HAYMARKET PRESENTATION Historical image Context for the Project - PDF document

08/03/17 HAYMARKET PRESENTATION Historical image • Context for the Project (City Mayor) • Why the city council is investing (Mike Dalzell) • Opportunities and potential (Consortium) • The potential of e sports (ESL) • How the building will be used (Consortium) Context Street 3 Context Haymarket Context Street 1

08/03/17 Haymarket Basics Haymarket Opportunity • Building stripped and emptied in 2007 • Bring the building back to life • Remove a financial liability from the council • Unused since and is costing the city council • Capital investment results in revenue benefit £200k pr yr for no benefit • Safeguarding the condition of the building • We are tied into a long lease until 2074 so have long term and mounting liabilities • Generate a new and complementary cultural & • As time passes the building deteriorates leisure offer for the city • Future proofing - make building more marketable • Over the years several attempts have been even if this project were not to succeed made to attract occupiers without success Haymarket Proposition Partners • Investment from council in the building fabric • Loan support for cash flow during establishment • Support to purchase high spec equipment – benefiting from consortium contacts • Facility sub leased to Haymarket consortium, an independent business – not the council • Consortium pick up service charge from yr 3 • Consortium paying rent from yr 4 Aims • Bring back into use • Create a credible commercial entity with a robust, prudent and sustainable business • Minimising LCC financial burden Haymarket Consortium Ltd • Create a vibrant addition to the City’s Leicester Haymarket Theatre Cultural and Tourism offer 2

08/03/17 “…a combined total of more than 100 years of experience in the entertainment, technical production, hospitality and training sectors.” Board of Directors 850 + Seater main house 120 + Seater Studio Theatre Chris Knight Ellie Phillips Jed Spittle John Jenkins Natalie Cheary Technical/Training Training/Artistic Finance/Artistic Premise/Licensee PR/Marketing 3 x Large Rehearsal Studios Largest stage in England Additional Foyer Stage Multiple Classrooms/Offices Optical cabling throughout the building Market Research Market Research 4 x Music Industry workshops - A large amount of additional desktop and face-to- National/Local Promotors, face research has highlighted a key, currently Local Record labels/Artists, Music underserved, target cliental. producers guild, Music education providers, Video Makers “The lack of an affordable, As a by-product of undertaking this research we accessible, quality Medium-sized now have a number of clients pushing to book Music venue in the city is one of the space with us. two key factors stunting the growth of the local music scene” This target cliental includes but is not limited to : Marketing Differentiators  Events that need immediate availability due to the dynamic nature of their business (e.g. esports, product launches etc.)  Performance Arts/Dance Schools/Colleges/Universities that need bigger than average rehearsal/performance space Flexibility Diverse Appeal  Touring companies that need availability of spaces for short-run productions  Corporate events/launches/conferences that would benefit from an additional level of digital capability Technically Economic  Themed events requiring a variety of different, yet equally equipped, spaces Capable & Viability  Fashion shows and modelling agency shows  TV and Film companies  Large scale professional music artists needing industry equipped Equipped rehearsal space 3

08/03/17 Main House usage Event Type Theatre/Dance Corporate Events Music Nights Rehearsal/Film Hire 4