Glasgow School for Business and Society BA (Hons) International Fashion Business Linda Shearer BA (Hons) International Fashion Branding Louise McBride
Graduates differentiated through: • Vocational programmes • Balance of theory and practice • Employability skills development • Team working • External engagement • Live projects • International opportunities 2
Programme Information Entry Requirements Distinctive Features Areas of Study Career Opportunities 3
International Fashion Business @ GCU Entry Requirements Highers: ABBBB including Art & Design and English at B plus Nat 5 maths at C A Levels: BCC plus GCSE Art/Textile, Maths and English at C/4 Direct Entry to level 3: HND Fashion: Design & Production with Retail or HND Fashion Design and Manufacture with AB/BA in the graded units
Distinctive Features More than just fashion – contains marketing, business and management skills required for success in the fashion sector Tailored to meet the needs of the fashion industry and a variety of careers Encourages the development of key skills for employment
BA (Hons) International Fashion Business Level 1 Level 2 Level 3 Level 4 EEE1: Workplace EEE2: Society, EEE3: The Enterprise Dissertation Culture and Behaviour Employability & Value Challenge Business The Business of Social Essentials of Managing Business Research Dissertation Science Human Resources Methods & Skills Marketing Principles Consumer Behaviour International Changing Perspectives Marketing Strategy in International Marketing Fundamentals in Garment Development Contemporary Fashion Fashion Design for Financial Management and Sustainability Design Industry Principles of Fashion Garment Development Contemporary Fashion Fashion Design for Design and Sustainability Design Industry Garment Construction Option-Work Options-CAD Fashion, Options-Applied CAD Techniques Placement, Digital Buying & Project, Digital Fashion Branding, Merchandising, Fashion Branding, languages languages languages
Specialist studios
International Fashion Business Careers: Design, Buying, VM, Journalism, Production, Styling, Forecasting, PR Graduates : Own business, Arcadia Group, Cruise, ASOS, Trespass, Gore, MJM Int . 11
International Fashion Branding @ GCU: Entry Requirements Highers ABBBB including English PLUS National 5 Maths at C. There is a direct college route into the programme at Level 3 and the following HNDs are suitable for direct entry: – HND Advertising and PR – HND Fashion Design and Manufacture – HND Fashion Design and Production with Retail – HND Marketing – HND Retail Management 12
BA (Hons) International Fashion Branding Level 1 Level 2 Level 3 Level 4 EEE1: Workplace EEE2: Society, EEE3: The Enterprise Dissertation Culture and Employability & Value Challenge Behaviour Business The Business of Essentials of Managing Business Research Dissertation Social Science Human Resources Methods & Skills Marketing Principles Consumer Behaviour International Changing Perspectives Marketing Strategy in International Marketing Fundamentals in Creative Fashion Brand Digital Fashion Branding, International Fashion Financial Development and Retail Buying & Visual Brand Management & Management Promotion Merchandising Communication Contemporary Creative Fashion Brand Digital Fashion Branding, International Fashion Fashion Branding Development and Retail Buying & Visual Brand Management & Promotion Merchandising Communication Option : Law in Option: Feature Option: CAD Fashion, Option: Buying & Business, Language, Writing, Language Language Merchandising, Digital International Fashion Branding, Economic Issues & Applied CAD Project, Challenges Journalism, Social
International Fashion Branding Level 2 - Develop fashion lifestyle product and brand with Trtl Level 4 – Brand Management & Communication project project with Glasgow lifestyle retailer, 18montrose Internationalisation of the brand. Internships, graduate employment 14
. International Fashion Branding Careers : Buying, Merchandising, VM, PR, Advertising, Retail, Brand Management, Digital Marketing, Styling, own business. Graduates : Zara, All Saints, ASOS, Remnant Kings, M&Co, TK Maxx, Quiz, Harris Tweed, Chanel, Louis Vuitton, Missguided, River Island 15
External Engagement – Live Projects 16
Study Tours London, Paris, Milan, Rome, New York, Madrid…… Fashion Districts Flagship stores Behind the scenes tours Meet designers (Fiorucci) Visit colleges/universities Shopping! 17
Summer Schools Fashion Retailing in Spain Summer School, Madrid 18
FMR Subject Group • 20+ members of staff • Wealth of industry experience & contacts • Training & consultancy • Research • Innovative teaching & learning methods • Commercial currency and relevance of knowledge 19
Research: Lifestyles, Sustainability & Fashion • Luxury • Vintage • Sustainability • Branding • Identity • Retailing • Internationalisation • Supply Chain • E-branding, Social Media • Consumer Behaviour
Programme Leader Contacts BA (Hons) International Fashion Branding Aileen Stewart A.Stewart3@gcu.ac.uk 0141 331 8086 BA (Hons) International Fashion Business Nicola O’Hare Nicola.OHare@gcu.ac.uk 0141 331 8008
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