Increase Client Retention, Acquisition, and Firm Profitability by - PowerPoint PPT Presentation

Increase Client Retention, Acquisition, and Firm Profitability by Addressing the LTC Challenge Presented by Allen Hamm

S trategic Positioning Financial Advisory firms that not only survive but also thrive in the future will be those that focus core competencies on making themselves indispensable to ideal clients that they proactively choose

Financial Purpose of Your Company Increase Profits Turn clients into loyal Obj ective of simply “ fans” satisfying existing clients Word of Mouth Marketing Profits stagnant or decrease Acquisition of New Clients Profitability Increases

Word of Mouth Marketing What your clients say about you is more powerful than all of your advertising and self promotion combined

Your LTC Department S ome of the services from an “ LTC Dept.” include: � Education about planning for long-term care � Uniform and obj ective assessment of LTC Planning needs � The development of a written plan for long-term care � Benefit design if LTC Insurance is chosen option � Performing LTC Insurance Policy Audits � Assistance with LTC insurance claims � Assistance with locating quality providers of care

Obj ective, Uniform LTC Planning Process An Obj ective, Uniform LTC Planning Process includes: � Dispelling myths about long-term care � Explaining their 4 options � Analyzing the appropriate options and implications to client � Development of the written LTC Plan � Distribution of LTC Plan to family members � Review of the LTC Plan annually

Important S tep for Your Firm Documentation of Deliberately Chosen Option

Benefits to Your Firm S olving Clients’ LTC Problems: � Enhances client loyalty � Retains existing clients � Helps acquire new clients � Helps avoid lawsuits from clients � Helps avoid lawsuits from clients’ heirs

Your Next S tep How do you see your firm handling the details of an LTC Dept.? 2 Options: • In-House • Outsource

Offer to FA Audience S pecial 20% Discount on book for all participants Offers CE credit to CFPs and CPAs To order the book send an email with your name, company name, address and phone number to: annamarie@ superiorltc.com

Consultation Appointment 30 Minute Consultation Appointment to the first 50 advisors who contact us by email We’ll assist you with assessing your situation and make recommendations on how you might proceed To set up an appointment, please send an email with your name, company name, and phone number to: annamarie@superiorltc.com