Governance Body Meeting Thursday, October 5, 2017 12:00 – 1:30 PM EDT This meeting will be recorded for note taking purposes only
Digital Bridge Governance Principles Transparency: Stakeholders will have Utility: The governance body will prioritize • • visibility into the governance body’s work use of existing information technology and opportunities to provide input. standards and infrastructure as it pursues shared and realistic goals that benefit all Respect for Process: Governance body • parties. members will adhere to an agreed upon decision-making process. Members will Representativeness: Governance body • observe delineated and agreed upon roles members will represent their broader field and responsibilities. and be responsive to the goals of the Digital Bridge partnership. Outreach: The governance body can solicit • opinions and presentations from Trust: Governance body members will • stakeholders to inform its decision-making. honor commitments made to the Digital Bridge effort. FOR DISCUSSION USE ONLY – October 5, 2017
FOR DISCUSSION USE ONLY – October 5, 2017
Meeting Agenda Time Agenda Item Objectives: By the end of this meeting, the governance body will have… 12:00 PM Call to Order – John Lumpkin 1. Described what can be done to further achieve 2017-2018 Digital Bridge communication goals. 12:03 PM Agenda Review and Approval – John Lumpkin 2. Articulated and discussed the parts of the draft 12:05 PM Communications – Jessica Cook operating model that are agreeable, and those parts that are concerning or underdeveloped. 12:15 PM Strategy – Alana Cheeks-Lomax, Ben Stratton 3. Agreed to a process for selecting the next Digital 1. Feedback: Digital Bridge Operating Model Bridge use case(s) by January 2018. 2. Feedback: Second Use Case Development Process 4. Articulated and discussed any concerns they 12:50 PM eCR Implementation – Laura Conn, Kirsten Hagemann, have over the progress of eCR and Rob Brown implementation and identified what they can do to further advance full implementation by 1:15 PM Legal and Regulatory Issues – Jim Jellison/Walter Suarez January 2018. 5. Agreed that a key design objective for any future 1:28 PM Review decision and major actions – Charlie Ishikawa eCR approach is to improve the scalability of the eCR solution through modifications to the 1:30 PM Adjournment – John Lumpkin current Digital Bridge eCR approach, and that work to identify possibilities needs to begin immediately. FOR DISCUSSION USE ONLY – October 5, 2017
Communications Jessica Cook FOR DISCUSSION USE ONLY – October 5, 2017
Updated Communications Plan (2.0) • Goals • Audience descriptions (same) • Communication approaches • Messages for different goals and audiences • Channels and tools for communicating (expanded) • Report on communications activity from last year • Timeframe of plan is 9-12 months. Anticipate the plan will need to be adjusted this spring. FOR DISCUSSION USE ONLY – October 5, 2017
Communication Goals • Persuade (potential funders) • Increase understanding and that Digital Bridge is a viable uptake of the Digital Bridge public-private partnership for approach to electronic case effective information sharing reporting (eCR). between health care and public • Keep audiences informed of the health. implementation sites’ progress and timeline. • Address concerns around legal issues and • Communicate what Digital Bridge is and its sustainability. long-term vision. • Reinforce the value of this approach to specific • Address the problems that Digital Bridge audiences. solves. • Communicate the success of the first project. Emphasize more will come. FOR DISCUSSION USE ONLY – October 5, 2017
Communications Approaches FOR DISCUSSION USE ONLY – October 5, 2017
1. Development Strategy For increasing support of Digital Bridge • We have a clear vision for Digital Bridge—and we can engage potential funders in our purpose. • We understand and can communicate what problems Digital Bridge solves. • We have a core story for Digital Bridge that inspires others to get involved. • We leverage our existing relationships to open new doors. FOR DISCUSSION USE ONLY – October 5, 2017
2. Diffusion of Innovations Theory For increasing uptake of the eCR approach Innovators and Early Adopters From Digital Bridge Responsibilities: Develop and execute targeted marketing strategies to ensure uptake of solutions at a • • Conference and webinar presentations national level. • Building a network of champions for eCR Majority Conference and webinar presentations • E-newsletters, social media, SEO to expand • reach New tactics: webinar series, blogging, focus on • health care Late Adopters and Laggards • Not a focus this year. As implementation sites are evaluated, we can highlight wins and develop success stories. FOR DISCUSSION USE ONLY – October 5, 2017
Activities • New on Basecamp: • Communications plan/executive summary • FAQs and talking points (revised) • Upcoming Digital Bridge/eCR sessions at APHA and AMIA conferences • Recognized in the recent Senate Labor-HHS Appropriations Subcommittee report:
Questions and Discussion FOR DISCUSSION USE ONLY – October 5, 2017
Digital Bridge Strategy Alana Cheeks-Lomax, Ben Stratton FOR DISCUSSION USE ONLY – October 5, 2017
Digital Bridge Operating Model FOR DISCUSSION USE ONLY – October 5, 2017
Digital Bridge Use Case Operating Models Incubate, Handoff, & Own Future Incubate, Handoff, Coordinate, & Support 1 2 3 Incubate & Handoff Operations Operations 100% 100% 100% Incubation FTEs Percentage of Incubation FTEs Percentage of Incubation FTEs Percentage of 0% 0% 0% Incubation Handoff Operation Incubation Handoff Operation Incubation Handoff Operation Period Period Period Period Period Period Period Period Period Time Time Time Digital Bridge Activities 3 1 Incubate & Hand-off 2 Incubate, Hand-off, Coordinate, & Support Operations Incubate, Hand-off, & Own Future Operations Develop use case requirements, and define infrastructure Develop use case requirements, and define infrastructure and standards. Develop use case requirements, and define infrastructure and Incubation and standards. Develop legal agreements needed for the Develop the legal agreements needed for the use case. Select and standards. Develop legal agreements needed for the use case. Period use case. Select and manage pilot sites. Identify future manage pilot sites. Identify future operating entity and develop hand-off Select and manage pilot sites. Develop plan to scale use case. operating entity and develop hand-off plan. plan. Develop plan to scale use case. Hand-off Execute hand-off plan to operating entity, and transition to support role. Execute hand-off plan with future operating entity. Begin to execute scaling plan. Period Begin to execute scaling plan. Perform support role for operating entity. Use best practices to onboard Continue scaling, operating, and leveraging the Digital Bridge Operation new users while executing the scaling plan. Leverage the convening convening power to operate the use case at a national scale. If - Period power of Digital Bridge to adjudicate new standards, changing needs of necessary, identify external operations to support use case (i.e. the use case, and any other needed collaboration. standards development, etc.) FOR DISCUSSION USE ONLY – October 5, 2017
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