HOW TO CREATE LANDING PAGES THAT CONVERT FOR ORGANIC & PAID - PowerPoint PPT Presentation

HOW TO CREATE LANDING PAGES THAT CONVERT FOR ORGANIC & PAID ADS

LANDING PAGES THAT CONVERT ▰ Organic vs. Paid ▰ The Offer ▰ The Page Layout ▰ The Form ▰ The Follow Up 2

THE OFFER Provide value to your audience in exchange for their information. 3

THE OFFER PAID: ORGANIC: What is your goal with this ▰ Why would someone ▰ ad? organically request this What does the ad promise ▰ offer? to provide? Does the offer build trust? ▰ Does your offer deliver on ▰ What follow up do you have ▰ that promise? in place? 4

THE OFFER Things that work well: Quizzes (especially for doctors) ▰ Promotions/Discounts ▰ Free! ▰ Listicles ▰ Coloring Books ▰ Gender Specific ▰ 5

THE OFFER What to Highlight Paid: Organic: Consistent branding from Addressing pain points ▰ ▰ ad to offer Overcoming pain points ▰ Addressing pain points ▰ Benefits of offer ▰ Overcoming pain points ▰ What happens next? ▰ Benefits of offer ▰ What happens next? ▰ 6

THE ORGANIC ORIENTED OFFER 7

THE PAID ORIENTED OFFER 8

THE LAYOUT Keep landing pages clear, clean, and conversion focused. 9

THE LAYOUT MUST HAVE: Clear Headline ▰ Minimal Navigation ▰ Relevant Images ▰ Trust Factors ▰ One Clear CTA ▰ 10

THE LAYOUT Organic: Paid: Supporting Content ▰ Supporting Content ▰ Social Proof/Testimonials ▰ Social Proof/Testimonials ▰ Related Content ▰ Clear Call to Action ▰ Clear Call to Action ▰ 11

THE LAYOUT What is wrong with this landing page? 12

THE LAYOUT What to expect Pain Points and Benefits Clear Headline Supporting Content Minimal Navigation Trust Factors Clear Call to Action 13

THE FORM Are you asking too much or too little? Utilizing conditional formatting 14

THE FORM What do you NEED? Require the bare minimum Name ▹ Email Address ▹ 15

THE FOLLOW UP Staying top of mind with relevant information. 16

THE FOLLOW UP Thank You Page Thank You Email What’s Next? Give them the offer Thank them and give Drip campaigns, follow and tell them what to them a second chance to up call, direct mail. expect next. communicate with you. 17

CONSISTENT EFFORT Test your offers! ▰ Follow up with specific, relevant information ▰ Connect with your audience in different ways ▰ Keep trying ▰ Ask us for advice ▰ 18

THANKS! Questions? Comments? Thoughts? 19