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In cooperation with A project by Alina Niemann, Beln Muoz and Ilayda Sarlak. Research Question How to build a sustainable relationship with one time article readers of online newspapers (18 - 35 years old) coming from social media

  1. In cooperation with A project by Alina Niemann, Belén Muñoz and Ilayda Sarlak.

  2. Research Question How to build a sustainable relationship with one time article readers of online newspapers (18 - 35 years old) coming from social media platforms? - In what ways can the user experience of news articles on mobile devices be improved in order to enhance the readers’ engagement?

  3. Review of Each Sprint... Sprint 5 Design Adjustments Sprint 4 Usability Tests Sprint 3 Prototyping Sprint 2 Survey Sprint 1 Literary & Field Research

  4. Main Focus: Direct Personalized set of ➔ options for news Communication updates Personalized Community ➔ information and statistics. Engagement Interaction messages Getting to know ➔ based on readers the readers activities + customizing features

  5. From Focus to Features

  6. From Focus to Features: Personalized News Updates Yes: 84%

  7. From Focus to Features: 83% ‘Accept cookies’ Interaction 46% ‘Log in with social Messages media or e-mail’ OK: 68% 46% ‘Answer a question’

  8. From Focus to Features: 75% Year in News would sign in with a social Yes: 95% media account

  9. The Journey of the Millennial Reader

  10. Thank you for your attention! In cooperation with A project by Alina Niemann, Belén Muñoz and Ilayda Sarlak.

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