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model ? Gordon Glenister www.gordonglenister.com What we will be - PowerPoint PPT Presentation

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Do YOU have a successful membership or subscription model ? Gordon Glenister www.gordonglenister.com What we will be sharing today Why membership? Some great examples of membership Some great tips to create your own membership model

  1. Do YOU have a successful membership or subscription model ? Gordon Glenister www.gordonglenister.com

  2. What we will be sharing today Why membership? Some great examples of membership Some great tips to create your own membership model www.gordonglenister.com

  3. www.gordonglenister.com

  4. What is a membership? A membership is a subscription-based product that lets you charge your audience a monthly or annual fee in exchange for access to your membership site or community. www.gordonglenister.com

  5. 150 million members! www.gordonglenister.com www.gordonglenister.com

  6. 150 million members! www.gordonglenister.com www.gordonglenister.com

  7. www.gordonglenister.com www.gordonglenister.com

  8. www.gordonglenister.com www.gordonglenister.com

  9. So how could you create a membership or subscription income? www.gordonglenister.com www.gordonglenister.com

  10. Consideration for membership? • Access to a targeted community • A range of bespoke benefits • Access to an education course • Providing a money can’t buy offering • Access to relevant and exclusive content • Access to a facility eg. gym, club www.gordonglenister.com www.gordonglenister.com

  11. www.gordonglenister.com

  12. www.gordonglenister.com

  13. Membership model – Networking/Association www.gordonglenister.com www.gordonglenister.com

  14. www.gordonglenister.com www.gordonglenister.com

  15. Membership model – Publisher • Used by a number of publishers to place value on exclusive member only content www.gordonglenister.com www.gordonglenister.com

  16. Membership model – Digital products www.gordonglenister.com www.gordonglenister.com

  17. Membership model – Digital products www.gordonglenister.com www.gordonglenister.com

  18. The online course Comprehensive Online Training Course www.gordonglenister.com

  19. Membership model - Social media www.gordonglenister.com

  22. Membership model - Community www.gordonglenister.com

  23. Membership model Subscription boxes www.gordonglenister.com

  24. Membership model – Loyalty program www.gordonglenister.com

  25. Membership model - Fundraising www.gordonglenister.com www.gordonglenister.com

  26. Membership model - Premium Killer benefit that is often funded as a basic benefit or bespoke to the industry. www.gordonglenister.com

  27. Membership Sites Pros • Monthly recurring revenue • Building a loyal online community is a gold mine • Perfect opportunity into selling digital downloads Cons • You have to work hard to get people to sign up • Developing an optimal price takes testing and continual adjustments www.gordonglenister.com

  28. Launching a new membership Research Objectives Content Pricing www.gordonglenister.com

  29. Launching a new membership site Build TEST! Site Build Onboarding Audience www.gordonglenister.com

  30. Launching a new member site www.gordonglenister.com www.gordonglenister.com

  31. www.gordonglenister.com

  32. www.gordonglenister.com

  33. www.gordonglenister.com

  34. www.gordonglenister.com

  35. Membership tiers - Differentiators • Trial ,Flex, Day, Monthly, Annual • Standard and Premium • Full, Honary, Life member, Patron • Basic, Intermediary, Advanced • Silver, Gold, Diamond, Platinum • Band 1, Band 2, Band 3, Band 4 • Associate, Accredited, Affiliate • Student, Professional, Professor • Distributor, Agent, Supplier, Partner • Fellow, Founder, 10 year, 25 year www.gordonglenister.com

  36. Build you brand through accessing free online communities www.gordonglenister.com

  37. Building communities www.gordonglenister.com

  38. A few tips… • Research, research and more research • Make it super easy to join, upgrade and renew • Engage and help build connections • Educate all the time • Don’t charge for everything • Know why members leave and correct www.gordonglenister.com

  39. Exclusive to TFM visitors • Free 15 minute consultation • Free membership checklist • Free Access to Facebook group • Discounted rate on membership training day www.gordonglenister.com

  40. Gordon Glenister @gordonglenister follow me Facebook groups – membershipfans www.gordonglenister.com www.gordonglenister.com

  41. Launching a new member site • Make sure you understand what your key • Put your onboarding sequences in place ie objectives from the platform are what actions you want members to take • Brainstorm and research the different types • Test your setup, ensuring you nail any issues of typical members with user experiences • Consider what your content you should • Start building anticipation for your membership provide for the different levels of membership launch • Make sure you understand what price you • LAUNCH should be charging eg monthly, yearly or one • Post launch – make sure all members are off happy with their experiences • Ensure you have the value proposition of • Attract new members – keep up the focus on your website clear bringing new members on board • Start building your audience, before launch • Ensure you do all you can to retain members • Make sure you choose the right web platform • Ensure you manage your website and as there are many to choose from community • Build the membership site • Grow your team, increase pricing and • Create your content for your first few community members www.gordonglenister.com

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