GOING DIGITAL P r i n c i p l e s BE FOUND If you can't be found, - PowerPoint PPT Presentation

GOING DIGITAL P r i n c i p l e s

BE FOUND If you can't be found, you don't exist. - SEO / Google My Business - Website - Online content - Social media presence - Media coverage - Reviews/recommendations - Communities

STAY FOUND Keep it up, or you'll fall behind. - Keep offering value - Consistent content - Keyword tweaks - Offer tools - Timely reviews - Engage/converse where your cusotmers congregate

CREDIBILITY AND HOW TO BUILD IT ONLINE LINKEDIN If you don't have personal and company LinkedIn pages showcasing your experience, you are missing out on communicating with the 675 million monthly professionals who visit the platform. PROFESSIONAL WEBSITE Your website must tell a story about your company...who you are and what you do. Make it easy for your customers to reach you and most importantly, guide them to where you want them (what is your call to action? What flows have you built within your website?) GOOGLE MY BUSINESS Google My Business is a must if you want to build credibility with new customers. It's also critical to ranking on page 1.

HOW TO BUILD DIGITAL RELATIONSHIPS SOCIAL MEDIA Communicate regularly with your audience on the platforms where they spend the most time and where they expect to speak to you...Social channels like LinkedIn, Instagram, Twitter and Facebook. OFFER VALUE You must offer true value...whether it's in the form of useful content, or tools which your audience can use - its not about you, its about them. BE GENUINE AND RESPECTFUL It's a conversation with a person. Don't give in to social media trolls...always be genuine and respectful.

BE CLEAR BE CLEAR ABOUT THE VALUE YOU'RE BRINGING TO THE TABLE AND GUIDE YOUR CLIENTS TOWARDS IT.

THANK YOU