How to Rank Your Website on Page #1 of Google SEARCH ENGINE OPTIMISATION (SEO) Equinet Academy
Top 3 Ranking Factors Search Results 1 Answers the searcher’s intent 2 Keywords are found on the web page 3 Strong backlink profile 2
Why Use Links? It’s easy to manipulate on-page SEO It’s more difficult to influence inbound links Link Link Building Link Link Link The definitive guide to link At one point, Google tested removing links entirely from the core algorithms and they didn’t like the results. building Search Engine Optimization (SEO) Training Course Equinet 3 Academy
Anatomy of a Quality Backlink High Domain Authority High PageRank Co-occurence Relevant Co-citations Link Building Relevant Page Title Relevant Content Topic Keywords in Anchor Text Placed in Main Body Age of Page and Backlink Dofollow Link Search Engine Optimization (SEO) Training Course Equinet 4 Academy
High Domain Authority External External External External Site Site Site Site Domain Link Building Authority Main Domain example.com Internal Internal Internal Pages Pages Pages Search Engine Optimization (SEO) Training Course Equinet 5 Academy
How PageRank is Passed Site C PR4 Site A PR 0 PR 8 PR4 Link Building Site D PR 2 Site B PR 3 PR3 Search Engine Optimization (SEO) Training Course Equinet 6 Academy
Relevant Co-Citations and Co-Occurence Site B Health Co-occurence: Notice “treating cancer with surgery” was mentioned Link Building near the link text “cancer surgery”. Site C There we can make a statement that “cancer Health surgery” co-occured with “treating cancer with surgery”. Your Site (Health) Search Engine Optimization (SEO) Training Course Equinet 7 Academy
3 Major Off-Page SEO Ranking Factors Link Relevancy Link Popularity Link Diversity Link Building Shoe Website High PageRank Shoe Article Shoe Website High PageRank High PageRank Shoe Directory Search Engine Optimization (SEO) Training Course Equinet 8 Academy
The 4-Step Link Building Process Link Building Develop & Analyze Define Measure Execute Refer to: • 4-step link building process workbook Equinet 9 Academy
SEO Activity Build your target keyword list Search Engine Optimization (SEO) Training Course Equinet 10 Academy
SEO Activity Track your keyword rankings Search Engine Optimization (SEO) Training Course Equinet 11 Academy
} 1) Keywords Url: www.singhealth.com.sg/ breast-cancer-treatment / in URL 10) Design <head><meta name=“description” content=“We provide the best and most effective breast cancer treatment options in Singapore.”> 2) Keywords in & UX On-Page SEO Cheat Sheet 5) LSI Keywords in Meta Description <title>Breast cancer treatment in Singapore</title></head> 11) Mobile- Content Area <h1>Cost of breast cancer treatment</h1> friendly 3) Keywords in Title Tags 6) Quality & Book a consultation for breast cancer screening and treatment 12) Page Uniqueness of Loads Fast 4) Keywords in Content Subheadings 13) Page is crawlable/ 8) Link out to <h3>Prognosis of Breast Cancer </h3> Image indexable relevant sources Keyword Breast Cancer is curable… inserted into if possible 14) Include Title and/or social sharing Alt Text liver cancer treatment … 9) Interlink articles buttons with relevant 7) Keywords in Image 15) Https anchor text Title & Alt Tags Secure (Site architecture) Book a cancer screening session today. Search Engine Optimization (SEO) Training Course Equinet 12 Academy
How Can Position #5 Jump Up to #1 Ranking? On-Page SEO Cheat Sheet Search Engine Optimization (SEO) Training Course Equinet 13 Academy
How Can You Improve On-Page SEO? Search Engine Optimization (SEO) Training Course Equinet 14 Academy
Accessibility For Search Engine Spiders On-Page SEO Cheat Sheet Robots.txt file not blocking crawlers. Meta robots tags allows crawling and indexing. Redirects from older versions use 301 (permanent) instead of 302 (temporary) and not more than 2 hops. On-Page SEO Page content loads in page’s HTML. XML Sitemap is submitted to Webmaster Tools. Is not password protected or requires login. Search Engine Optimization (SEO) Training Course Equinet 15 Academy
robots.txt file example Robots.txt file not blocking crawlers. A robots.txt file is used by web User-agent: * masters to give instructions to web Disallow: /wp-admin/ robots not to visit specified pages or Disallow: /downloads/ sections of a website. Note that it is Disallow: /members/ entirely up to robots whether or not to obey your robots.txt commands. On-Page SEO A robots.txt can be easily generated via a text file and placed in the top- Robots <meta> tag example level directory of your web server. Meta robots tags allows crawling <html> and indexing. <head> <title>...</title> Meta robots tags on the other tells robots not to index the content of a <META NAME="ROBOTS" CONTENT="NOINDEX, page and/or not to scan it for links to NOFOLLOW"> follow. It is placed in a page’s </head> <head></head> section. Search Engine Optimization (SEO) Training Course Equinet 16 Academy
Redirects from older versions use 301 (permanent) instead of 302 (temporary) and not more than 2 hops. A 301 redirect is recommended over a 302 redirect. 301 or permanent redirects tells search engines Example of redirect command in and browsers that a page has moved permanently. This passes around 100% of PageRank or link juice .htaccess file to the newly specified page. On-Page SEO A 302 or temporary redirect indicates that a page has “moved temporarily” and 100% PageRank or #Redirect your website to another domain link juice will be passed to the newly specified page. Redirect 301 / http://example.com/ It is also recommended not to redirect more than 2 hops (e.g. from page A to page B to page C and #Redirect your one page to another finally to page D) as search engines bots might stop Redirect 301 /index.html http:// following the redirects after a few hops. example.com/ Recommended reading: • https://moz.com/learn/seo/redirection • http://www.webconfs.com/how-to-redirect-a-webpage.php • http://searchengineland.com/google-no-pagerank-dilution- using-301-302-30x-redirects-anymore-254608 Search Engine Optimization (SEO) Training Course Equinet 17 Academy
Human Search engine robot Page content loads in page’s HTML. Flash Website It is imperative that the content On-Page SEO you’re optimising your keywords in loads in HTML. Though it is not advised to load your keywords in Javascript or Flash, Google can still pick up your keywords in these languages in some cases. Search Engine Optimization (SEO) Training Course Equinet 18 Academy
XML Sitemap is submitted to Webmaster Tools. Submitting an XML sitemap to Google Webmaster Tools can help On-Page SEO Google better crawl and index your website. It is also recommended to include a HTML sitemap on your website for users to access, especially if your site is huge and split into many main categories and subcategories. Search Engine Optimization (SEO) Training Course Equinet 19 Academy
Is not password protected or requires login. Password protected pages prevent search engine bots from On-Page SEO accessing the page assets, resulting in subpar rankings. If it is necessary to include gated pages (e.g. the backend of your CMS), it is good practice to block search engines from crawling these pages via your robots.txt file. This will save server resources and bandwidth. Search Engine Optimization (SEO) Training Course Equinet 20 Academy
SEO Reporting Analysing landing page effectiveness. Are you serving content that’s relevant to the search query? Can your landing pages be improved in terms of delivery and quality of information and design, in order to reduce bounce rates and increase time spent on page and site? SEO Reporting Search Engine Optimization (SEO) Training Course Equinet 21 Academy
SEO Reporting Analysing goal completions from various sources/mediums through Google Analytics. SEO Reporting Search Engine Optimization (SEO) Training Course Equinet 22 Academy
SEO Reporting Analysing estimate revenue/profit through goal completions from organic search. SEO Reporting Search Engine Optimization (SEO) Training Course Equinet 23 Academy
SEO Reporting SEO Book’s Firefox Rank Checker SEO PowerSuite’s Rank Tracker SEO Reporting Recommended Tools: • http://tools.seobook.com/firefox/rank-checker/ • http://www.seopowersuite.com/rank-tracker/ Search Engine Optimization (SEO) Training Course Equinet 24 Academy
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