HOW TO MAKE YOUR DATA WORK FOR YOUR PRICING STRATEGY MARK TRUMAN - PowerPoint PPT Presentation

HOW TO MAKE YOUR DATA WORK FOR YOUR PRICING STRATEGY MARK TRUMAN CHIEF REVENUE OFFICER EDGEPETROL INC

PRICE DOMINATES WHERE CONSUMERS CHOOSE TO 59% PURCHASE FUEL NACS (2019) DOWN FROM 71% IN 2015

VOLUME MARGIN PROFIT

VOLUME MARGIN LESS PROFIT

ART

ART SCIENCE

ART SCIENCE PROFIT

DECIDING IMPLEMENTING STRATEGY STRATEGY SCIENCE

DECIDING OBJECTIVES STRATEGY CAPABILITIES

DECIDING OBJECTIVES YOU STRATEGY DATA CAPABILITIES

BRAND REGULATION LOCATION CAPABILITIES COMPETITION FACILITIES SHOP OFFER GRADES

BRAND SENSITIVITY REGULATION LOCATION CAPABILITIES COMPETITION FACILITIES SHOP OFFER GRADES

MOST COMMON STANDING TALL UNDERCUTTING PRICE MATCHING

LESS COMMON MOST COMMON SPREAD OPTIMIZATION STANDING TALL OFF PEAK PRICING UNDERCUTTING WEEKEND PRICING PRICE MATCHING CONSISTENT PRICING

UNCOMMON LESS COMMON MOST COMMON SPREAD OPTIMIZATION PROFIT OPTIMISATION STANDING TALL OFF PEAK PRICING DYNAMIC PRICING UNDERCUTTING WEEKEND PRICING AUTOMATED PRICING PRICE MATCHING CONSISTENT PRICING

Rarity PROFIT OPTIMISATION DYNAMIC PRICING AUTOMATED PRICING SPREAD OPTIMIZATION OFF PEAK PRICING WEEKEND PRICING CONSISTENT PRICING STANDING TALL UNDERCUTTING PRICE MATCHING Profit Increase

Rarity Data required PROFIT OPTIMISATION DYNAMIC PRICING AUTOMATED PRICING SPREAD OPTIMIZATION OFF PEAK PRICING WEEKEND PRICING CONSISTENT PRICING STANDING TALL UNDERCUTTING PRICE MATCHING Profit Increase

IMPLEMENTING STRATEGY SCIENCE

IMPLEMENTING STRATEGY DATA INSIGHT

REPLACEMENT COST LAST DELIVERY COST FIFO COST BLENDED COST

“ALL MY FUEL COST REPLACEMENT COST TODAY’S PRICE”

“ALL MY FUEL COST THE PRICE OF THE LAST DELIVERY COST LAST DELIVERY”

“THE FUEL THAT I FIFO (FIRST IN FIRST RECEIVED FIRST IS THE FUEL I SELL OUT) COST FIRST”

“THE COST OF ALL MY DELIVERIES BLENDED COST BLENDED RIGHT NOW IS $X”

1000g BLENDED COST $1.50cpg

1000g 1000g BLENDED COST $1.50cpg $2.00cpg

2000g BLENDED COST $1.75cpg

2000g BLENDED COST $1.75cpg 500g

1500g BLENDED COST $1.875cpg

BLENDED COST VS REPLACEMENT COST Dec 30 Jan 6 Jan 13 Jan 20 Jan 27 Feb 3 Feb 10 Feb 17 Feb 24 Mar 2 Mar 9 Mar 16 Mar 23 Mar 30

BLENDED COST VS REPLACEMENT COST Dec 30 Jan 6 Jan 13 Jan 20 Jan 27 Feb 3 Feb 10 Feb 17 Feb 24 Mar 2 Mar 9 Mar 16 Mar 23 Mar 30

YOU ARE ALREADY KEY TAKEAWAYS USING DATA

IF YOU DON’T TAKE ADVANTAGE, YOUR KEY TAKEAWAYS COMPETITORS WILL

OPTIMIZE RATHER KEY TAKEAWAYS THAN AUTOMATE

THANK YOU