TA3 GOING PLACES Action 11 - CoB TravelSmart Plan STANDING COMMITTEE (ENVIRONMENT) 16 November 2015 Crawford Connell – TravelSmart Officer
TA4 Background • At the June 2015 Standing Committee (Environment), Councillors requested that further information be provided on Action 11 from the TravelSmart Plan • This action states “Investigate the potential for a ‘Going Places’ travel incentive initiative or similar” • Don’t believe any investigation has been undertaken by previous TravelSmart officers on this action • This is a brief summary of my investigation, consideration of relevancy and a suggested way forward.
TA5 What is/was the ‘Going Places’ program • ‘Going Places’ came from City of Darebin, Victoria. • Incentive based Travel behaviour change program that ran from 2006-2011 with 520 members • Members pledge to make travel change, log it on a website/program to keep track and received rewards accordingly as they met goals • Reward items such as vouchers & discounts at local businesses etc, novelty items - mugs etc • Included a message board for members to be part of the community (pre social media).
TA6 Is the ‘Going Places’ program still relevant ? • Included in the CoB TravelSmart document right at the end of the program. Nearly 5 years ago • Technology has leaped ahead • Software developer wants $50k to update • Believe the concept could still work but the ‘Going Places’ platform is not the mechanism to use • Believe that ideally this type of program would be done in conjunction with something else • Some research suggests that incentivising for behaviour change is unsustainable • Suggest to save resources for a different program.
TA7 Better ways forward 1 – FreeWheeler Similar Concept • Smartphone app auto logs peoples travel behaviour. Minimal user and admin input • Incentives earned by using different modes of transport and redeemed at local businesses/partners • Trial being undertaken in Fremantle early 2016 • City of Fremantle input was $10k. Once platform is created, getting involved will likely be even cheaper. • www.freewheeler.com
TA8 Better ways forward 2 – Your Move Different Concept • Try to attract the ‘Your Move’ program to align with the opening of the new train line in 2020 • State Gov program that encourages increasing physical activity with Active Transport included • Massive bang for buck - Wanneroo input of $100k + $100k in-kind - $2.4m project value. 10,000+ households, 30 local businesses, 10 schools, great community building potential etc • www.yourmove.org.au
TA9 So ... What Now ? • Investigation is now considered to be completed • Watch the very similar ‘Freewheeler’ concept/program unfold in Fremantle. Confirm whether the concept still works and whether the App platform is successful • EMRC and City of Belmont officers are in consultation about promoting a Your Move project • Allow the Belmont on the Move to be completed and provide some potential new directions • Consider inclusion of an updated action when TravelSmart plan is next reviewed/revised.
TA10 Questions ? • Questions ? • Discussion ? Thank You
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