Group Presentation
Resource Person MATHISHA HEWAVITHARANA MBA (Col),BBA Sp.Mktng (Col), PPG DIP. In Mktng (UK), MCIM (UK), Chartered Marketer (UK), Practicing Marketer (SL), ACMA, CGMA CIMA (UK), DBF (IBSL), AIB (IBSL), MSLIM(SL), Head of Leasing & Loans - Siyapatha Finance PLC
What is the Purpose • To Asses Theoretical knowledge • To Evaluate Ability of Practical Application of Theory • To Realize Presentation Skills • To Observe Preparation & Focus • To Note Team Work
Mark Allocation MARKS TOTAL MARK ALLOCATED FOR ALLOCATION THE TASK PREPARATION Attention to Purpose 5 Presentation Structure 5 Originality, Innovation & Interest Creation 10 20 KNOWLEDGE & SKILLS Use of Relevant Academic Contents 10 Application of Concepts to the Case 10 Case Study Analysis 10 Presentation Style & Body language 10 Voice, Eye Contact & Language 10 50
Mark Allocation MARKS TOTAL MARK ALLOCATED FOR ALLOCATION THE TASK VISUAL AIDS & DEFENCE Slides, Design & Clarity 10 Explanation of Slides with Additional Points 10 Response to Questions 10 30 TOTAL MARKS 100
Designing of Slides – Summarized 25 - Adequate Information (Theory + Practical Application) - Clear Contents - Meaningful Words + Images - Rational of Content - Integration of Slides - Attractive / Unique / Free of Academic Offences
Designing of Slides – Content Flow 1.0 Executive Summary 1.1 Introduction to the Company (01) 1.2 Brief Overview of the Marketing Plan (01) 2.0 Situation Analysis 2.1 PESTLE Analysis (01) 2.2 Five Forces Analysis (01) 2.3 Competitor Analysis (01) 2.4 Market Need Analysis (01) 2.5 Market Trend & Market Size Analysis (01) 2.6 CSF Analysis (01) 2.6 SWOT Analysis & TOWS Matrix (02)
Designing of Slides – Content Flow 3.0 Corporate Direction 3.1 Corporate Vision (0.5) 3.2 Corporate Mission (0.5) 3.3 Corporate Goals & Objectives (01) 4.0 Marketing Strategy 4.1 STP Strategy (01 + 01 + 01) 4.2 Ansoff Matrix (01) 4.3 Marketing Mix (06) 5.0 Implementation & Controling 5.1 Gantt Chart & Action Plan (01 + 01) 5.2 Monitoring & Controlling (01)
Presentation – Final 30 - Opening the Presentation (Start) - Organized Flow of Contents - Approach / Passing to the next Presenter - Scenario Planning for Contingencies - Integration & Logical Defense - Closing the Presentation (Ending)
Presentation – Individual Survival - Opening / Starting - Voice + Voice Variations - Body Language - Eye Contact - Getting Attention - Interaction - Enthusiasm & Energy
Other Important Details - TIME ALLOCATION (30 / Number of Heads) - ALLOCATION OF SLIDES (25 / Number of Heads) - SUPPORTING VALUE ADDITIONS (How to Differentiate) - DRESS CODE & APPEARANCE
Thank You ! 0773 – 29 20 29 mathihewa@yahoo.com
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