DSAES MarCom Meeting Tuesday, September 12, 2017 Questions for - PowerPoint PPT Presentation

DSAES MarCom Meeting Tuesday, September 12, 2017

Questions for Branding What questions do you have about: • Brand Guidelines • Brand Review • UH Marketing, Communications & Media Relations

Strategies to Achieve Your Goals

5 Major Themes: • Programs & Events • Branding • Communications • Newsletters/E-blasts • Social Media Marketing

Marketing Assessment – Annual Report 9. Marke(ng Highlights (only if applies) a) Established (branding, marke(ng, strategies, etc.) b) Ini(ated (branding, marke(ng, strategies, etc.) c) Provide accomplishments in marke(ng metrics (engagement, impact, reach, etc.)

Marketing Assessment – Annual Report 9. Marke(ng Highlights (only if applies) a) Established (branding, marke(ng, strategies, etc.) b) Ini(ated (branding, marke(ng, strategies, etc.) What are we “already” doing that we are c) Provide accomplishments in marke(ng metrics maintaining? (engagement, impact, reach, etc.) What is in our continued marketing plan? Include: taglines, hashtags, imagery, strategies, etc.

Marketing Assessment – Annual Report 9. Marke(ng Highlights (only if applies) a) Established (branding, marke(ng, strategies, etc.) b) Ini(ated (branding, marke(ng, strategies, etc.) c) Provide accomplishments in marke(ng metrics What are we adding in this year? (engagement, impact, reach, etc.) What is in our new marketing plan? Include: taglines, hashtags, imagery, strategies, etc.

Marketing Assessment – Annual Report 9. Marke(ng Highlights (only if applies) a) Established (branding, marke(ng, strategies, etc.) b) Ini(ated (branding, marke(ng, strategies, etc.) c) Provide accomplishments in marke(ng metrics (engagement, impact, reach, etc.) Points of pride, markers of success, completed marketing plans, etc. Include: metrics (likes, tweets, followers, etc.) and insights

Facebook Insights - Likes

Facebook Insights - Reach

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Other Metrics • Page Views – Google Analytics • Click thru rates – bit.ly or email service • Registrations/RSVPs • Card Swipes - attendance

Giving It Context – Annual Report Information is useless by itself, what we really need is the context! Adapted from: Bizibl Marke(ng

Giving It Context – Annual Report Our Facebook page got 5000 new likes last month. - Far higher than usual, because our info tables used SWAG for “likes”. Adapted from: Bizibl Marke(ng

Giving It Context – Annual Report Our last tweet was shared 700 times - More than 10x higher than average. This seems to happen whenever we include a related GIF, photo or video in the tweet. Adapted from: Bizibl Marke(ng

Giving It Context – Annual Report 10,000 people tweeted about my department’s event. - But only about 10% of them were talking speci fj cally about the event. Adapted from: Bizibl Marke(ng

Define marke(ng & the plan What did you do? What were the results?

Define Metrics with marke(ng & context creates the plan ‘your story’ What did you do? Click-through rate What were the Email open rate results? Web analy(cs Web traffic “Likes” “Follows” “Tweets” “Re-tweets”

Provide Define Metrics with answers for marke(ng & context creates con(nuous the plan ‘your story’ improvement What did you do? What is important? Click-through rate What were the What does it mean? Email open rate results? What ac(ons result Web analy(cs from knowing? Web traffic “Likes” “Follows” “Tweets” “Re-tweets”

Reminders • Submit your events to UH Calendar • Invite dsaesmc@central.uh.edu to your events • Next meeting is October 3 – News Releases – Telling Your Departments Story • Reach out to us!