THE MOMENT(S) OF TRUTH: M A K I N G S E R V I C E D E S I G N R E A L Hello, and welcome!
Today, 1 we’ll cover… UNDERSTANDING MVP 2 GETTING THE SERVICE LIVE 3 MAKING SERVICE DESIGN A TEAM SPORT
I. What really is “MVP”? How do we deliver it?
MVP is the MEANINGFUL core features done well PLEASURABLE CONVENIENT 1 USABLE RELIABLE FUNCTIONAL MVP: 1 CORE FEATURES DONE WELL
Not lots of MEANINGFUL features done poorly PLEASURABLE CONVENIENT USABLE RELIABLE 2 FUNCTIONAL WHAT OFTEN HAPPENS: 2 LOTS OF FEATURES DONE POORLY
MVP is the MEANINGFUL core features done well, not PLEASURABLE lots of features CONVENIENT done poorly 1 USABLE RELIABLE 2 FUNCTIONAL MVP: 1 CORE FEATURES DONE WELL WHAT OFTEN HAPPENS: 2 LOTS OF FEATURES DONE POORLY
MVP is only VALUE TARGET FUTURE the start of STATE the journey ONGOING CONTINUOUS IMPROVEMENT(S) MINIMUM VIABLE PRODUCT TIME
Getting to MVP Understand and Think creatively and Prioritise the core test with users look at other features organisations It enables you to design the To give you a different So you can deliver value right thing and de-risk perspective and enable you quickly, but maintain quality delivery to be innovative and push and build a platform for boundaries ongoing transformation
II. Why is it important to get a service live, as soon as possible? How do we do this?
How do we Prototype your ideas A N D T E S T R E G U L A R L Y W I T H U S E R S reduce risk? Co-design where possible I T H E L P S I D E N T I F Y C H A L L E N G E S E A R L Y Don’t be afraid to “discover” B U T I T N E E D S T O B E T I M E - B O X E D Deliver regularly S O Y O U C A N K E E P L E A R N I N G F R O M R E A L U S E R S , I N R E A L S I T U A T I O N S
Importance of continuous improvement A dedicated “CI” Ongoing user Strong governance function research coupled with analytics
III. How do we make service design a multidisciplinary team sport, and why is this important?
A team-led approach enables us to… Engage users and Design the right Successfully land stakeholders thing the change
Everyone plays an important role in the design process
SERVICE DESIGN IS A TEAM SPORT We’re all trying to achieve the same outcome, even though we bring different perspectives
Team work, makes the 1 MVP (NOT S*** VP) dream work 2 CONTINUOUS IMPROVEMENT 3 ONGOING TRANSFORMATION
Thank you Carol Yung Samier Abousaada Experience Design Manager Senior Manager Email: cyung@deloitte.co.uk Email: sabousaada@deloitte.co.uk Twitter: @caroyung Twitter: @samierabousaada Instagram: @carolyung Instagram: @samierabousaada
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