How to Rank Your Website on Page #1 of Google SEARCH ENGINE - PowerPoint PPT Presentation

Equinet Academy How to Rank Your Website on Page #1 of Google SEARCH ENGINE OPTIMISATION (SEO)

Search Results What is SEO? Search Engine Optimisation is the process of optimising a website to rank prominently on the organic search results. 2

Top 5 Ranking Factors Search Results 1 Relevant to the searcher’s intent 2 Delivers 10x more value 3 Target keywords included on page 4 Original and unique 5 Strong off-page signals 3

How Do Search Engines Work? Search Engine Spiders Webpages Algorithms Servers/Indexes Search Results 4

The 4-Step SEO Process Keyword Research On-Page SEO Off-Page SEO Reporting Step 1: Conduct keyword Step 2: Make your site Step 3: Link building and Step 4: Reporting and research search engine friendly local citation building analysis The first step of any SEO Once you have gathered a After taking care of your on- Your SEO campaign doesn’t campaign is to conduct targeted list of keywords, the page SEO, here comes the stop here. Check your keyword research. Doing next step would be to input hard part. keyword ranking reports, SEO without knowing what those keywords into your regularly monitor your site keywords your site should existing content. You can also Off-page SEO activities health through 3rd party rank for is like firing at a use your keyword list to give include link building and tools such as Google target without first taking aim. you new content ideas. building local citations. Webmaster Tools, check your backlink reports, and Detailed keyword research Other on-page SEO factors identify potential areas for and analysis sets your SEO include site speed, mobile improvement. campaign up for success in optimisation, site architecture, the long run. and internal linking. Search Engine Optimization (SEO) Training Course Equinet 5 Academy

Types of Keywords You Should Target AIDA Funnel (User Intent) Some examples of keywords in various buying stages: } “Awareness” keywords: •how to organise a seminar Informational •how to promote an event Content “Interest” keywords: •meeting rooms facilities •seminar rooms singapore } “Desire” keywords: •training room rental rates Product- •training room rental in bugis Centered “Action” keywords: Content •rent a training room in singapore •rent a meeting room singapore Image Courtesy of Hubspot Search Engine Optimization (SEO) Training Course Equinet 6 Academy

Conducting Keyword Research (Google Keyword Planner) How to use Google Keyword Planner Step 1: Sign into Google AdWords with your Gmail account. Search Engine Optimization (SEO) Training Course Equinet 7 Academy

Conducting Keyword Research (Google Keyword Planner) Step 2: Set up your AdWords account if you have signed in to AdWords for the first time. Once done, navigate to Tools => Keyword Planner. Search Engine Optimization (SEO) Training Course Equinet 8 Academy

Conducting Keyword Research (Google Keyword Planner) Step 3: Click on “Search for new keywords using a phrase, website or category”. Search Engine Optimization (SEO) Training Course Equinet 9 Academy

Conducting Keyword Research (Google Keyword Planner) Step 4: Enter a seed keyword (e.g. “training room rental” ) and click “Get ideas”. Search Engine Optimization (SEO) Training Course Equinet 10 Academy

Types of Keywords Take note of the You Should Target search trends. The average monthly searches is 170, What is a good search volume? however in certain months there are Is there a minimum search volume I less than 170 should use as a guideline? - It searches. depends on the type of keywords and the buyer intent. Through our Google AdWords reports, we have noticed conversions on long tail keywords with a local search volume as low as 40 monthly average searches. Typically for long tail, actionable keywords, and location based keywords , you shouldn’t worry about a minimum search volume. Search Engine Optimization (SEO) Training Course Equinet 11 Academy

Conducting Keyword Research Step 5: Explore the “Ad group ideas” and “Keyword ideas” tab and start building your keyword list. Other keyword research tools Here are some other keyword research tools, both paid and free, to consider: •Google Suggest •Ubersuggest •Keywordtool.io •semrush •Answerthepublic Once you have gathered additional keywords from the other KW research tools, plug them back into Google Keyword Planner to estimate the average monthly search volume of each search term. Search Engine Optimization (SEO) Training Course Equinet 12 Academy

1) Keywords Url: www.webdesign.com/ ecommerce-web-design / in URL <head><meta name=“description” content=“We provide the best and most affordable commerce web design packages in the market.”> 2) Keywords in On-Page SEO Cheat Sheet 5) LSI Keywords in Meta Description <title>E-commerce Web Design Service</title></head> Content Area <h1>E-commerce Web Design Service</h1> 3) Keywords in Title Tags 6) Quality & We provide the best custom e-commerce web design services Uniqueness of 4) Keywords in Content Subheadings 8) Link out to <h3>Why We Provide The Best Website Design Package </h3> Image relevant sources Keyword Designing a site requires… inserted into if possible Title and/or Alt Text Website creation process… 9) Interlink articles with relevant 7) Keywords in Image anchor text Title & Alt Tags (Site architecture) View our other web design packages -> Search Engine Optimization (SEO) Training Course Equinet 13 Academy


 
 
 
 
 
 
 
 
 
 
 
 Link Building Strategies - Directory Submission 
 - Guest Blogging 
 - Reverse Engineering 
 - Reverse Guest Blogging 
 - Video Submission - Relationship Building 
 - Event Submission 
 - Link Reclamation 
 - Forum Posting 
 - Writing Testimonials 
 - Customer Reviews 
 - Create a Link Bait 
 - Conduct Interviews - Content Marketing For a more complete list of link building strategies, visit 
 http://pointblankseo.com/link-building-strategies Search Engine Optimization (SEO) Training Course Equinet 14 Academy

The 4 Pillars of SEO SEO Head Content PR / Link SEO Analyst / Technical SEO Manager Builder CRO •Keyword research • Content creation •Identify low hanging fruits •Monitor keyword rankings •Site architecture • Content research •Scaling link building •Traffic reporting •On-page SEO • Content calendar •Event marketing •Revenue per keyword •Site auditing • Content editing •Relationship building with 
 •Overall revenue from search •Speed optimisation • Content design customers & influencers •User behavioural signals •Mobile optimisation • Social media •Conducting interviews •Bounce rate •Etc • Language translation •Press releases •Time on site • Etc •Etc •Pages per visit •Etc Search Engine Optimization (SEO) Training Course Equinet Academy