10/13/17 • RENEWAL • of Associations • report a decrease or • no growth in • membership size. •Source: GrowthZone •2017 Association Survey Results • Top 5 Reasons • Members Don’t Renew: • Did you know • it costs 7x more to get a new member • than to keep a current one? • Source: GrowthZone.com • Here are three key steps to • overcoming renewal roadblocks: • Incent Them to • Renew Quickly • Discounts on early, multi- • Step 1: • Set a goal year, or auto-renewal • with a deadline • Whether it’s a percentage, a • A voucher for a future monetary amount, or something event else, a specific goal with a deadline will help you stick to your plan and • A gift (but keep in mind it track your progress. can get expensive) 1
10/13/17 • Determine why • Step 3: • Simplify the renewal process • Step 2: • members don’t renew • Put yourself in your members’ shoes, and view your renewal process from •Take time to research why your their perspective. Can it be simplified? members don’t renew and, just as importantly, why they DO renew. Hopefully, you can gain some insight from your last membership survey. •If you’re not sure, just ask them. • Provide Easy • Payment Options • RENEWAL • The easier it is to pay, the more likely they are to renew. Offer as many payment types as you have available. • Online payment • Installments • Auto-renewal • Option to pay by phone • Business reply envelope Member Engagement Diagram SIGs Comm BOD GR Conf Paul J. Hanscom, CAE Certif 2
10/13/17 Key Takeaways Further questions? • Engagement starts with the board Paul J. Hanscom, CAE • There’s no single engagement path paulh@ewald.com • Success depends on you (651) 290-6274 Extreme Makeover: Awards Program Edition 3
10/13/17 • Submissions were • Engagement was 3 Tweaks ü Make it resonate ü Make it easy ü Make it last 4
10/13/17 Results • 318% increase in submissions (!!!) • Volunteers thanked us for making it easier 5
10/13/17 Results Innovation = Small Tweaks • Program has buzz / ü Make it resonate play all year round ü Make it easy • Less a “program” and more a platform ü Make it last for member engagement What would you do today if you knew you could not fail? 6
10/13/17 What is the secret to Rebecca J. Swain-Eng, MS, CAE achievement CEO/Swain Eng and Associates ? Secret to outstanding achievement… • It’s not just talent. • It’s not just luck. • I am going to propose something that may be controversial…I contend that passion and perseverance are more valuable than talent in being successful. • It takes a special combination of tenacity or grit (passion and perseverance) to create or become something amazing! Grit…what is that? West Point cadets who scored higher on the grit scale were more likely to stick it out through an GRIT=PASSION + PERSEVERANCE intensive training program • 7
10/13/17 My story…my tribe Why any • Grit is not just about perseverance. Grit encapsulates two other and my career effort you dimensions: passion and purpose. make • Those who have passion (internal motivation) for the activity can ultimately persist longer than those who just have willpower. counts twice Those who have purpose (external • toward your motivation) can persist even longer than those who have passion. goal Grow your grit by: 01 02 Talent x effort = skill Skill x effort = achievement Cultivate Cultivate your interests. Habit Develop a habit of daily challenge-exceeding-skill practice Purpose Connect your work to purpose beyond yourself. From talent to success Hope Learn to hope when all seems lost. Rebecca Swain-Eng, MS, CAE CEO/Swain Eng and Associates Email: rswaineng@swainengassociates.com Phone: (952) 686-1510 www.swainengassociates.com Contact Me: 8
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