French People - who we are French People - Studio of design, situated in Shanghai former French Concession, was founded by a team of French people with a strong expertise in men’s fashion design, combined with an international vision and heritage. FRENCH PEOPLE s t u d i o o f d e s i g n 2
Laurent Fuks The studio is headed by Laurent Fuks – 4th generation tailor in his family. He has gained 25 years’ experience in the textile and fashion industries and has a strong expertise in men’s garments. He has been working in China for the past 6 years . He was missioned as a Freelance Designer or in-house Artistic Director for various men’s brands such as : Lanvin Celio Hartford Galeries Lafayette Dormeuil Jerem FRENCH PEOPLE TW ... s t u d i o o f d e s i g n 3
What we do... FRENCH PEOPLE s t u d i o o f d e s i g n 4
Made-to-measure services offer à la carte men’s fashion design services from the initial concept to the garments delivery and everything in-between, for middle to high-end fashion companies. We can develop the collections directly in our studio or we can provide support to our clients’ in-house creative teams . We can also assist companies with their pattern making , production , costing , factory sourcing or manufacturing … FRENCH PEOPLE s t u d i o o f d e s i g n 5
Different styles and products design different styles for various segments: casual & high- end, life-style sportswear or downtown fashion... For all type of products : polos, shirts, jackets, suits, knitwear, trousers, garments with washed treatment, leather, accessories... FRENCH PEOPLE s t u d i o o f d e s i g n 6
Collection development process #11 #12 advice our customers at each step of the collection development process up to the final garments. #7 #8 #9 #10 We can bring our know-how and support on the following 12 stages that are making up a men’s collection: FRENCH PEOPLE #1 #2 #3 #4 #5 #6 s t u d i o o f d e s i g n 7
Brand DNA or new concept #1 create different stories, based on each brand’s past history and DNA , mixing creation with a strong analysis of consumers’ expectations. We analyse the brand values , we identify the consumers attitudes and lifestyles to define the strategic direction to take in term of style, always taking into account the market evolutions . FRENCH PEOPLE s t u d i o o f d e s i g n 8
Brand positioning and competition #2 Hugo Boss Hugo Boss SPORT Green ! Green Y3 ! Y3 ZEGNA ZEGNA Sport Sport ! OUTDOOR Camel / Jeep Camel / Jeep ! CASUAL Hazzy’s Hazzy’s ! G STAR G STAR ! JNBY JNBY Croquis ! Croquis HUGO BOSS HUGO BOSS DIESEL ! DIESEL ORANGE ORANGE ! ULTRA BASICS BASICS DESIGNER FASHION FASHION PLUS Loro Piana Loro Piana ! RICK RICK GXG ! GXG OWENS OWENS ! CASUAL UPPER HUGO BOSS HUGO BOSS BLACK LABEL BLACK LABEL ! TRENDIANO ! TRENDIANO E. ZEGNA ! E. ZEGNA ZEGNA Z. ZEGNA Z. ! LANVIN LANVIN ! Boni Boni ! LamPo ! LamPo FORMAL do a sharp brand positioning and study the competition (whatever the segments’ style: suit, fashion street, high-end…) and translate it into style positioning. Thanks to our know-how and in-depth men’s market understanding, we create sharp fashion design guidelines to build brands and products differentiation in highly competitive markets. FRENCH PEOPLE s t u d i o o f d e s i g n 9
Past sales or forecasts #3 can effectively analyse historical sales data and conduct sales forecasting , under the condition that the point-of-sales data is reliable and sufficient. FRENCH PEOPLE s t u d i o o f d e s i g n 10
Lifestyle and inspirations #4 constantly review websites, international press and magazines in different fields such as fashion, art, architectural design and decoration to have the best and largest view on what's happening on the markets worldwide. Identifying these new codes and values , we can then create the most relevant commercial collections for each brand. FRENCH PEOPLE s t u d i o o f d e s i g n 11
Mood boards and trends #5 use mood boards to develop our design concepts. They allow our clients to get a visual illustration of the direction of FRENCH PEOPLE style. s t u d i o o f d e s i g n 12
Key products & essentials #6 define key products and season’s essentials FRENCH PEOPLE in each segment. s t u d i o o f d e s i g n 13
Collection Plan #7 Collection Plan / Autumn Winter 2012 Trousers Polo Shirt Knitwear Jacket Downwear Parka Coat then provide a full collection plan . FRENCH PEOPLE s t u d i o o f d e s i g n 14
Colors and harmonies #8 define the season’s colours and harmonies that will be used for the design and development of all garments’ and accessories. FRENCH PEOPLE s t u d i o o f d e s i g n 15
Sourcing #9 follow very closely the trends by visiting several times a year the most important textile fairs in France, Italy and China (Première Vision, Texworld, Milano Unica, Shanghai Tex). There, we source the best European and Asian weavers and suppliers . FRENCH PEOPLE s t u d i o o f d e s i g n 16
Fabrics, trims, accessories... #10 have in stock in our office, a very large selection of fabrics , trims , accessories to match all type of styles and every kind FRENCH PEOPLE of products. s t u d i o o f d e s i g n 17
Drawing and sketches #11 provide complete drawings and technical sketches (if required, in Chinese) for all created piece of garments. They are as realistic as possible to match the final products. FRENCH PEOPLE s t u d i o o f d e s i g n 18
Models correction #12 closely follow the whole samples development process and usually need 3 models corrections to achieve the finished garment. FRENCH PEOPLE s t u d i o o f d e s i g n 19
In addition... FRENCH PEOPLE s t u d i o o f d e s i g n 20
Shopping can guide and advice our clients in their shopping in Milan, Paris, London, Tokyo, Hong Kong, Seoul… FRENCH PEOPLE s t u d i o o f d e s i g n 21
Merchandising & Styling can offer the following merchandising and punctual styling services: display guidance for sales meeting, products merchandising in stores, artistic direction for catalogue and catwalk shows . FRENCH PEOPLE s t u d i o o f d e s i g n 22
CMT and / or Full Product services have a complete understanding of design and a rich experience of sourcing and manufacturing for the following men’s garments: shirt, coat, suit, casual jacket, parka, down wear, pants, knitwear and polo. We can therefore provide Cut Made and Trims (customer providing fabric) FRENCH PEOPLE and /or Full Product services. s t u d i o o f d e s i g n 23
CMT and / or Full Product services Our CMT service includes: Pattern Making : Our in-house pattern makers have years of experience in men ’ s wear patterns. We can work with your designers to create accurate and easy to modify patterns or we can provide style designed in our studio. Grading : We can follow our existing grade rules from our constantly updated reference library, or we can analyse your specific needs to then establish your own. Technical specifications sheets : We can provide a full set of technical instruction files to the manufacturers. Garments : We source and select factories and material matching your expectations in term of quality, quantity and price. We insure that your requirements and specifications are followed during the whole manufacturing process. Our price list is available upon request. FRENCH PEOPLE s t u d i o o f d e s i g n 24
How to contact us Laurent Fuks / Founder, Head of Design, Creative Director laurent@frenchpeopledesign.com Mob: +86 150 0039 6665 Annabelle Renoult / Co-Founder, Marketing and Development Manager annabelle@frenchpeopledesign.com Mob: +86 139 1833 6014 French People Ltd 18/F, Wanchai Central Building, 89 Lockhart Road, Wanchai, Hong Kong Room 403A, Qingke Mansion, n.138 FenYang Rd, 200031, Shanghai, China Tel: +86 - 21 - 51160642 Fax: +86 - 21 - 64869126 Whether you need a full design solution or only advice and support, contact us for a free, no-obligation quotation FRENCH PEOPLE s t u d i o o f d e s i g n 25
Talents We are always looking for creative talents (fashion / illustrator / computer graphic designer) to join our team. Please send us your drawings, sketches or images and a fews words about your prior experience or your CV at: info@frenchpeopledesign.com FRENCH PEOPLE s t u d i o o f d e s i g n 26
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