Get found on Google Search and Maps Karl Hattman | Persona Digital Marketing
Continuing the Conversation Reviews Consistency Your website Grow your reviews Get yourself listed everywhere you Links to social media can Respond to every review Fresh content…blogs Make sure you claim your listings Link on your website Links to other sites…sponsors, Link back to your website Chamber of Commerce, brands you sell Hundreds of sites to list your business online Connect with analytics NAP….EW What does it mean and why does it matter Proper categories Consistency analysis tools
Reviews • Shoppers are relying on reviews when deciding what products to buy • Search engines love reviews • Reviews are considered 10% of the split second determination Google makes during a search • Responses are part of the equation • Google showcases a rating snippet from Google reviews and other review sources such as Trip Advisor, Facebook, and similar.
Growing your reviews • Make it easy for your customers to do • Link to reviews on your website • Link in your email or other content • Get your Google Place ID • Add it to the end of this link: https://search.google.com/local/writ ereview?placeid= • Add a reminder to your print materials • Receipts • Flyers • In packages that are shipped out
Consistency - Web Listings • Hundreds of opportunities • Many of them free • All social media • Even if you don’t use • Consistency Matters • Google cross references your NAP in an instant to determine legitimate results • NAP • Name, Address, Phone • NAP-E-W • Name, Address, Phone, Email, Website • Categories • Consistency Analysis Tools https://moz.com/local/search
On Your Website • Links to other sites • Social Media • Chamber of Commerce • Partners • Sponsors • Products/Brands you sell • Fresh Content - Blogs • Google measures “freshness” of content • Most often fresh=better • Long Form content is great (1200+ words) • Short content still works
Analyze • Connect your website with Google Analytics • Track/Understand your customer’s behavior • Learn where your customers come from • Learn what content, pages, products perform
Thank you! Karl Hattman | Founder Persona Digital Marketing 361.729.9740 | 361.205.9127 personadigitalmarketing.com Subscribe to our email newsletter!
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