Media Meet Title Guenter Butschek, CEO & MD, Tata Motors Date: Sep 7 , 2017
Regulatory Environment in India –Impact Analysis
Regulatory Environment –Industry seeking Direction Some principal questions/reactions by auto industry in current times Development depends on competitive forces OR regulatory enforcement • ’Growth Vs Sustainability’ OR ‘Growth with Sustainability’ • SIAM’s role in Policy development, ACMA’s representation on behalf of extended value chain • OEMs co-creating future policy framework, e.g. AMP (Automotive Mission Plan) 2026 • Huge investments and commitments made on future product plans/ powertrains • Technology to answer the challenges put forward by stringent regulations • Can India tap into new opportunities by virtue of emerging mega trends •
Regulatory Environment -Ecosystem Competition Landscape and Regulatory environment govern industry development Proactive • Demand • Demand Driver fulfiller Consumer Industry Government Competition Reactive New Business Models Independent NGOs Pull Push Mega Trends Judiciary Economy Ecosystem • Demand • Demand Indicator enabler Which way will the Industry needle move?
Regulatory Environment –Industry Expectations SIAM has to play the anchor role in channelizing Industry’s expectations into the ‘policy’ framework of the future Emission Norms • Availability of fuel, eco-friendly cars in the country i.e. CNG/LNG & electric vehicle • Road to technology/ Customer education Connectivity Safety • Supplier parks, MSMEs/ extended value chain • Global Safety standards • Efficient logistics systems • Road transport and safety bill • No compromise on ‘aftermarket ‘spurious parts • Rail links, roads, ports Policy Interventions End of Life Policy Skill Development, Engineering • Apex council for skill development • Vehicle scrappage policy • Local R&D - Tie-ups with academia(IITs, IIMs) • Multi-fold benefits such as better fuel economy, Trade Policy low noise and air pollution • Platform for Innovation • Higher new vehicle sales • Incentivize domestic capacity creation for imported components • Free trade agreements/ Strategic collaborations • Tariff exemptions/100% FDI
Pixel Quality issue? Our Journey so Far…
TML’s Strategic Pillars High ImpACT projects launched to focus on key growth levers
Commercial Vehicles A comprehensive strategy developed in Commercial Vehicles Product interventions Over 1500 cr. investment planned across segments in CV this year & annually going forward Dealer / Key Account Engagement, International Business Strategy After sales Roadmap prepared for 20% top line Frontline sales efforts accelerated in specific contribution from exports micro markets to gain market share CV Strategy Defence Strategy Technology/Powertrain Roadmap Establishing as a Full range defence Customer-centric, judicial mix of SCR & EGR technology offerings solutions provider Operational Excellence Structural improvements underway on improving capacity utilization & productivity
Passenger Vehicles A successful quarter for Passenger Vehicles Business, with continued momentum Road to Recovery Platform Based Strategy for sustainable future
Transformation to Turnaround 13
Need of Business Turnaround TML has stepped up its game from ‘Transformation’ To ‘Turnaround’
Business Turnaround : Angles of attack TML’s immediate objective : market share growth and profitability improvement
Way Forward Put in renewed focus & energy to drive identified priorities
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Connecting Aspirations Tata Motors promises to fulfil millions of aspirations An apt expression to our brand Symbolic meaning to our past, present and the future, it’s humble and bold, it’s a statement and a challenge Easy to communicate and creates a strong resonance with every stakeholder Intuitively connects with the masses, leaves a sense of belongingness and establishes an everlasting emotional connect with customers Directed towards building the nation, developing smart cities, supporting and implementing government initiatives and delivering new technologies
Connecting Aspirations Tata Motors promises to fulfil millions of aspirations An apt expression to our brand Symbolic meaning to our past, present and the future, it’s humble and bold, it’s a statement and a challenge Easy to communicate and creates a strong resonance with every stakeholder Intuitively connects with the masses, leaves a sense of belongingness and establishes an everlasting emotional connect with customers Directed towards building the nation, developing smart cities, supporting and implementing government initiatives and delivering new technologies 29
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