Easy Steps To Review What IS and IS NOT Working In Your Business 1 - PowerPoint PPT Presentation

Easy Steps To Review What IS and IS NOT Working In Your Business 1

What is Fetch Marketing? Fetch Marketing’s mission is to provide small businesses the strategic marketing direction they need to reach their growth goals. And just like your best canine companion, we want to be that reliable and enthusiastic partner who truly cares about your success. We work to develop a customized marketing blueprint to help guide clients to the results they are looking for.

What is a Strategy? • From Wikipedia: A strategy is a high level plan to achieve one or more goals under conditions of uncertainty. • From BusinessDictionary.com: A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem. • From Forbes: A strategy is a framework for making decisions about how you will play the game of business. 3

Why Have a Strategy? By having a marketing strategy, you will eliminate the questions on how to achieve your business goals by setting clear guidelines. You will outline your target market and gain a better understanding of how to reach them. You ultimately will set goals and outline the path and specific steps that need to be made in order to achieve those goals. Products Price Placement Promotion 4

Why Perform a Check-In? • The marketing world is constantly changing. New tactics, new competition, new updates. • This causes us to want to add-in new things, make updates, and try to keep up with the competitive market. • But how do we know what is really working and happening with our current efforts if we don’t check? • No business environment every stays static. By holding strategic reviews, you will ensure you are adapting to any changes and staying on track. 5

Step 1: Internal Review 6

Ask Yourself These Questions Ask and Answer These 5 Key Questions: 1. What were my goals for the business during the past 3 months? 2. Who is my target market? What are their demographics? 3. What problem am I trying to solve for my target market? 4. What services/products do I offer to solve this problem? 5. What marketing efforts did I implement during the past 3 months? 7

Step 2: Brand Audit 8

Brand Audit: Website Why Website? A website is a vital marketing tactic that should always be part of your marketing strategy, and here are just a few stats on why: 30% of consumers will not consider using a business unless they have a website 97% of consumers go online to find and research a local business 75% of people have judged a company’s credibility based on its website design Questions to Answer: • How many people are visiting my website? • Who are these people? • Where are they coming from? • What are they looking at? • Is what they are looking at current and up to date? 9

Google Analytics 10

Google Analytics 11

Brand Audit: Website 12

Brand Audit: Website 13

Ask Yourself These Questions Ask and Answer These 5 Key Questions: 1. What were my goals for the business during the past 3 months? 2. Who is my target market? What are their demographics? 3. What problem am I trying to solve for my target market? 4. What services/products do I offer to solve this problem? 5. What marketing efforts did I implement during the past 3 months? 14

Brand Audit: Facebook Why Facebook? While many brands think that Instagram is the most valuable social media outlet, they should think again. Here are a few stats on why: There are 2.32 billion users on Facebook. On average, users access Facebook 8 times per day. 57% of consumers say social media influences their shopping, led by Facebook at 44%. 83% of Facebook users worldwide are under the age of 45. Questions to Answer: • Who has liked my Facebook page? • When are they on Facebook? • What is the most engaging content? • Is this content relevant to my brand? 15

Understand Your Audience 16

Understand Your Audience 17

Understand Your Content Engagement #: • Clicks • Reactions, comments or shares Reach #: • Number of people your post reached Engagement %: • Percentage of clicks, reactions, comments and shares 18

Brand Audit: Instagram Why Instagram? The number of Instagram users is quickly growing. Here are a few stats why: More than one-third of Instagram users have used their mobile devices to buy something online -- 70% more likely than people who are not on Instagram. Approximately 80% of all Instagram users follow a business on Instagram. 71% of US businesses use Instagram Questions to Answer: • Who is following my Instagram account? • When are they on Instagram? • What is the most engaging content? • Does this type of content change if I add hashtags? • Is this content relevant to my brand? 19

Understand Your Audience 20

Understand Your Content Sort by engagement, website clicks, shares, saved, reach • If it is tips and tricks, look at saved • If it is beautiful imagery, look at engagement • If it is a sales post, look at website clicks See the number at the bottom of each photo 21

Ask Yourself These Questions Ask and Answer These 5 Key Questions: 1. What were my goals for the business during the past 3 months? 2. Who is my target market? What are their demographics? 3. What problem am I trying to solve for my target market? 4. What services/products do I offer to solve this problem? 5. What marketing efforts did I implement during the past 3 months? 22

Brand Audit: Newsletter Why Newsletter? Newsletters are quickly becoming one of the most important tactics to add to your marketing strategy. Here are a few stats on why: Email marketing technology is used by 82% of B2B and B2C companies. B2C marketers who leverage automation have seen conversion rates as high as 50% Email is 40 times more effective at acquiring new customers than Facebook. Questions to Answer: • What day/time am I sending my newsletter? • What newsletters are performing the best? • What is the topic and subject line of my best performing? • What can I do to improve my least performing newsletters? • When was the last time I cleaned out my newsletter list? 23

Brand Audit: Newsletter Open Rate: • Percentage of people who opened your newsletter • Goal to try to have at least 23% Click Rate: • Percentage of people who clicked on a link in the newsletter • Goal to try and have at least 3-5% Opt-Out Rate: • Percentage of people who opt-ed out of your newsletter • Goal to have under 1-2% Bounced: • Number of people who did not receive the newsletter 24

Brand Audit: Face-to-Face Marketing Why Community Involvement? Face-to-face marketing refers to any scenario in which you promote your business to another person or to a group of people in person. Here are a few reasons why it is important: • Generate a better ROI • Bring your audience to you • Establish relationships and credibility • Make yourself more visible and accessible • Communicate more effectively Questions to Answer: • What face-to-face marketing efforts did I work on over the past 3 months? • Did I bring leave behinds? Cards? Newsletter sign up? • Was my target audience there? • Did I gain anything from this event? • What are some things I can work on next quarter? 25

Step 3: Plan It Out 26

Review the Brand Audit Now What? • Take the time to review all that has happened over the past 3 months. • Compare your findings to the questions you answered at the beginning. • Sift through the data you pulled and the questions you answered during the brand audit. • Is everything matching up? Where can you improve? Ask and Answer These 5 Key Questions: 1. What were my goals for the business during the past 3 months? 2. Who is my target market? What are their demographics? 3. What problem am I trying to solve for my target market? 4. What services/products do I offer to solve this problem? 5. What marketing efforts did I implement during the past 3 months? 27

Make a Plan Write Out Your Goals • Take the time to set goals for yourself. • What do you want to improve on over the next 3 months? • Where would you like to see growth? Plan it Out • Make a plan for yourself! • Outline what each week looks like for your marketing efforts. • Make reminders for yourself to stay accountable and on track. • Continue to grow and improve over the next 3 months. 28

What’s Next? 29

Let’s Connect Website: fetch-marketing.com Instagram: fetch.marketing Email: chelsey@fetch-marketing.com 30