Lifestyles & Experiences
Travelling... it leaves you speechless, then turns you into a storyteller... 1
Our Vision Our experience in managing and marketing properties has given us invaluable insights into what independent travellers are looking for. Our guests are not just seeking luxury accommodation on their holiday, they want to live like a local on occasions and create emotional connections with the places and people. Join Unique Retreats 2
We are offering memories & experiences As social awareness is growing, it’s now important for travellers to feel more involved and engaged with the who, where & why of their destination. "Travellers are looking for rare, unique, intimate and authentic experiences." 3
Join Unique Retreats "Unique Retreats is more than a collection of fine properties, it is an anthology of stories & experiences. Our goal is to connect travellers to their accommodation and experiences that are compatible and in sync with their ethos, appetite for travel and vision to create enduring memories.." 4
"Our guests’ pursuit for the perfect vacation villa, combining location with purpose design, history, build, views and light to enrich their holiday, is our raison d'être . Whilst matching clients and villas, we promise to primarily value and safeguard your brand independence. We therefore invite you to work with us to elevate the profile of your property to its full potential, telling its story and connecting independent travellers to the spirit of your place. We look forward to welcoming you as a host." Richard Vaughton & Marc Ribail 5
We are passionate about the features that stand We combine our acquired market out amongst ten million holiday homes and knowledge, sales skills and our believe our concept and portfolio is international presence, with the one-of-a-kind. quality and excellent service provided to guests. This makes our expertise unequalled in this marketplace and brand management business. Together with the owners, we achieve great success in raising the visibility of the individual branding and distribution of their properties. Who we are We accomplish this through our web presence and expansive network of booking partners and direct marketing. 6
Benefits of working with Unique Retreats We're all working together; that's the secret! 7
Some of the benefits of partnering with us Flexible sign-up options to maintain each individual property’s marketing strategy and brand independence Develop and strengthen individual villa brands for global recognition Brand association with Unique Retreats to maximize market awareness Our story-telling-focused PR campaign creates momentum and enhances visibility One-of-a-kind guest membership platform in the industry 8
...and with more benefits when using our full-service marketing approach... As part of a marketed portfolio, each property brand is developed for greater individual success. Benefit from an established and privileged relationship with a network of booking partners. Dedicated team managing and updating all listing sites and platforms. Implementation of extensive state-of-the-art systems including in direct/direct distribution tools and support. Full transparency in our processes and reporting. 9
Sign Up Option #1 Commission Model We manage all communication with the guests for a commission on confirmed bookings. We recommend implementing our payment and cancellation policy. 10
Sign Up Option #2 Subscription Model plus Modest Commission A fixed subscription fee per year, per property. Brand name and/or logo, contact name, email and phone details are clearly visible on the listing page enabling all inquiries to be directed to you. Due to our direct marketing and membership/concierge platforms, we apply a modest commission on all reservations confirmed by our concierge team. 11
We prioritise the property in our PR campaigns and participate to Sign Up Option #3 the development of the property website. Full Sales & Marketing Service Additionally, if required, we can Owners remain in charge of the provide booking and payment on-site property, reservations and management on behalf of the guest management. Optional properties. support to maintain Unique Retreats high standards is Finally, we provide free usage of available. our Property Management System (PMS); our Word Press Unique Retreats has sole rights to plugin for property data and sales and marketing channel manager for selected representation of the property to OTAs are proposed at our entire network of booking preferential rates. partners. 12
Unique Retreats provides a platform and solutions to enable independent property Our Full Service Approach owners and small managers to compete in a global market. Our approach is to be a one-stop sales and marketing service, using a wealth of experience, extensive knowledge of the industry, high-level industry connections and state-of-the-art systems. We understand and appreciate the individual nature of each business and go above and beyond to ensure sustainability and management of each micro-brand. While we have preferred relationships with key booking partners, we use our data base of loyal clients and a solid global PR network to ensure that our marketed portfolio allows marketing independence amongst international players and their own competitors. 13
Branding & Marketing Collateral Property Branding Marketing Collateral Social Media Full branding project with A professionally written fact Setup or optimised update name, logo, slogan, colours. sheet in key languages of Social media platforms Design and development of (English, Chinese, Russian). securing consistency for the property website with Full photo shoot, with styling, each villa branding. initial search engine by our professional Google +, Google places, optimisation. photographer. Instagram, YouTube, Ongoing Search Engine. Addition of drone and land Facebook. Optimization (SEO) as an video depending on the add-on separate component. property. Detailed floor plan (based on blueprint whenever possible). We highly recommend the use of 360° panoramic tours. 14
Distribution & Channel Management Management Systems & Channel Online Distribution Manager All serviced properties receive a free Where applicable, and suitable to a account in our PMS and channel property, distribution and management manager which generates accurate of all major OTAs using our channel reporting and reservation management; manager. in addition, clients may use the system Where applicable, contracting with an to manage their own accounting and expansive network of booking partners. payments. Listing on Unique Retreats and other Our PMS supports the distribution and affiliated and niche websites. reporting of rates and availability with We maintain and strictly control price selected booking partners and OTAs. parity between the booking agents, Real-time live calendar is used by affiliated websites and the property booking partners to increase reservation website Online. efficiency Emphasise on Book direct policy via the A full collection of Wordpress plugin to property website or Unique Retreats enable personal access and design of with benefits or exclusive special offers the property website, while ensuring to increase marketing independence. accurate and real-time data management. 15
Distribution & Channel Management Communication Sales Development Regular trade release for each property Regular price and promotions to the network of booking partners. competitive survey. Generic trade release on Portfolio Analysis of major changes and trends in updates (rates, images, new property the industry. and more). Regular market research to source new, Quality Assessment (QA) and follow up potential booking partners and niche with signed-up booking partners to market opportunities. ensure each property is adequately Development of market awareness via represented. Unique Retreats’ branding association. Setup and update on rental listing sites Update of villa websites (in house or Monthly reporting to clients. with external web master). 16
Our Communication with You Support & Report On a monthly basis you will receive our newsletters and quarterly marketing updates to keep you informed of our Our Support brand initiatives and news. Support falls into two categories 1. Technical help with PMS system and Training We understand the art of delivering quality questions on extended integrations service, and while we like to provide this service for your distribution, we can also 2. All our clients benefit from a shared guide you in how to personalise this knowledge acquired via a wide service to your guests. marketing and business reach. 17
Marc Ribail | Founder contact@uniqueretreats.com www.uniqueretreats.com | Call: +34 68 68 75 021
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