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IF THEY LIKE YOU, THEY WILL COME: FACEBOOK ADS FOR YOUR LIBRARY - PowerPoint PPT Presentation

Jul 14, 2023 •538 likes •930 views

IF THEY LIKE YOU, THEY WILL COME: FACEBOOK ADS FOR YOUR LIBRARY Allison Moonitz, Assistant Director Kurt Hadeler, Director Mahwah Public Library WHO ARE WE? WHATS SO SPECIAL ABOUT SOCIAL NETWORKING ANYWAY? WHERE DO WE FIT IN? HAVE A

  1. IF THEY LIKE YOU, THEY WILL COME: FACEBOOK ADS FOR YOUR LIBRARY Allison Moonitz, Assistant Director Kurt Hadeler, Director Mahwah Public Library

  2. WHO ARE WE?

  3. WHAT’S SO SPECIAL ABOUT SOCIAL NETWORKING ANYWAY?

  4. WHERE DO WE FIT IN?

  5. HAVE A PLAN. THEN ADAPT.

  6. OUR GUIDELINES • Present the Library as a warm/open/friendly destination • Post about what our patrons are likely to be interested in • Information must be timely, relevant and accurate • Respect our patrons’ privacy • Staff are empowered – they have both responsibility and authority

  7. STAFF BUY-IN

  8. NOW SHOW ME THE MONEY

  9. JUMPING IN

  10. AD CAMPAIGN OR BOOSTED POST? BOOSTED POST • Boost any post you create • Fast/easy • FB decides who sees boosted post • Minimal settings • Fewer options to target ideal audience

  11. AD CAMPAIGN OR BOOSTED POST? FORMAL AD • Ads developed independently from posts • Multiple ads can be one ad set • Ad sets = granular budget, audience, etc • More effective???

  12. THE NEW CAMPAIGN STRUCTURE

  13. CAMPAIGN: DEFINE YOUR OBJECTIVE

  14. CAMPAIGN: DEFINE YOUR OBJECTIVE

  15. TARGETING YOUR IDEAL AUDIENCE

  16. BIDDING MODELS Cost Per Click Click Through Rate Cost Per Mille

  17. IT’S DEMO TIME!

  18. BOOST A POST STEP 1 – PICK A POST

  19. BOOST A POST STEP 2 – PICK YOUR VARIABLES

  20. WELCOME DASHBOARD

  21. START CREATING AN AD

  22. CHOOSE YOUR OBJECTIVE

  23. CREATE YOUR AD – TOP PORTION

  24. CREATE YOUR AD – TEXT AND LINKS PORTION

  25. CREATE YOUR AD – AUDIENCE PORTION

  26. CREATE YOUR AD - FINISHING UP

  27. REPORTING

  28. STATISTICS

  29. FINDINGS

  30. FINDINGS

  31. EXPERIENCES

  32. BUT DOES IT WORK?

  33. BUT DOES IT WORK?

  34. OBSERVATIONS

  35. TIMING & BUDGET

  36. CONTENT

  37. EXPERIMENT

  38. Q&A CONTACT US Allison Moonitz, Assistant Director 201-529-7323 x225 amoonitz@mahwahlibrary.org Kurt Hadeler, Director 201-529-7323 x221 khadeler@mahwahlibrary.org

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