales Tax Measure | 3

Key Findings Voters are overwhelmingly satisfied with the local quality of life in Davis, as well as  safety, the City’s image and reputation and many services provided by the City. Most voters trust the City’s leaders to solve difficult problems and have confidence  in the management of tax dollars. There is significant concern about housing affordability.  The vast majority of voters would support a measure to renew the City’s one  percent sales tax. Maintaining emergency response times and maintaining City roads, sidewalks and  bike paths are particularly high priorities. The Davis Enterprise stands out as a useful source of news and events about things  happening in Davis. Social media and the City’s website are also viewed as useful by many. 19-7250 City of Davis Sales Tax Measure | 4

Issue Environment

Right Direction/Wrong Track Over half of Davis voters are optimistic about the direction of the City. Right Direction 54% Wrong Track (Don't Know) 24% 22% Q3. Do you feel that things in the City of Davis are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track? 19-7250 City of Davis Sales Tax Measure | 6

City of Davis Most Important Problem Voters cite concerns about the lack of affordable housing, growth, homelessness and a variety of other local issues. Lack of affordable housing 31% Growth/development and land use/sustainability 10% Homelessness 7% Education/lack of funding/More pay for teachers 6% Budget/economy 6% Road quality/Condition/Repair 5% Traffic 5% Crime/public safety/Drugs 4% Cost of living 3% Government/Leadership/Transparency/Accessibility 3% Climate/Environment 2% Parking 2% Population growth/Immigration 2% Other 5% None 4% Don't know/Refused 5% Q4. What do you think is the most important issue facing the City of Davis today? 19-7250 City of Davis Sales Tax Measure | 7

Most Important Problem Over Time* Housing affordability remains a top concern, and homelessness has emerged as a prominent concern this year. 31% Lack of affordable housing 9% 21% 10% Growth/development and land use/sustainability 5% 34% 7% Homelessness 6% Education/lack of funding/More pay for teachers 4% 5% 2019 6% Budget/economy 9% 2% 2014 5% Road quality/Condition/Repair 1% 2007 0% 5% Traffic 1% 4% 4% Crime/public safety/Drugs 3% 1% 3% Cost of living 6% 2% 3% Government/Leadership/Transparency/Accessibility 3% 1% 2% Climate/Environment/Air Quality 1% 1% 2% Parking/Lack of parking 1% 2% 2% Population growth/Immigration 1% *Note: Change in methodology may impact changes in results over time 3% Q4. What do you think is the most important issue facing the City of Davis today? (Previous wording “What do you feel is the most important issue facing residents of Davis?”) 19-7250 City of Davis Sales Tax Measure | 8

Lack of Affordable Housing By Age Half of voters in their 30s mention housing affordability as the City’s most important issue. Overall 31% 18-29 (26%) 38% 30-39 (13%) 52% 40-49 (13%) 32% 50-64 (23%) 20% 65+ (25%) 23% Q4. What do you think is the most important issue facing the City of Davis today? 19-7250 City of Davis Sales Tax Measure | 9

City Satisfaction Ratings Voters are very satisfied with the quality of parks and recreation and the overall quality of life in Davis. The City also receives high ratings for image and reputation, safety, and acceptance of people of diverse backgrounds. Very Somewhat (No Opinion)/ Somewhat Very Total Total Net Satisfied Satisfied Don't Know Dissatisfied Dissatisfied Sat. Dissat. Sat. The quality of parks, recreation programs 57% 31% 6% 5% 1% 88% 6% +82 56% 37% 1% 5% 1% 93% 6% +88 The overall quality of life The overall image and reputation of the City 48% 37% 3% 9% 3% 85% 12% +73 The overall safety of the City 46% 41% 1% 9% 3% 86% 13% +74 Openness and acceptance of the community 45% 31% 5% 13% 5% 76% 18% +58 towards people of diverse backgrounds The job the City is doing to provide city services 24% 54% 4% 12% 6% 78% 18% +60 Q7-18. Would you say you are very satisfied, somewhat satisfied, somewhat dissatisfied or very dissatisfied with each of the following in Davis? 19-7250 City of Davis Sales Tax Measure | 10

City Satisfaction Ratings Housing affordability is an area of significant concern, with half indicating they are very dissatisfied. Very Somewhat (No Opinion)/ Somewhat Very Total Total Net Satisfied Satisfied Don't Know Dissatisfied Dissatisfied Sat. Dissat. Sat. Maintenance of streets, sidewalks, and pedestrian 25% 33% 22% 20% 58% 42% +16 and bike paths The City's efforts to communiate with residents 19% 43% 14% 17% 7% 62% 24% +38 14% 29% 34% 15% 8% 43% 23% +20 Responsiveness to citizen complaints Performance of the city council 10% 33% 36% 13% 8% 43% 21% +21 Downtown parking 11% 31% 2% 30% 26% 42% 55% -13 Management of city finances 6% 30% 37% 17% 10% 36% 27% +9 The affordability of housing 3% 15% 3% 29% 50% 18% 79% -61 Q7-18. Would you say you are very satisfied, somewhat satisfied, somewhat dissatisfied or very dissatisfied with each of the following in Davis? 19-7250 City of Davis Sales Tax Measure | 11

City Satisfaction Ratings Over Time* Satisfaction with the image and reputation of the City has remained fairly consistent over time. Overall satisfaction with providing services is similar to prior years, but intensity has decreased. Total Total Net Very Somewhat (No Opinion)/ Somewhat Very Sat. Dissat. Sat. Satisfied Satisfied Don't Know Dissatisfied Dissatisfied 2019 24% 54% 4% 12% 6% 78% 18% +60 The job the City of 2014 40% 45% 2% 7% 7% 84% 14% +70 Davis is doing to provide city services 2007 46% 48% 1% 3% 2% 94% 5% +89 2019 48% 37% 3% 9% 3% 85% 12% +73 The overall image and reputation of the city 2014 59% 30% 1% 7% 3% 89% 10% +79 2007 55% 35% 2% 5% 3% 90% 8% +82 Maintenance of streets, sidewalks, and 2019 25% 33% 22% 20% 58% 42% +16 pedestrian and bike paths ** 2014 39% 38% 15% 8% 77% 23% +54 Q7-18. Would you say you are very satisfied, somewhat satisfied, somewhat *Note: Change in methodology may impact changes in results over time dissatisfied or very dissatisfied with each of the following in Davis? **Not asked in 2007 19-7250 City of Davis Sales Tax Measure | 12

City Satisfaction Ratings Over Time* (cont.) Satisfaction ratings on openness and acceptance toward people of diverse backgrounds remain high. Total Total Net Very Somewhat (No Opinion)/ Somewhat Very Sat. Dissat. Sat. Satisfied Satisfied Don't Know Dissatisfied Dissatisfied 2019 19% 43% 14% 17% 7% 62% 24% +38 The City’s efforts to 2014 communicate with 29% 41% 8% 16% 5% 70% 22% +49 residents 2007 33% 50% 6% 9% 3% 83% 12% +71 Openness and acceptance of the 2019 45% 31% 5% 13% 5% 76% 18% +58 community toward people of diverse backgrounds* 2007 41% 33% 7% 14% 5% 74% 19% +55 Q7-18. Would you say you are very satisfied, somewhat satisfied, somewhat *Note: Change in methodology may impact changes in results over time dissatisfied or very dissatisfied with each of the following in Davis? *Not asked in 2014 19-7250 City of Davis Sales Tax Measure | 13

Perceived Need for Additional Funding Just over half of voters believe that the City of Davis has at least some need for additional funding. Great need 11% 53% Some need 42% Little need 15% (Don't know) 18% No real need 14% Q5. Would you say that the City of Davis has a great need for more money, some need for more money, only a little need for more money, or no real need for more money for city services? 19-7250 City of Davis Sales Tax Measure | 14