Employment Committee 26 September 2019 Recruitment and Retention - PowerPoint PPT Presentation

Employment Committee – 26 September 2019 Recruitment and Retention Presentation 1 Agenda Item 8 Gordon McFarlane Assistant Director, Corporate Services

Ageing Competitive High Branding & population – labour market employment marketing demand Pay Agency spend 2 Voluntary Culture The Process turnover rate Recruitment & retention – separate but linked challenges

National public sector LCC voluntary 2018 local government – workforce – 1.4m people / turnover between 10% & majority earn less than UK 800 occupations 12% average 2016/17 – 74% of LCC agency spend 3 Councils with R&R 2018/19 - £9.35m challenges National – Predicted huge increase in LCC Social Care qualified agency number of social care jobs needed. spend 2018/19 - £5.93m 1.6m now 2.3m in 2035

Starter & leaver Local / regional Data surveys picture Workshops Pilots 4 Impact of National picture solutions

No silver bullet Investment of resource (HR, Comms, departments) 5 Partnership – departmental solutions / corporate initiatives Data – inform priorities Tangible / practical, but also cultural

Attraction & Assessment of Branding & Market premia retention pay marketing incentives policy Entry level / HE Campaigns partnerships 6 PMF Values Bespoke offerings L&D

Some successes to date, but no room for complacency Programme of work – focus on things that really matter 7 Business cases – what’s financially viable? Modernise – Ways of working / investment in technology Workforce & succession planning

Changing markets / demands e.g. adult social care Growth and investment in the region 8 Changing nature of work Expectations of future workforce

Draft ‘microsite’ ready to populate Signposting to all departmental vacancies 9 Showcasing apprentices Focusing on ‘brand’ and selling points

Social media adverts for Customer Service Centre, E&T and Adult Social Care Copywriting and targeted social media 10 CSC ad reached 6,500 people in 3 days organically Average click-through rate 10%, which is 10x average

Promoting a recruitment fair with Environment and Transport Communications plan 11 Targeted social media advertising Designed materials for event

Targeted campaign for Legal Services Copywriting 12 Design / photography Ad placement